This website uses cookies to ensure you have the best experience. Learn more

The Imporatnt Role Of Mass Media

1433 words - 6 pages

The important role of mass media

Mass Media play an important role in the society life. Mass media refers to a various methods of data and information on a global scale (Mujtaba, 2011). Without the role of mass media, societies cannot retrieve or know about the news around the world. When people being connected with the mass media, means that the people connected around the world. Mass media can transfer information through a media and can also receive information. The mass media also began from the last 5 decades. Not only that, but also the mass media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. However there was a positive and negative effect of the mass media.

Before discussing the positive and negative effect of the mass media, the main thing that people should know about the important of mass media is about the three things. The first and the important thing about the mass media is they provide society news or information, the second one is about entertainment, and the last is education. Basically, in daily activity people need news and information throughout a day. They need news or information usually for various reasons, sometimes it depends on the people themselves. For example, the young generation of children usually follow the news about their favorite celebrity, while the other prefer to follow the news about politics and economics. Entertainment is the other form of mass media that used to amuse them in a hectic environment. Therefore, the last is education. Education is for educating the masses about their rights, moral, social, and religious.

Television is one of the popular mass media now. From the recent research, people can watch the advertisement commercial from the television up to 72 minutes each day and typically seven until eight minutes of commercials per half hour show. Therefore from this research, it proves that television is one of the most powerful mass media. Beside the commercials, there are also have a lot of channels that can played on the television such as sports, educational, variety shows, films, and cultural programs. Followed with the articles of the latest event from the local and international.

The second mass media that also many people used before the television is radio. By 1934, radio was used for the source of the news and entertainment in America. In the 1920, there are a group of people from the part of the world that used this kind of media for music, humor, and news. Radio was also crowned as the first mass medium communication, because it is the only media that can reach millions of people instantly. However, the crucial thing of this media compared to the television is the visualization. For example, it is easy to miss the phone number or the details of company name when the people listen to radio. Although, there are a group of people who enjoy this kind of...

Find Another Essay On The imporatnt role of mass media

The World of Mass Media Essay

1138 words - 5 pages The world of Mass Media is a complicated place as told by former TV and Radio reporter, Al Meyers. “You never know what you’re going to be doing, but then there’s the ability to be able to do it and to share that with the people who are listening.” Meyers, who is retired, gave me the pleasure of sitting down and talking to me about the world of Mass Media Communication, then and now. Most of what we hear about in the world today comes to us as

The Effects of Mass Media on Youths

1758 words - 7 pages reinforces the need to own tangible things as the uttermost value a teen will have. The key to minimizing the effect of mass media on youths may lie in focusing on their similarities and making a concerted effort to focus on values that promote assertiveness, uniqueness, and individuality.In conclusion, the role of adolescents in society has been established since the beginning of the twentieth century. Even so, at the crucial moment in which a

The Effects of Mass Media on Youths

1758 words - 7 pages reinforces the need to own tangible things as the uttermost value a teen will have. The key to minimizing the effect of mass media on youths may lie in focusing on their similarities and making a concerted effort to focus on values that promote assertiveness, uniqueness, and individuality.In conclusion, the role of adolescents in society has been established since the beginning of the twentieth century. Even so, at the crucial moment in which a

The Image of Women in Mass-Media

1336 words - 6 pages Socialization of people has been occurring through family, public education and peer groups. However in recent years, the mass-media has become the biggest contributor to the socialization process, especially in the ‘gender’ sector. The mass-media culture, as influential as it has become, plays the most significant role in the reproduction process of gender role stereotypes and patriarchal values. It is true that a family model of nowadays is

The Effect of Mass Media on Society

2045 words - 9 pages In today’s society, the mass media plays a major role in how people: think, feel and behave in their daily lives. Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. The mass media impacts so many globally because of the messages that are sent out through things like billboards, TV, and magazines

