This website uses cookies to ensure you have the best experience. Learn more

The Globalization Of Mc Donald's Essay

2667 words - 11 pages

A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
Ray Kroc wanted to build a restaurant system that was famous for its food and also had standardized methods for its preparation. In order for him to achieve this he had to persuade his franchisees and suppliers to buy into his vision. He claimed that they were not working for McDonald’s, but they were working for themselves, with McDonald’s. Kroc began to promote the slogan, “In business for yourself, but not by yourself.” His creed was based on the principle of a 3-legged stool: one leg being McDonald’s, the second leg consisted the franchisees and the third leg consisted the suppliers. (“McDonald’s.com”)
Entrepreneurship was something that Ray Kroc took pride in. He encouraged his franchisees to think creatively and eventually famous menu items such as the Big Mac, Fillet-O-Fish, and the Egg McMuffin were available for consumers. The flow of the people coming and ordering from the McDonald’s restaurants caught the attention of many suppliers. These suppliers began to adopt McDonald’s standards and soon those standards began trickling into the meat, produce and dairy industries. Soon Kroc was looking for a partnership among his suppliers. He had managed to construct the most integrated and innovative supply system in the food service industry that was highly effective and over the decades,...

Find Another Essay On The Globalization of McDonald's

The Benefits of Globalization Essay

894 words - 4 pages Missing Works Cited The socially polarizing movement of globalization can be viewed as a way of the future, but also as the source of current global discontent. However, globalization is not just a recent idea. In the 11th century of the Venetian Republic prosperity was based on regional trade. Then, many centuries later during the second half of the 19th century, a boost to globalization occurred with the harnessing of electricity and the

The Reality Of Globalization Essay

329 words - 2 pages People around the world are becoming more connected all the time without even wanting it because of globalization. Information and money flow more quickly than ever because of same reason. Everyone can easily find information on all subjects. Goods and services seen in one part of the world are increasingly available all over the world. International travel is more frequent. International communication is commonplace. Technology has now created

The Effects of Globalization

747 words - 3 pages In the book Globalization: A Very Short Introduction by Manfred Steger and the reprint Globalization and the Impact of American Popular Culture Abroad by Carl Guarneri, the point is made how recognized globalization has become and how much it has affected citizens around the world. Some of the debates over the effects of cultural globalization are: the West and its multinational corporations after World War II, what it promotes to the world’s

The Globalization of Crime

1675 words - 7 pages With the world changing and advancing with technology, criminal organizations are taking advantage of new opportunities. The advancement of travel, ease of communication, and an increase in demand, has all contributed to the globalization of crime. Every nation has been affected by the globalization of crime and the problem continues to grow. The term globalization is defined as the development of an increasingly integrated global economy marked

The Geography of Globalization

1748 words - 7 pages Globalization skews the lines between the rich and the poor in the global community. More specifically, globalization has consequences of inappropriate trading of investment and people between different parts of the world. Linking this idea to those concepts such as spatial interaction(a realized movement of people, freight,or information between two destinations), human/nature relationships and to the linkages between globalization and items

The Establishment of Globalization

1352 words - 5 pages Traditional international trade involves a complex system of trade barriers to ensure the protection of domestic industry and its workers interests. The trade impediments and subsidies include protective tariffs, import quotas, non-tariff barriers such as licensing, and export subsidies. Originally, a country’s economy acted independently of other nations. The growing trend since the establishment of GATT in 1947 is globalization

The Globalization of Trade

1214 words - 5 pages looking closely at several trends affected by globalization. First, the development of trade-related global governance (e.g., the General Agreement on Tariffs and Trade, or GATT, its successor the World Trade Organization, or WTO, the World Bank and the International Monetary Fund) has shaped the course of the health sector worldwide. Second, globalization of trade has led to the increasing interconnectedness of individuals and countries; this

The Importance of Globalization

2097 words - 8 pages Boyd-Barrett, O., & Rantanen, T. (1998). The globalization of news. London: Sage. Castells, M. (2008). The new public sphere: Global civil society, communication networks, and global governance. Annals of the American Academy of Political and Social Science, 616, 78-93. Curran, J. and Park, M. (eds) De-westernizing Media Studies, Londo: Routledge, 2000, p.3-18 Fenton, N. (2010). New media, old news: Journalism and democracy in the digital age

The Importance of Globalization

823 words - 3 pages In recent years, terms such as “Global community,” “globalization,” and “global awareness” have seemed to roll off the tongues of every newscaster, advertiser, and politician with such ease that the popular phrases have nearly become cliché. With the Internet now possessing a rather prominent role in life and with communications faster than ever, it would seem the world’s rapid progress toward international relations necessitates such

What's the impact of McDonald's on the American society ?

971 words - 4 pages What's the impact of McDonald's on the American society ? TABLE OF CONTENTS Introduction → The effects on the American society I - The impact on the consumer II - The impact on the society III - The impact on the environment Conclusion Bibliography Today, if you are hungry you can easily find a fast food and when you think at it, what's the first thing that comes into your mind ? It's probably McDonald's. Since his

Analyze the Consequences of Globalization

899 words - 4 pages without recognition of national boarders. International organizations such as Coca Cola, Exxon, British Petroleum, Disney, McDonald's, Sony, and IBM, symbolize such a process.Globalization Drivers"The drivers of globalization are a combination of many factors which have forced businesses to look outside their home markets for growth opportunities in new markets, and very often to gain economies-of-scale and to diversify their risk/reward balance" (Roll

Similar Essays

The Day I Walked Out Of Mc Donald's

609 words - 2 pages With McDonald's being the most recognized name in the fast food business, it's now hard to find a town that doesn't have one of these such restaurants. Stuart just so happens to be "lucky" enough to have the golden arches close to US Highway 1. Because of the restaurant's locale, in combination with Stuart's populated area, there are always people walking, riding bikes, skateboarding, or driving to McDonalds all day long. It's no wonder the

The Influences Of Globalization Essay

1637 words - 7 pages level of phenomenal growth for organization's participation in the world trade. Perhaps one could contribute the growth of globalization to a number of forces. Conceivably there four components: the need for trade, investment, entrepreneurship and the growth technology. One of the biggest components that has led to faster growth is the use of technology Jean (2002). IBM, McDonald's and Disney are a few organizations that have benefited in the

The Meaning Of Globalization Essay

1806 words - 7 pages The technological development that characterizes the past several decades has triggered a communications enhancement around the globe. Interconnectedness between people is greater every day; goods, services, money, and information are exchanged between the furthermost parts of the world. International travel and communication now represent ordinary aspects of life. This phenomenon is called globalization. The term entered common vocabulary

The Disadvantages Of Globalization Essay

1573 words - 6 pages Globalization is a term that is difficult to define, as it covers many broad topics in the global arena. However, it can typically be attributed to the advancement of economic, social, and cultural interactions among the companies, citizens, organizations, and governments of nations; globalization also focuses on the interactions and integration of countries (The Levin Institute 2012). Many in the Western world promote globalization as a