The Indulgence Of The Disney Coorporation

1459 words - 6 pages

The idealistic childhood memory every child thinks back to is their first trip to Disney World, “The Happiest Place on Earth, “according to Walt Disney. The ideal place where everything is magical and fairytales do exist. Disney World has become America’s most popular attraction since 1923. Whether it’s through one of Disney’s theme park, 227 radio stations, six motion studio pictures, three cruise lines, or its theatrical production companies, Disney Corporations culture monopoly has gone unnoticed by Americans. Americans are indulged by Disney’s childhood fantasies with the image every princess has a prince, and will live happily ever after in a magic kingdom. Although it all seems innocent Disney’s Corporation has America indulged with its theme parks, merchandise, films, and cruise lines.
The industry rapidly establishes consumerism in Americans. For instance, Disney since the age of three drives children to own collections of films and merchandise in order to fulfill satisfaction in the idealistic fairytale living. Americans do not realize these material goods are not necessarily important, instead, it becomes a routine of material objects to have a sense of completeness; these buying habits are perpetual. America is now defined as materialistic rather than over-consumption. People deliberately purchase material goods constantly and frequently without needing it. Shopping has become a lifestyle, there is no appreciation or sense of value to what we own, and instead it is depicted and seen as a “retail therapy.” The consumption of materialistic goods is what makes America feel happy and complete.
In today’s culture, consumerism is what defines it. Americans perplex the difference between wants and needs. Retailers constantly advertise their products to be displayed in order to drag the attention of shoppers. Retailers use spatial design in order to affect the consumer’s behavior and buying habitats. Stores are indeed laid out in ways to manipulate consumers. Shoppers are materialistic they believe they need the item displayed on the mannequin, […] retail clients make sure their window displays are canted” (Gladwell 97) attracting shoppers to notice their promotions, sales, and items “from at least twenty-five feet away” (Gladwell 97). The more people buy, the more they want even if it is not purchasing the items at the same time. People have been spending money unwisely and extravagant it has leaded our culture to become profligate. There are so many advertisers clever enough to make products essential to everyday living. “The mall has become the distinguishing sign of suburban decentralization” (Norton 105), shopping inevitably has become the consumption of culture. Norton describes this idea of suburban shopping malls as cultural conservatives but also critical to the culture of consumption.
Shopping has changed our values shaping us to our identities on how society perceives us. They present us with the latest designs to be...

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