This website uses cookies to ensure you have the best experience. Learn more

The History Of Southwest Airlines Essay

3902 words - 16 pages

The History of Southwest Airlines

Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the company. The end of 1971 SWA immediately began to expand.

In 1972 all Houston service is transferred to Houston's Hobby Airport form Houston Intercontinental, that is make more convenient for people to fly. During the first year of operations the customers were the Southwest's first priority. Five years after the first operated a twin-engine the SWA places its sixth Boeing 737 into service while flying over one and a half million satisfied customers to their destinations. Also at the same year SWA gets clearance to begin spreading to Austin, Corpus Christi, El Paso, Lubbock, and Midland/Odessa. Also, SWA carries its five millionth passengers and SWA becomes the public. SWA stock is listed on the New York Stock Exchange. In 1978, Herbert Kelleher comes aboard as permanent President, CEO, and Chairman of the Board for SWA. In 1979, SWA introduced in ten cities to self-ticketing machines in ten cities to make it even faster and more convenient for people to fly.

Year later SWA added its 22nd Boeing 737 to the family and it was the first 737 to be completely owned by SWA. Furthermore, in 1985 SWA take off with new service to St. Louis, Missouri and Chicago. Moreover, in 1988, SWA becomes Sea World of Texas' official airline, later in the year SWA again becomes the official airline of Sea World of California. Also, SWA wins the first Triple Crown, a prize for airline companies that consist for Best On-Time Record, Best Baggage Handling, and Fewest Customer Complaints. A year later, SWA wins the second Triple Crown. In addition, in 1994 for third, 1995 for fourth, and 1996 for fifth annual Triple Crown. In 1997, SWA begins new service to Islip, New York, and Connecticut.

After past twenty-eight busy years SWA is became the fifth largest major airline in the United States. SWA spans over fifty-six airports compare with 1971 only Dallas, Houston and San Antonio. Also, SWA is known in the airlines industry as a quality flight and the most modern fleet. SWA is a service business and it is continuing to improve its services.

INDUSTRY OVERVIEW, TRANDS AND OPPORTUNITIES.

Air travel slowing industrywide.
According to Standard & Poors' Industry Survey, in 1998, air travel for the industry's major carriers was projected to increase 2.9% to 590 billion revenue passenger miles (RPMs). This is somewhat slower than the projected 3.5% gain for real gross domestic product (GDP) in 1998. In 1999, RPMs would advance 2.5% to 605 billion, while real GDP is seen growing 1.7%. The recently sluggish pace for air travel represents a break from the normal pattern: since 1987, air travel has grown 1.8 times faster than real GDP.

Two elements are working against air travel at present. First, the industry is...

Find Another Essay On The History of Southwest Airlines

Southwest Airlines: From the Beginning Essay

1468 words - 6 pages Southwest Airlines roots can be traced back to Texas in the 1960’s where a company by the name of Air Southwest Co. was created to provide interstate flights in Texas to avoid federal aviation laws. This technique of trying to avoid federal regulation was challenged when 3 other major airlines filed a lawsuit against Air Southwest Co.; later the state of Texas upheld Air Southwest Co. right to fly within the state of Texas and the Supreme Court

Who We Are: The Culture of Southwest Airlines

905 words - 4 pages Who We Are: The Culture of Southwest Airlines 1Who We Are: The Culture of Southwest AirlinesNatalie NiceBCOM/230May 5th, 2014Professor Katalin OgleWho We Are: The Culture of Southwest AirlinesSouthwest Airlines is not defined by the products and services it provides, but by its culture and the conglomerate of its people. Any institutions' character is indisputably dependent upon all the particular elements that participate in fashioning the

Ryanair- The “Southwest”of European Airlines Introduction and Background

1207 words - 5 pages Almost three decades ago, in July 1985, three brothers, Catlan, Declan, and Shane Ryan founded Ryanair airlines in the southeast of Ireland. Little did they know, it would become one of the most successful low- cost airlines in the whole industry. It started with just one leased fifteen seater plane that flew from Ireland to London’s Gatwick airport of which their father, Tony Ryan was the chairman. After the government deregulated air traffic

Analysis of the external environment of "Ryanair –"Southwest" of European airlines" case

1722 words - 7 pages The objective of my report is to analyze the external environment in "Ryanair-'Southwest" of European airlines" case, which is very important factor for the firm's formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and it's also a source of

