History of Graphic Design
Graphic design is an art that has undergone a lot of revolution in terms of both the historical context and the relevance and significance of art in various aspects of life. Graphic design has one of the longest histories, dating back to prehistoric and medieval era to the modern era of the modernists. It is therefore easy to conclude that graphic design is as old as humanity. many graphic designers have foreseen the this revolution , including legendary graphic designers such as Pablo Picasso, Brague Juan, Paul Rand and many others who have contributed greatly to the growth of the graphic design (Meggs & Purvis, 2006).
Currently, the world has experienced the curbinism style of graphic design that transformed the world in terms of development in key sectors including the transport sector and led to the advancements in technology in most sectors of the global economy. The paper will however focus specifically on the graphic designs of Paul Rand, by paying a close attention to his designs. The paper will provide an in-depth analysis of Paul Rand’s designs in terms of the context, communication strategies, and contribution of his to historical, cultural, and socio-political significance of his graphic design work.
Paul Rand is arguably one of America’s most influential graphic designers to have ever existed. He lived between 1914 to 1996. He is best known for his designs of major corporate logos for some of the big companies including IBM, ABC, and Enron, among many more other companies. Most of his works drew a lot of inspiration from the Swiss style of design. Paul Rand was a big conformist of the modernist philosophy of graphic design and in fact drew a lot of inspiration from renowned modernist artists such as Paul Cezanne and Jan Tschichold. In fact, he offers a lot of appreciation to the various artists including Picasso, Leger, Schwitter, and Duchame who formed a perfect connection to the revolution of the art of graphic design as outlined in his book a designers art (Rand, 1993).
Paul Rand existed at an important time in history when the world, especially the corporate world, was experiencing a lot of revolution in terms of technological advancements and the need to create identities to the corporate. The mid 20th century was a period when most companies sprung up after the Second World War and wanted to create unique brands and identities. Rand’s work will be analyzed in three phases or periods, where he specialized in certain artistic works at the specific periods. Between 1937 to 11941, he specialized in book design and did a lot of media promotions through his graphical designs. Between 1941 to 1954, Paul Rand focused more on the creation of adverts and then since 1954, he decided to venture into the production of corporate graphic designs that actually formed a bulk of his last works.
Paul Rand played a major role in terms of historical, social, and Cultural Revolution and...