The Effects Of Television On Society

1276 words - 5 pages

The Effects of Television on Society
The question whether or not television has had a decisive influence on
everyday life and has helped change society, has been questioned by
sociologists and psychologists for many years now.

“T.V. determines what people think and what they do and thus controls
them psychologically and socially. It can make people think things
they would not otherwise think, and do things they would not otherwise
do.“(Srinati, 2000: 179)

This quote is an interesting one as it takes a skeptical view of the
effect of television on society, although it may not be completly
true, the invention of television and the mass media has become a
unique feature of modern society. The development of television has
accompanied an increase in the scale and complexity of social
activities, technology innovation, increased personal income and
standard of life, the decline of more traditional forms of control and
authority and a massive social change accross the world. Whether or
not any of these factors were solely or partly contributed to my
television is a matter of opinion, however there is an association
between the development of television and the mass media and social
change.

The television is viewed as the most important media technology across
the world, it offers viewers entertainment, news, information etc.
However there are many people and parents who believe that television
is an "evil thing that rots the minds of youth." When television first
came out it was predicted that it would lead to children losing
interest in books and school, and make kids intellectually lazy, more
isolated and families would talk a lot less. However television also
has the ability to educate, with a number of educational channels
available for all ages, children and adults alike.

With the vast economic development through the years, more and more
people have been able to afford a television in their homes, and by
1985 in Britian 98 per cent of households had a television and nearly
half of them having two or more sets. One of the major advantages to
the majority of the population for having access to television is that
people can recieve current and up to date news from around the world
within the comfort of their house. The way many companies take
advantage of television is through advertising, as they can reach a
large audience and keep the customer aware of existing products on the
market. Not just consumer companies can use the television for
advertsing, it has also revolutionised the way polictical parties
advertise and promote themselves. It allows polictical parties to
portray their views and opinions to a majority of the voting public,
which has enventually led to changes in the way the country is
organised and run, therefore television is a very important...

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