The Influence Of Television Advertising On Consumer Choices

955 words - 4 pages

Since television advertising has become popular there has been a big dispute about how it impacts on consumers choices. An advertising is used to alert and boost a particular product or service to certain consumers. To identify the consumers they find out their needs and wants, and then enlighten them, through an advertising. It is a easy way to promote any type of product. Advertising is something that come on television, radios, and sports games. Television advertising come on television everyday. It is some consumers can go outside of their residence and approach in books, journals, magazines, and newspapers. There are a great deal of consumers who believe that television ...view middle of the document...

A benefit of this idea is that the advertising is always around to tell their consumers to model their opinion before what they see on television. The reality of the situation is that many people are not watching television while the advertisers are broadcasting all the objectives. It gives consumers the authority to pick their choices of television advertising. The same consumers might be exposed to advertising at work and seeing it on television adds to it. The added advertising on television has the ability to make a consumer more influencing.

Television advertising appeals to the consumers because they are entertaining. “Companies use advertising to tell us about distinct products they offer in response to this diversity” (Advertising promotes choice). A prime example of this is the Super Bowl. Companies spend millions of dollars on Super Bowl ads because they know a large amount of people watch this national event. The commercials are done on a very large scale. When impressionable consumers view this, there is a great chance they will want to purchase the item the advertisement is promoting. The advertising that consumers seen will continue or remain on television for the rest of time. It causes consumers to find advertising wonderful to influencing on television when it is time to purchase item. The consumers would have to make their own choice or comment toward advertising.

Advertising on television is very persuasive to consumers. The advertising can lead to consumers engaging in many types of purchases. The oftentimes advertising that television show contains the biggest representation a consumer have when when it comes to interacting. This means that consumers who sees advertising with great representation is a success. It is true that consumers probably see other people in their real life behave differently, but many of them spend hours upon hours watching these advertisements. Because of this the television advertising outweigh the consumers...

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