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The Importance Of Understanding And Interpreting Leisure Trends And Forecasts For Leisure Managers, And Provide Examples Of Their Use

2188 words - 9 pages

The Importance of Understanding and Interpreting Leisure Trends and Forecasts for Leisure Managers, and Provide Examples of Their Use

The continually changing and occurring, media driven sports industry
must be fully aware of the current and upcoming trends which occur and
impact youth and society. To develop an insight into the relationship
between both understanding and interpreting leisure trends and how
this directly implicates leisure managers they need to be completely
aware of how their ideas will be interpreted by the public. The
concept of understanding and interpreting leisure trends comes from
the basis of being able to recognise and have vital information, which
can be interpreted accurately. From these accurate decisions, new
plans can be made, for the future with knowledge that success is a
likely outcome. The idea of success is strongly associated to
planning, which involves the knowledge and experience of being able to
research and estimate previous and new leisure trends, all this with
the assurance of recognition.

From this the everyday changes, which occur, give way for forecasting
and the needs of leisure providers' participants to become recognised
and further advanced in terms of their expectancies. This means that
managers need to be able to supply their clients with their demands in
order for survival and new competitive business propositions. Veal
(1994), page 135, says there is a large interest in the need for
demand forecasts among the commercial sector; this is shown by the
changes that occur. In the public sector the changes in population and
the economy forces pressures on new medium for long-term future
trends. Forecasting involves "making intelligent assumptions and
extrapolations about how the parameters of the future world of leisure
will change" Elson (1982) cited in Haywood et al (1985), page 264. The
plans and policies for businesses are dealing with new issues and
ideas within society, keeping up with the regular changes of the time
and age. Thus leisure providers need to continually research and
provide the right trends at the right times in order for a successful
venture. Changes, which occur, allow new trends and ideas to become
endorsed into society, making the consumers see the significance of
products which managers and leisure providers want to make profitable.

"Managers will appreciate the need to adapt to changing situations.
They will also be made aware of the demand for more individual and
social leisure pursuits." Torkildsen (1999) Page 131

Torkildsen (1999) page 158 goes on to say how the latter part of the
20th century led the way for social change, as more participants began
to take part in leisure activities thus from the changes that began to
take place in the work and home environment. From an increased
population and...

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