This website uses cookies to ensure you have the best experience. Learn more

The Influence Of Alcohol Advertising On Teenagers.

5752 words - 23 pages

1. IntroductionIn our assignment we will discuss what advertising is, how alcohol advertising is regulated in certain countries, and how it affects people and young underage drinkers. By the inclusion of case studies, we will look at health concerns of alcohol, the wayself-regulation advertising can be threatened by government and how companies react to it.Rules considering the advertising of alcohol will be briefly discussed. By the showing of graphs, we will illustrate how alcohol advertising has increased awareness among the younger youth.Alcohol advertising in sport will describe how certain sports have to obey to certain rules, and where certain alcoholic advertisements may not be displayed on sportsman and woman. The inclusion of appendices will point out how alcohol is being advertised in certain magazines and newspapers. The main objective is to show should alcohol advertising be banned, or not. By all our research and case studies we included in this assignment, we will show the findings and proof how alcohol advertising should be ruled and governed.2. What is advertising?Any paid form of non-personal controlled outward communication, through various media, pertaining to ideas, products, services and organizations by an identified sponsor directed at a specific target audience or market with the objectives of influencing, reminding, informing and persuading the target group to take a particular course of action.Thus through the definition of advertising alcohol advertising can be defined as the "promotion of alcoholic beverages by alcohol producers through a variety of media." (Wikipedia, 2008: http://en.wikipedia.org/wiki/Alcohol_advertising). Alcohol companies have attempted through advertising companies to increase alcohol consumption, brand and customer loyalty. Through advertising, the intended audience can be reached by target marketing, and a particular demographic group can be reached. Many advertisements are placed to reach a particular gender being, male, female or youth (over 18 and 21 in certain countries). Beer will mostly be advertised for the male drinking market, while fine wine and stylish drinks such as vodka would target the female drinking market. The industry for alcohol has faced hard criticism for targeting young people to drink, but studies has shown that there is not enough evidence to support this allegation, and in this assignment we will have studies and reports to show the evidence of what alcohol advertising has on their consumers.Advertising is big business in the western world, and spending has increased dramatically in recent years. Spending in the United States of America in 2006 reached $ 155 billion, while other companies such as accounting firm PricewaterhouseCoopers worldwide spending will reach a massive half-a-trillion dollars by 2010. Advertising makes consumers aware of products, and can be seen as to lead to economic growth and an increase of sales of company's products and services.3. Alcohol...

Find Another Essay On The influence of alcohol advertising on teenagers.

The Influence of Mass Media Advertising on Consumer Behavior

1542 words - 6 pages Alcohol Consumption The promotion of alcoholic beverages by alcohol producers through a variety of media spends more than $2 billion per year on all media advertising. It is said as one of the most highly-regulated forms of marketing, along with tobacco advertising. In some countries, some or all forms of alcohol advertising are banned. Scientific research, health agencies and universities have, over decades, been able to demonstrate a correlation

The Influence of Television Advertising on Consumer Choices

955 words - 4 pages influencing consumer choice on television advertising. This goes back to the idea of television presenting great advertising among consumers. “Increasingly, marketers are finding that consumers are influenced by the purchasing decisions of other consumers” (Consumer Influence). In a sense, television becomes the consumers main priority and they are simply doing as they see in terms of other people. Communication can be increased by either

THE INFLUENCE OF TV ADVERTISING ON CONSUMER BRAND PREFERENCE

2544 words - 10 pages September 2009, having share of almost 12% out of Telecom sector’s 28% share. Thus, the primary objective of this paper is to find out the influence of Telenor Djuice’s TV advertisement on the youth’s brand preference. 2. LITERATURE REVIEW Advertising and Consumer Behavior Successful marketing depends on the ability to reach all the people who make up the markets for a product or service, inform them of its availability, and persuade them to buy

The Influence of Mass Media Advertising on Consumer Behavior

987 words - 4 pages The advertising industry is a multi-billion dollar industry in the United States. Companies compete against each other and allocate billion of dollars to improve and promote advertisements that will influence consumer’s preferences toward their brand or product. Advertising constructs a sense of synonymy to brands and products, along with impairing our attitudes and preferences of our needs. It changes our settled way of thinking or feeling

