The History Of Image Comics Essay

682 words - 3 pages

Have you ever got tired of reading long novels that are boring and have a predictable ending? Try something new and fresh with variety in books that are short, and always bringing action to the scene. Read material from the best authors and illustrators from around the world. Image Comics has been a successful publisher due to the foundation of the company, the quality of promotion, and the variety of comic books. When Todd McFarlane, (previous writer and illustrator of The Amazing Spider-Man 1989-1991) founded Image Comics in 1992 he hired only the best to start up his company. Comics have been a very common thing to read and collect in American culture for a hundred years and the best writers and publishers are well-known. Stationed in California, Image Comics decided to form a nationwide publishing industry and market not only to their region, but to the entire country. Image also hired multiple writers and illustrators from the more well-known publishers, Marvel and DC. Having such a large staff of the best writers in the story-telling industry, it was easy to set a firm foundation for Image Comics. In order to have great quality in promotion you need to know the basics of promotional advertising. Image had no trouble in selecting their target market at the start of their business. In the first stages of promotion they had their books purchased by bookstores and comics shops around the country by sending out catalogs with monthly subscription rates available. In a typical comic book, every other five pages contains a full run of ads from different companies and organizations which will never be bypassed by the average reader. This was a perfect way to pay for the books being made and also a great way to advertise other books by Image that the reader may enjoy. Image Comics offers a great variety in books for any age....

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