The Global Automotive Industry, By Dr P Wells And Dr P Nieuwenhuis

2108 words - 8 pages

The global automotive industry: a guide for the perplexed - (16/10/01)For those participating in or affected by the global automotive industry it is often difficult to distinguish the significant from the trivial, the incipient trend from the statistical blip, or the reality from the hype. Equally, in the day-to-day struggle for commercial survival it is a challenge to see the bigger picture, the inter-related parts that constitute the global automotive industry.Nor is this surprising. The automotive industry is huge by almost any measure, complex, and always rapidly changing. Yet, now more than ever before, it is important for those in the industry to understand how they 'fit' in the maelstrom of change.So, in seeking to meet this challenge, Dr Peter Wells and Dr Paul Nieuwenhuis of the Centre for Automotive Industry Research have created a unique Guidebook, sponsored by BT International. The Guide* provides an accessible and largely jargon-free account of how the automotive industry works. The Guide is useful to:* Those new to the industry whomever they may be working for, from vehicle manufacturers and component suppliers to dealerships and material suppliers;* Corporate strategists interested in the 'mega-trends' that matter for their company or business;* Politicians and legislators that require a concise but comprehensive overview of the industry;* Journalists looking to place discrete news events within a wider context;* Financial analysts or those working in related institutions;* Educationalists who specialise in a particular aspect of the automotive industry, but want to place their own work in the wider world of the industry.The Guide: scope and coverageClearly, given such a wide subject area the Guide is necessarily selective. Indeed, it is precisely the combination of broad, comprehensive coverage in a small, easy to read booklet that makes the Guide unique. In so doing the authors have sought to give a 'flavour' of the industry, a sense of how each part of the industry works and how the individual parts then fit together.The automotive industry of the early 21st century, barely one hundred years old, reaches into the lives of almost everybody on the planet. Cars, trucks, buses, motorbikes and all kinds of specialist vehicles are ubiquitous from Birmingham to Beijing. The business of making these vehicles is the largest manufacturing sector in the world, a core part of the leading industrial nations and of growing significance elsewhere. Because of this economic significance, few industries have such a high political profile. In recent years the environmental consequences of automobility have thrust the industry into the heart of the debate over wealth generation and sustainability.Of course this guide cannot provide comprehensive coverage of this most dynamic, competitive and vibrant of industries. The purpose is rather to give a taste of the industry, to highlight the important issues, to reveal the main points of competition, to...

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