Adult Influence on Teenagers

4047 words - 16 pages leads to further problems like drug and alcohol abuse down the road, is it worth it (Gauna)? With these influence teenagers are influenced to skip school, a portion of these teens said that if any adult of importance showed that they cared if the teen made good grades, attended school, cared about their frustrations, or what they aspired to do with their life then they would try harder (Azuz). Teenagers have yet to develop a since of identity yet

The Influence of TV Advertising on Gender Identity

3015 words - 12 pages objects. This is done mainly to attract an audience, whether it is men or women.In some shows, such as Baywatch, men and women both were exposed to the audience as sex objects and that is part of the reason that the show was such a success because both men and women wanted to watch to see the perfectly fit actors on the show. Television programs also influence children's gender stereotypes. Sex-biased images are also common in children's

INFLUENCE OF ARAB CULTURE ON ADVERTISING

2688 words - 11 pages . Therefore, advertisers use AMTHELLAH by cut and paradigm.Example2:2.2 ADVERTISING AND DRAMAUsually TV advertising comes as drama, where there are action, actors and conversation. Drama here is representation for product name. Most Arab TV focus in this drama on discourage parallel, where we can see and hear first actor and the second is hiding but we hear his or her voice talking to first one. Usually the influence of this kind of advertising

Educating Teenagers About The Dangers of Alcohol Abuse

2330 words - 9 pages Public health messages promoting the detrimental effects of drinking are only one avenue policy makers can use in their campaign to educate teenagers about alcohol; their peers are also an another important group. For this study, the researchers examine teenage alcohol use and strategies that they employ to minimize harm. This approach draws on the idea that teenagers are their own agents in promoting their health, and the health of their peers

Alcohol Advertising on our Youth

1441 words - 6 pages %. Within an article from camy.org on advertising alcohol to youth points out how the alcohol advertisements attract and influence the teens. Within the article it informs the reader that teens are “drawn to music, animal and people characters, story and humor in alcohol advertising.” These ads not only attracted the youth, but it made them want purchase the brand and products that they saw advertised. In all three of the most popular ads animals

Alcohol: Its Influence on American Lives Throughout the Ages

1105 words - 5 pages Long before the start of colonization in the New World, alcohol had played a significant part in peoples’ lives. Not only was it customary habit to drink on a regular and daily basis but alcohol generally was regarded as part of God’s creation, thus "inherently good." The colonies placed the foundation for the American legacy of alcohol consumption that was to be thoroughly moderated. Moderation was not merely religiously proclaimed but was

Influence of Advertising

2710 words - 11 pages computer, listen to the radio, and maybe even just look out your window while on the highway, but at the same time are try and influence your thoughts . They can do this by using a type of neuroscience called neuromarketing to pinpoint exactly what your brain reacts to and finds interesting. This can be a very bad thing, if the ad is convincing you to buy something that’s not right for you. By avoiding exposure and interaction with advertisements

Similar Essays

The Impact Of Alcohol Advertising In Sport On Teenagers

1304 words - 6 pages Champions League. These are just some brands that have become synonymous with sport. This literature review will endeavor through the use of case studies and other scholastic articles to show how advertising within sport has an effect on Teenagers. Advertising Defined Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer

The Degenerative Influence Of Advertising On Society

1453 words - 6 pages Nation of Rebels: Why Counterculture became Consumer Culture, advertising is seen as an “awareness institution” (Heath and Potter xix), a powerful organization in this country, even more powerful than some political establishments. Its repetition and ubiquity help impress its message upon the public. Hence advertising takes on a type of communication, replacing deep communication once found within communities. Authors Heath and Potter agree with

Effect Of Drugs And Alcohol On Teenagers

1245 words - 5 pages that our parents never had to face. Pre-marital sex and pregnancy, alcohol abuse, and drug addiction have always been around but they have never been more available to adolescents than they are now. Adolescents are more on their own to take care of themselves with more and more single parent households. The problem of drug and alcohol is a major one. Teenagers feel a need to drink and do drugs to fit in to peer groups. The problem is widespread

The Influence Of Advertising Essay

999 words - 4 pages Roughly sixteen thousand are witnessed every day. They are prevalent in almost every part of our lives and there is almost no way to stop it. Weather we locate them on busses, planes trains, streets, cars, or any location, they are similar to a cancer that cannot be removed because of the society we live in. They can have a huge influence on us or sometimes they can fly by us; or so we think. Advertisements influence audiences by appealing