Choice of Topic: Influence of media on our body image
Media influence the way teens see themselves. TV, movies, magazines and the internet all bombard teens with unrealistic images which are air-brushed versions of models who weigh 23% less than the average woman and influence about what their bodies should look like. It even reinforces unrealistic body weights, encouraging “10% body fat for young girls but realistically 22% body fat is healthier. Nevertheless, millions of teens believe the lies and resort to unhealthy measures to try to fit themselves into that impossible mold.
Media Magazine Movies/ shows Celebrity
Influence - Articles about appearance
- Advertisements – beauty, hair products, clothing and perfume ads feature women that are underweight
Shrek --- “ugly” princess is green, overweight, and more masculine and the “beautiful” princess is thin and extremely feminine influences kids at an early age that fat is bad and thin is good.
Hence our emotions and behaviours are affected unconsciously.
starting a healthy lifestyle
-reduce intake of junk food
However when healthy lifestyle doesn’t show any results and yet the desire (obsessive thinking) for perfect body cause teenagers to resort to extreme measures such as
1. Extreme diet control
-Anorexia -- eating disorder where people starve themselves to look a specific way
-Severely restricting caloric intake
-Fasting to help control unhealthy weights
2. Exercise excessively to burn off the as much fats as possible.
3. Intake of diet and beauty products (eg: oil excretion pills)
4. Unnecessary elective cosmetic surgery
5. Finally if none of those works, it results in declining self esteem and depression.
Target audience: 15-16 years old girls
Adolescence is a stage in life where teens begin to care a lot about how others view them, and they may become self-conscious of every blemish or extra pound.
Adolescent girls tend to be more dissatisfied with their bodies than boys.
Hence more susceptible to the media influence.
Strategies Proposed Activities Feasibility and Manageability of Proposal
Start an advertising awareness program –show digital manipulation of the body in advertisement http://www.youtube.com/watch?feature=player_embedded&v=iYhCn0jf46U\
–let them know how/whether they are influenced
–prevention of falling into the bad influence
– using shock effect by telling them of extreme negative effects
–ways to overcome the influence should they already been influenced Feasibility and Manageability:
Done in school in conjunction with character development program. Feasible. Easily done with a small group of people preparing the materials and facts.
Accessibility of information
Primary Sources of Information Secondary Sources of Information
¬Aim: thoughts on body image and how much are they affected by the media. Aim: get rid of problems on body image
-- interview with upper secondary students ( age grp 15-16) -- online
2008 AWARE Beauty Redefined Campaign, http://www.aware.org.sg/body-image-self-esteem/