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The Impact Of The Media On Body Image

1475 words - 6 pages

Kilbourne, Jeane. “Killing Us Softly 4.” Tru Tube. Tru Tube. 2010. Web. 13 May 2014.
In the video Killing Us Softly 4, Jean Kilbourne explains the effects of advertisements on women. Kilbourne shares insights she has gained throughout her career and points out the prevalence of advertisements and the ad’s emphasis on an unachievable ideal image.
In the video Killing Us Softly 4, Jean Kilbourne explains the effects of advertisements on the body images of women. She mentions that “we are exposed to 3000 ads everyday” (Kilbourne). Many years ago, Kilbourne began to notice a pattern in which all the advertisements represented what society thinks a woman should look like. Although some may feel ...view middle of the document...

Although the character "was healthy, tested intelligent,/ possessed strong arms and back,/ abundant sexual drive and manual dexterity/ She went to and fro apologizing/"(line 7-10 ). The girl was normal, but she did not represent the media's idea of beauty or normalcy. In "Barbie Doll", the character is also picked apart like in the advertisement. This is apparent when the speaker says "Everyone saw a fat nose on thick legs"(line 11 ), but these body parts weren't considered to be beautiful like those in the advertisement. Instead, of viewing the character as an entire being, she is just a sum of parts, as Kilbourne observed in the advertisements.
This source was fantastic. Every single sentence was made for this topic! Kilbourne gave a plethora of examples which made it very easy to understand what she was trying to point out. She was very clear and made this topic very interesting. This source was easy to find with the help of my English teacher.

Online Database Article
III. The Search
Becker, Anne E. "Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity during Rapid Social Change." Culture, medicine and psychiatry 28.4 (2004): 533-59. ProQuest. Web. 5 May 2014.
In the article “Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity during Rapid Social Change”, Anne Becker explains an experiment that was conducted on the island of Fiji in which a group of girls were exposed to television for three years. Becker explains that Fiji was chosen specifically because of its location, cultural norms and history with eating disorders.
Becker explains that Fiji was seen to be a “media-naïve” population due to its introduction to the television in 1995 (538). Becker explains that Fiji has “a variety of cultural norms and social mechanisms [that] strongly support robust appetites and body shapes in the ethnic Fijian population (538). Becker also explains that on the island prior to the experiment there were few to no cases of eating disorders. However, After being exposed to television for three years, Becker explains that some of the test subjects wanted to change their bodies which is especially alarming due to the Fiji culture’s traditional encouragement of a “robust” body type ( 538). Becker’s concluded that once television was introduced to this culture, the general population accumulated ideas about what body image will help them obtain a better lifestyle or job (540). Becker explains that some test subjects felt so pressured to attain the media’s ideal body image, so that they could attain the lifestyle portrayed, that they actually attained an eating disorder.
Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity during Rapid Social Change correlates directly with Marge Piercy’s “Barbie Doll”. Similarly in “Barbie Doll”, the character encounters the standards of others. There is no indication in the poem the she felt bad about...

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