The Imax In 1990 2007 Case Study

2980 words - 12 pages

IntroductionIMAX is the film format and projection standards created by IMAX Corporation. This essay provides an insight into the status quo of IMAX, and engages in 3 questions.Before deep analysis, there are two primary question needs to be solved. First one is which strategy level is based within the essay. It can be seen that, the case is more focus on the corporate level strategy. The evidence is that the case has talked about diversification (from educational movies to Hollywood movies) and producing new products for new markets (from museum to multiplexes) which are important corporate level strategy. The second question is which view, Resourced-based View or Positioning School View, should be applied to analysis competitive advantages. In this essay, core competence (corporate level) is seen as the nature and source of competitive advantage (business level). We use Resource-based View to analysis competitive advantage in business level, and then pass the influences to core competence in corporate level. The analysis is considerate on internal actions of IMAX and thinks little of external environment of IMAX. By using Resource-based view, it can make best use of the advantages and bypass the disadvantages.First section of the essay describes the nature and source of IMAX's competitive advantages. It is strongly towards the core competence approach that addresses corporate level.Second section of essay discusses to what extent the competitive advantages are sustainable. VRIO model is applied.Third section is based on the two sections mentioned above, and offers a proposal to IMAX's further development.1 The nature and source of IMAX's competitive advantageIMAX is the film format and projection standard that created by IMAX Corporation, and it has the capability to record and display images of far greater size and resolution than conventional film systems. In recent years, IMAX has obtained large swings in its performances. Accompanied with enlarging its markets and customers, a number of evolutions have emerged in IMAX.1.1 Core competenceThe nature and source of IMAX's competitive advantage are core competences. According to Gareth (1994), core competences are skills and capacities in value creation activities, such as customer services, selling, or R&D, that contribute competitive advantages to an organization. With the help of core competences, the organization can outperform its rivals.Core competencies are composed of the co-ordination, integration, and management of variables. They are described as: ①leadership, managerial, and organisational skills,②structure and relationship architecture, ③knowledge and experience, ④operational skills, ⑤technologies, ⑥innovation capabilities, ⑦understanding of customers, clients, markets and their potential, ⑧creativity, ⑨cultures and value sets,⑩capacities to manage change and innovation(Tony, 2003).Appendix 1, the strategic tree of...

Find Another Essay On The IMAX in 1990-2007 Case Study

The Necessity of Race Legislation in Britain in the Years 1962 - 1990

1566 words - 6 pages The Necessity of Race Legislation in Britain in the Years 1962 - 1990 Britain is a nation of immigrants, which had arrived as early as prehistoric times. However the most recent influx of immigrants arrived after the Second World War. These newcomers came mainly from the Commonwealth with the majority of them coming from the West Indies and the Indian sub continent. At this time, before the Race Legislation was


2509 words - 11 pages the burden of depressive disorders in Malawi. Prevention and Control of Depressive Disorders It is essential to recognise the key determinants of depressive disorders in order to develop an effective prevention plan (17). In the case of Malawi, interventions should be aimed at mitigating the impact of low levels of education, poverty, unemployment, gender based violence and poor access to mental health services. In addition, the health system

To What extent had the Zambian leadership been the source of conflict in the year 1990?

2929 words - 12 pages A. A Plan of the investigationTo what extent had the Zambian leadership been the source of conflict in the year 1990?Zambia is a South Eastern African country which has never had any massive battles or wars in its history but there have been small conflicts such as food riots and coup attempts. This internal assessment will focus on one year, 1990. The aim of this investigation is to find out to what extent had the Zambian leadership been the

The Effects of the Gulf War in 1990 and the Iraq War

897 words - 4 pages themselves, to the citizens that are right next to the action of war. There is two example of this the Gulf War in 1990, and the most resent is the Iraq War. What is known as the Gulf War of 1990 was when Saddam Hussein’s Iraqi forces forcefully invaded Kuwait on August 2nd, 1990. Iraqi’s quickly overran the country which was condemned by the international community. The UN gave Saddam’s Iraq a chance to withdraw by January 15, 1991, Hussein refused and

Reforming The National Health System In UK In 1990. Sucess Or Failure ?