The Pluralist View of Mass Media

1987 words - 8 pages The Pluralist View of Mass Media Pluralism is the belief that power is spread widely throughout the world. It is a belief that companies or powerful groups are competing, but within boundaries of consensus and compromise. The idea of pluralism descends from functionalism. Functionalism is the view that society is structured; every institution in society fulfils certain roles and functions. If there was a disruption in

Dark Sides of the Mass Media

941 words - 4 pages Media is the most powerful weapon in the world. It can make common people popular in one day, it can make an innocent person be convicted in the court of public opinion by mistake, or it can damage both the reputations and personal lives of successful people. How much and how often should the public know about personal lives of people? Is it important for mass media to carefully consider what “the right to privacy” means? Are journalists aware

Development of mass media

2188 words - 9 pages revolutionize technology wise. The technology improvement will be the foundation of the newspaper, books, and articles reaching a mass scale. “For the existence as well as the organization of every society communication is a fundamental and vital process (Joe Kingsly,The role of mass media in community development, Introduction.)” Knowledge before the time of print press was held only by a few that preached on what was read. The development of print

The Mass Media Monster

1198 words - 5 pages has been caused by a monster, possibly one of the most horrifying monsters of all: the mass media monster. The mass media has an extremely negative influence on both males and females which impacts their confidence, self-esteem, and produces increased health risks. “Confidence can be defined as the judgment of the powers or abilities upon oneself.” (Ashbery). Due to the way the mass media projects lives of the famous, many people frown upon

The Influence of Mass Media on the Young Male Image

1828 words - 7 pages , think or even look like can be very impressible to younger male generation. According to D'Arcy Lyness, Ph.D., a Behavioral Health Editor with KidsHealth.org describes in the article, A Guy's Guide to Body Image. Lyness writes, "Body image is part of someone's total self-image. So how a guy feels about his body can affect how he feels about himself" (par 7). Even though mass media plays a very important role in creating providing entertainment

The Agenda Setting Function of the Mass Media

2307 words - 9 pages mass media” (McCombs & Shaw, 1972), the idea that mass media set the agenda for each political campaign, influencing the salience of attitudes toward the political issue was tested. To measure this idea, McCombs and Shaw investigated the presidential campaign in 1968 by comparing the media agenda and public agenda. Media agenda was measured by content analysis. They selected news in Durham Moring Herald, Durham Sun, Raleigh News and Observer

Similar Essays

The Role Of The Mass Media In American Politics Today

2325 words - 9 pages The mass media today play a vital role in American politics and possess a vast amount of power with reference to the political process. A role is defined as characteristic and expected social behaviour and the function, position or actions taken by a required person or group. (web reference 1) Politics as we know it is inconceivable without the mass media. They are the central forums of political communication in modern liberal democracies and

Critically Evaluate The Role Of The Mass Media In Contemporary British Society

1109 words - 4 pages Critically evaluate the role of the mass media in contemporary British society.The mass media within Britain consists of newspapers, television, radio, magazines, films, books and the Internet. "Mass communications comprise the institutions and techniques by which specialised groups employ technological devices to disseminate symbolic content to large, heterogeneous, and widely dispersed audiences." (Janowitz, 1968). Available to the masses

Explain What You Understand By The Concept Of 'globalisation' And, With Reference To Relevant Examples, Assess The Role And Impact Of The Mass Media In This Process

2471 words - 10 pages '. The Iranian government went so far as to ban American satellite television, but many Iranian people access it in secret, with typically American programmes such as 'Baywatch' proving popular[8]. This is an example of media globalisation; globalisation and 'Americanism' conveyed through the use of the media, something which strongly traditional countries fear will harm their culture. Yet this is not restricted to heavily religious eastern

With Particular Reference To Television News, Assess The Role That The Mass Media Have In Shaping "Reality"

1759 words - 7 pages "The mass media serve as a system for communicating messages and symbols to the general populace." (Herman and Chomsky, 1994: 1). From surfing the worldwide web to picking up a newspaper in the morning, from watching the nighttime news to switching on our mobile phones mass media is all around us, in everything we do and we can't escape it. We are in a period of media saturation. Television is the best media example to use because, "watching