"The Hershey Company" Essay

885 words - 4 pages

“Today, the Hershey Company is the leading North American manufacturer of chocolate and non-chocolate confectionary and grocery products” (The Hershey Company). With products such as the Hershey Bar and Reese’s cups, it is easy to see how The Hershey Company is so successful; however, the ride to success was not easy. Milton Hershey and his employees had to overcome several hardships along the way; in the end, everything worked out for the best. One reason for The Hershey Company being so prosperous is the loyalty of the employees, if not for the loyalty and honesty of the employees, the company would not have come so far. In the beginning, Milton had many failures, but these failures did not waver his spirit. Milton wanted to make chocolate an affordable luxury; at the time, chocolate was a luxury good produced only in Germany and Switzerland. “The Hershey Company remains committed to the vision and values of the man who started it all so many years ago” (The Hershey Company).
The Hershey Company was founded in 1894 by Milton S. Hershey. “He became a confectioner’s apprentice in Lancaster when he was fifteen” (McMahon). Hershey wanted to produce a sweet chocolate coating for his caramels. Milk chocolate candy bars and wafers started being produced in 1900. Hershey was able to lower the price because of mass production. The delicious chocolate became affordable to all. “Milton turned milk chocolate from an expensive luxury to an everyday treat” (McMahon). The company markets its products in approximately seventy countries worldwide. The immediate success of milk chocolate caused Hershey to consider increasing his production facilities. He decided to build a new chocolate factory in his hometown Derry Township, Pennsylvania (Gutmann). “Close to the port of New York and Philadelphia that supplied the imported sugar and cocoa beans needed, surrounded by dairy farms that provided the milk required, and with the local labor supply of honest, hardworking people, the location was perfect” (The Hershey Company). This new factory was producing delicious milk chocolate before the summer of 1905. In 1907, Hershey’s Kisses were introduced to the world. This new product was wrapped individually in little squares of silver foil. In 1921, machine wrapping was introduced, and this technology was also used to add the slip of paper at the top to signify that it was a genuine Hershey’s Kisses. Hershey’s Kisses were trademarked by the company before 1924 (The Hersey Company).
The company produced several new products throughout the next twenty years. These products include the following: Mr. Goodbar Candy Bar, Hershey’s Syrup, Hershey’s chocolate chips, and the Krackel Bar. These products helped the...

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