1871 words - 8 pages REFORMING THE NHS IN THE 1990s . SUCCESS OR FAILURE ?The health care system of many countries throughout the developed world are being reformed and restructed. In the current ferment of change and experimentation, the British Health service is in the forefront. A pioneering concept in 1948, the NHS remained the prime example of a centrally planned and funded public health servive. In 1990 it again pioneered a new model of organising and

Compares Louise Erdrich's "The Lady in the Pink Mustang" to the 1990 movie "Pretty Woman"

1175 words - 5 pages the life of a woman who is constantly moving from place to place because she is a prostitute. The 1990 movie Pretty Woman is about a prostitute whose life changes when she meets a wealthy businessman. The poem and the movie share a theme in which the main characters are judged unfairly because of their profession. Today's society has a much different view of prostitution than in past centuries. In old days, prostitution was more widely

The Bosman Case Study

7123 words - 28 pages The Bosman Case Study Sequence of events: JUNE 1990: Jean-Marc Bosman gets into a dispute with his Belgian Club, FC Liege. They reduce his salary by 60%. Bosman wanted to transfer for the French club Dunkerque but his current club wanted a huge transfer fee, Bosman was dropped by FC Leige. AUGUST 1990: Bosman sues for damages against FC Liege and the Belgian Football Association. NOVERBER 1990: A

The Great Recession of 2007: Job Discrimination in the United States

1440 words - 6 pages In December of 2007, the United States entered a recession that was ignited by the global financial crisis. A recession is a period of decline in economic activity. The Great Recession, as Americans referred to the recession of 2007, was the longest recession since the Great Depression (Homan & Matthews , 2008). With inflation occurring and the housing market in shambles, Americans struggled to live during this horrific period in U.S. history

American Political Climate Leading Up To Affirmative Action In The 1990's

2852 words - 11 pages environment for people of color in the United States. This era of hostility reinforced by local, state and federal governments would come to be known as the Jim Crow era.The most definitive court case of this era was Plessy v. Ferguson. In 1896, the same Supreme Court that overturned the Civil Rights Act of 1875 upheld the concept of "separate but equal" when they ruled that the Louisiana law that required racial separation on trains was

How Chrysler handled the 2007 recession in regard to their international strategies

1139 words - 5 pages Due to the devastating economic crisis in 2008, American automobile industry suffered a disastrous period. In particular, the sales volume of Chrysler went down 30.3% compared to 2007. Without doubt, Chrysler had the most terrible performance among the three giant native auto companies in North American while its market share declined to about 10%. Meanwhile, the cost of Chrysler was related high, which led Chrysler has less competitiveness. In

A Case Study Depicting the Importance of Ethics in Medicine

4553 words - 18 pages inform the modern code of ethics (Preston, 2009). Furthermore, these principles may not be enough in undertaking moral reasoning. Therefore professionals may have to employ some of the ethical theories which include theory of justice, teleology and deontology in deciding the best possible action for Marge in the case study. Marge has been diagnosed with bipolar affective disorder, and the multidisciplinary team (MDT) were faced with the dilemma

Similar Essays

Women In The 1990's Essay

857 words - 3 pages Women in the 1990's In today’s technological society it is hard to imagine that trivial things from the past like discrimination or prejudice are still present, but they are. Yes we still have racism, but for the most part this is only a problem of the less educated and vocal minority. There is a different prejudice that is deep rooted in this land of freedom and prosperity. This prejudice is sexism. The basic definition of sexism is

Inmigration To The Usa In The 1990's

1644 words - 7 pages competition the United States that now confronts for the first time in its history; from major shifts in consumer spending away from goods toward services; and from the substantial reductionIn the national defense expenditures brought about by the end of the Cold War in the early 1990's'. (vernon m. briggs,jr. and stephen moore. pg 35.) In looking toward the future the twenty occupations projected to grow the fastest in the 1990s, half are related to

The Transnational Corporate System In The Late 1990's

6141 words - 25 pages United Nations' study is that FDI 'follow economic growth in the host country' and there are no indicators signalling that FDI 'fosters economic growth' The study adds: "the growth of the world economy after the recession of the early 1980s appears to have stimulated FDI flows WITH A TIME-LAG OF ABOUT TWO YEARS. Similarly, the downturn beginning in 1989-1990 led to a decline in world-wide FDI flows starting in 1991. Business cycles may also

Case Study: Hygienist In The Middle Evaluated

733 words - 3 pages In this particular case study, many ethical dilemmas exist. The hygienist feels, very strongly, that the patient has moderate periodontal disease. With the probing depths, and state of the tissue, it is quite possible that the patient has type 2 periodontitis. However, the dentist feels differently. This brings into play the opposing professional autonomy of the dental hygienist and the dentist. If the hygienist was to do as the dentist