This website uses cookies to ensure you have the best experience. Learn more

The History Of Pepsi Cola Company Essay

3540 words - 14 pages

A young pharmacist called Caleb Bradham, who was trying to create a refreshing drink in the summer in order to serve his customers and when the drink had won the admiration of people invented Pepsi cola drink in 1898. Bradham has established in 1902 his Pepsi-cola company, Pepsi-cola was advertised as a drink that aids digestion and the brand started to widespread, and increase sales and Caleb give the brand a slogan “Drink Pepsi-cola. It will satisfy you”.
In 1945, Pepsi has started to expand around the world and launched new bottle sizes and cans. Then in 1958, they introduced a new international advertising campaign that targeted the young people and the campaign’s slogan was “Be sociable, have a Pepsi”.
In the late 1950’s a new phenomenon was occurred which changed the way Americans would think and live after the war which resulted to the appearance of a new generation with new lifestyle and here Pepsi captured this attitude and had launched an advertising with the Pepsi generation name under the slogan of “Come Alive! You are in the Pepsi generation”. Here Pepsi noticed after the changing in the people lifestyles a change in their dietary habits too so it launched in 1964 new low calorie drink with the name of Diet Pepsi.
In 1970’s, people and media had noticed the Cola war where the challenge in the soft drink industry was increasing. Pepsi-cola was strongly competing Coca-Cola company with increasing success as Pepsi were launched new larger sizes including family-size bottles to satisfy different preferences and they had started a new challenge marketing campaign by making tasting tests for consumers and the results were that people preferred the taste of Pepsi over Coca-cola. That helped Pepsi to increase its market share at that time and in 1980’s Pepsi was the brand number one in convenience stores sales.
Throughout the 1980’s, Pepsi used superstars in pop music and sport in their advertisements for example Michael Jackson to reach their consumers by these admirable stars. In addition, in 1990’s, Pepsi continued using celebrities in its advertisements for new packages.
Entering the new millennium, Pepsi introduced new series of products such as Pepsi vanilla, Pepsi twist which contains a twist of lemon, Pepsi max with zero calories. In addition to the new series of healthy beverages introduced by Pepsi such as Tropicana juices according to the demand of customers who want non-carbonated drinks. Moreover, Pepsi as usual used celebrities’ power such as Britney Spears and Beyonce in their advertisements to promote for its new Pepsi twist.
In the era of the technological advancement, Pepsi had entered the digital age and made alliances with other companies in order to make Pepsi name in the mind of consumers across cultures for example Pepsi build a relationship with yahoo by which people can gather points online and change them with...

Find Another Essay On The History of Pepsi-Cola Company

The Coca Cola Company This is a well written essay about the history of the coca-cola company i made in my 10th grade year in high school

2474 words - 10 pages (Watters 75). A variety of straight-sided containers was used through 1915, but as soft-drink competition grew, so did imitation (Burp! Pepsi Versus Coke). Coca-Cola deserved a unique package, and in 1916, the bottlers approved the contour bottle designed by the Root Glass Company of Terre Haute, Indiana (Pendergrast 69). The now-familiar shape was granted as a trademark by the U.S. Patent Office in 1977, and the bottle thus joined the trademarks

Analysis of the Coca Cola Company

4632 words - 19 pages Analysis of the Coca Cola Company History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton

Financial Analysis of The Coca-Cola Company

2302 words - 9 pages Company overview: Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still

Overview of Pepsi and Coca-Cola Paper

1403 words - 6 pages , South Asia and Pacific Rim; European Union; Latin America; North America; North Asia, Eurasia and Middle East; Bottling Investments, and Corporate. In 2006, it acquired a controlling interest in Kerry Beverages Limited.There is not enough space to list every different variant of Coca-Cola and Pepsi. Suffice it to say; when a successful idea comes from either company, an imitator just as quickly appears from the other. Coke/Pepsi, Diet Coke/Diet Pepsi

The Coca-Cola Company

1176 words - 5 pages Industry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes

