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The Impact Of Social Economic Perception Of Using Social Media To Increase Diabetes Awareness Control And Prevention

1677 words - 7 pages

Executive Summary
The dawn of social media networks, illustrated by the use of the trendy sites like Instagram and Facebook have given more users the stage to rapidly spread information to bigger networks. Facebook has gone outside of personal use and has opened more prospects for people and institutions to provide all sorts of information, such as high fashion, technology, financial market and even health. Facebook is a model regarding accomplishment of Web 2.0. Web 2.0 refers to worldwide websites that use technology beyond the static pages of previous websites. Web 2.0 (second generation) of the web, enables people to interact and collaborate with each other in social media discussion as ...view middle of the document...

Diabetes is a chronic disease in which your blood glucose levels are severely elevated Diabetes can ultimately have grave effects on your health. Diabetes can damage your nervous system, eyes, and kidneys. If left untreated diabetes can also cause heart disease, stroke and even amputation of an extremity. Expecting women too can develop diabetes, termed gestational diabetes that is first seen in pregnancy. Moreover, diabetes is becoming more common amongst teens and children.
The research has highlighted the effectiveness of the campaign is reliant on the success of factors such as awareness of the desires and interests of a target user/audience base, a familiar brand, and development of messages that are lucid and to the point, facilitating quick retention and sharing without ruin. This research study documented that although Facebook is a very important information tool, it is best used to sustain large awareness, prevention and control campaigns.
The client is Consumer Health Informatics Research resource (CHIRr). CHIRr provides a resource of outcome variables and suggested measures to guide a comprehensive consumer health informatics assessment. The resource provides a pool of suggested outcome variables that make it easier to engage in health communication and related consumer health informatics intervention research. The benefits to the client are that this study can assist in diverse fields such as: consumer health informatics, and social marketing, mass communication, public health, health promotion, etc in an effort to promote health information seeking. (Consumer Health Informatics Resource, 2014).

Introduction
eHealth and social media, viral advertising and Facebook
eHealth and Social Media

Health 2.0 refers to the interaction between healthcare (primarily practices and institutions) and individual’s through social media. The term was established in the mid-2000s, as the subset of health technologies emulating the wider Web 2.0 progression. This built on the promise for changing healthcare which started with the introduction of eHealth in the mid-1990s following the development of the World Wide Web. In the mid 2000's subsequent of the extensive adoption, of both the internet and of easy to use tools for self-publishing and communication, there was a spate of media attention and increasing interest from medical librarians, patients and clinicians in using these tools for medical and health reasons. Earlier models of Health 2.0 were the use of a particular set of internet tools (online population, email list services, videos, Twitter, blogs, wiki’s, Podcasts, tagging, searches etc) by actors in health care including doctors, patients, and scientists, using the ideology of open source and creation of content by users, and the power of networks in order to personalize health care, collaborate, and promote health education (Wikipedia, Health 2.0, 2014). A potential justification for the reason that health has...

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