The Importance Of Citations In Pet Business

982 words - 4 pages

The Internet is full of information on various topics, and millions of people utilize the power of the Internet to find advice, facts, products and services every day. The problem is that you can't always rely on the articles that you find on the Internet for reliable or accurate information since anyone can post anything that they want on the Internet. This results in many articles and advertisements being ignored. However, there is a way to make your pet business articles and advertisements stand out as not only informative but also credible. Properly adding citations to all of your posts can increase the quality and value of your articles and advertisements immensely.

Why is This so Vital to Pet Businesses?

When it comes to many other topics, some people may be willing to use information that is not backed by sources because the topic being addressed isn't very important. This is definitely not the case for most pet owners. Pets are not just pets to a lot of people, they're valuable members of the family. Just as you would likely not want to trust products, services or businesses that don't provide quality and accurate information for your own needs, many pet owners would not want to take any risks in trusting articles or advertisements that don't seem like they're from legitimate experts on the topic.

While it is true that pet owners can look the information up themselves to check if it is accurate and reliable, it's far more professional and useful to the customer to provide citations to sources that back up your statements and arguments.

Looking Professional

Providing citations to reliable outside sources not only backs up all of your claims, but it also makes you look more professional. Professional companies would not want to take any risk when it comes to their claims in their products or services. If your pet business has a great new dog food that provides more nutritional value than the leading brand of dog food, you'll need to be able to tell your customers why that is. What's in your dog food that makes it more nutritious than the leading dog food? Why are the aspects that you're presenting make for a better dog food? If you can provide this information and back it up with links that support your arguments, you'll not only look knowledgeable, but you'll look very professional because it shows that you did proper research on the topic and designed your product according to that research to better your products. It shows that you care about your customers and the animals in addition to your business, products, services and reputation.

Preventing Theft Accusations

Plagiarism is not only viewed as shameful to many people, but it might land you in legal trouble if the case is severe enough. Many sources have incredibly valuable and informative articles on the Internet, and some people may be tempted to use direct quotes...

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