The Coca Cola Company

2909 words - 12 pages The Coca Cola Company Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well in advertising', suggested the name ‘Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born

The Coca Cola Company

2601 words - 10 pages the US. Stock prices for Coca-Cola Company (NYSE: KO) had risen by 9% since the beginning of 2013, but it pales in comparison to its primary competitor PepsiCo (NYSE: PEP) which had risen by 25%. This graph compares and contrasts the performance of Coca-Cola and Pepsi along with Standard and Poor 500 from January 2013 to May 2014. Coca-Cola gained 7% against Pepsi’s 25%. S&P 500 shows general growth for the inclusive top 500 corporations. The

The Coca-Cola Company - Overview

1030 words - 4 pages marketplace. In case you don't recall, this ghastly miscalculation on The Coca-Cola Company's part resulted in a blizzard of discontent among faithful Coke consumers resulting in the company reverting to the traditional formula three months later. Even through the Cola Wars with Pepsi, The Coca-Cola Company has remained the leader in this industry.The CompetitionThe Coca-Cola Company has two main competitors in the soft drink industry, Pepsi and

Analysis of Coca Cola Company

2719 words - 11 pages . High debt levels due to acquisitions (SWOT analysis of Coca Cola, 2013). 4. The existence of trace pesticides in the cola beverage damage to the brand image (Coca Cola Company, 2008). 5. Negative publicity (SWOT analysis of Coca Cola, 2013). Opportunities 1. Loyal consumer due to its taste (Panda, 2007, p. 63). 2. Pepsi is doing sponsoring event instead of sales

Company’s Integration of Marketing Communications The Coca-Cola Company

858 words - 3 pages U05a1 - Company's Integration of Marketing CommunicationsThe Coca-Cola CompanyTerry D. CopelandCapella UniversityMBA 6012June 23, 2013Promotional MixMarketing is considered one of the most important aspects of a successful business plan, and its importance has increased due to global competition. The Coca-Cola Company is recognized as an innovator of marketing concepts and strategies. As marketing concepts have developed over time, Coca-Cola has

Codes of Conduct for Pepsi and Coca Cola Companies

2070 words - 9 pages consumers world wid. Therefore, diversity has been resourceful and will continue to be a critical factor for company success because international business in the 21st century is moving towards culture diversity (Mike 2001). 2. Using the three (3) key issues you selected as a benchmark, compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company. Pepsi Cola happens to be in the same industry

Similar Essays

Marketing Mix Of Pepsi Cola Essay

1264 words - 5 pages hard task, and also a big weakness for Pepsi-Cola. Even though PepsiCo has better total sales than Coca Cola (20.4 billion vs. 16.2 billion), however, the market value of the whole company is just about half of Coca Cola (44 billion vs. 93 billion). The main reason is that PepsiCo has its foot into fast food market. Furthermore, the profit margin they make is not even one third of current market leader in fast food industry-McDonald (4% vs. 15

Advertising Strategies Of Pepsi Cola Essay

1932 words - 8 pages Advertising strategies of Pepsi-ColaPepsi-Cola, produced in 1898, has had relatively successful history with the American society. According to an article titled "Coca-Cola," "Coke lost market share to competitor Pepsi-Cola, produced by PepsiCo, which for the first time topped Coca-Cola in sales" (par. 3). In 1954 an array of advertisements came about beginning with the slogan "The Light Refreshment" which later on incorporated "Refreshing

Analysis Of Pepsi Cola Co

5648 words - 23 pages Introduction of Pepsi-ColaPepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc. Once known as Pepsi-Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965. This merger

You Got The "Right One Baby"! The World Of Coca Cola Vs. Pepsi Cola

1117 words - 4 pages strategies and the high integrity of their people (www.pepsico.com).With a population of 1 billion, according to its website, Coca Cola was reintroduced to the India consumers on October 23, 1993 only gaining third place in the cola market. (Pepsi holds the number one position.) The Pepsi Company (PepsiCo) took advantage of Coke's 16-year absence to grasp a strong hold on its customers. Under the reigns of Wayne Calloway who took over 15 years ago