Case study of The Path Goal Theory and James Parker, CEO of Southwest Airlines

2134 words - 9 pages produce a higher economic benefit to the profit of the company. The intent of this writing is to explore what the Path-Goal theory is, how it relates to leadership, and then apply the components to how James Parker, CEO of southwest airlines, appears to use them to facilitate daily operations within the company.The Path-Goal theory was developed from studies conducted by Robert House (Robbins 493). House chose to deviate from Fiedler's traditional

Southwest Airline Inc. case : "PEST" Analysis of Airlines Industry

1052 words - 4 pages bitter rivalry. The hostility between competitors were so harsh that two rivals -Texas International and Braniff joined hands to destroy Southwest Airlines even before it could begin its operation. Failed to stop its operation, the rivals began to put up obstacles at every step Southwest took. No wonder, they were dubbed as "predator" meaning an animal that eats other animals. This attitude of destroying the competitor is found in this case in

Southwest Airlines - What makes them so successful? Discusses the advertising and management techniques that makes Southwest Airlines so profitable

667 words - 3 pages When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul, low-fare, high-frequency, point to point carrier in America. The airline flies to fifty eight cities in thirty states and they offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest

Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers

538 words - 2 pages Southwest Airlines is the nation's leading, and largest, low fare airlines. Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. Southwest Airlines marketing campaign emphasizes the company's role in keeping fare prices down and its quality of service. This strategy is already being imitated by other airlines, such as Continental, United and Delta, which

Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool

756 words - 3 pages Southwest has become one of the most successful stories of the air. Southwest has strived to position itself as a different airline in many ways.*Customer Service. They focus on customer relations strongly. In their mission statement, which is available for viewing at: http://www.southwest.com/about_swa/mission.html, states: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of

Rattlesnakes of the Southwest

605 words - 2 pages Rattlesnakes of the Southwest Rattlesnakes are very common in North America; they mainly range from Arkansas to Southern California. Rattlesnakes as most people known use a rattle, located at the ends of their tail, to warn people of their location. Rattlesnakes are from the Pit Viper family of snakes. They use pits located in their head to sense heat from prey or predators. Some rattlesnakes can sense heat from a mouse from as far as twelve

The Early Empires of Southwest Asia

631 words - 3 pages Humanity found it’s footing in the fertile land area in Southwest Asia known as Mesopotamia. From this subtle piece of land came arising empires that held control over thousands of years. These civilizations managed to slowly develop into complex, highly efficient societies. Only by creating well thought out, organized, and maintained governments could these cities have flourished. Flowing through time, every ruler of every empire left a lasting

Similar Essays

The Mission Of Southwest Airlines Essay

2050 words - 8 pages Herb. Just to make is job a little harder, the airline industry is facing the most severe economic downturn in years” (78). I could go on for a bit with more on the aspects of business management and company profile of Southwest Airlines. Unfortunately, I must wind things up for now (hopefully I can expand on this in future classes). I was really impressed with Southwest Airlines and surprised about their history. Their rag to riches story got to

Weaknesses Of Southwest Airlines Essay

974 words - 4 pages Southwest Airlines was founded in “1964, when Rollin King purchased a charter airline company called the Wild Goose Flying Service” (Lauer, 2010). The idea of Southwest Airlines began in “1967, between King and Herb Kelleher” (Lauer, 2010). After winning “legal battles against their rival competitors Southwest was ready for operations in 1971” (Lauer, 2010). The CEO of Southwest Airlines is “Gary Kelly, who was hired to work in 1986” (Lauer

Analysis Of Southwest Airlines

884 words - 4 pages Administration. Southwest Airlines share price is now $3.49, having fallen dramatically from its $6.60 high in 1997. The company has been embarking on cost cutting since 1996, but has lately upped the ante. The most recent results released in February showed a third quarter pre-tax loss of $60 million. This was pretty much as expected with the airline leaking cash as it restructures. The plan is to focus on smaller more economic planes carrying

Analysis Of Southwest Airlines

2695 words - 11 pages threatens to take travelers out of airplanes.Southwest's main advantage is their price (as much as 80% when compared to other major airlines). This strategy is highly sustainable, dramatically increasing their size of the market where they enter.From the three routes given, we chose that Southwest should implement the Baltimore - Chicago route, since financially it seems sustainable. The labor conditions in both of these airports are good (there is a