The Innovation Of Google Essay

1038 words - 4 pages

Innovation has been around for many years in different environments, for example the invention of the telephone or the first TV set. Innovation is an important area of study for many business leaders today. Business leaders are able to use innovation to be competitive. Innovation needs to be constantly monitored and researched in order for any business to remain competitive. “The trouble is that innovation involves a moving target-not only is there competition amongst players in the game but also the overall context in which the game is played out keeps shifting”, (Tidd & Bessant, 2009) Organisations should need have a suitable strategic innovation plan in place to remain competitive. According to Freeman and Soete, 1997 innovation is “the first commercial application or production of a new process or product”, (Smith, 2006) Innovation can be closely identified as the invention of a new product. However this is not the only type of innovation. There are others which include: Radical, Incremental, Process and systems innovation.
Innovation can be a process that has been redesigned to improve performance on a good or a service. This is known as incremental innovation. “Incremental innovation is general understood to exploit existing forms or technologies”,(Harvard business school press,2003)Intel`s Pentium processors over recent years are a good example of incremental innovation. Organisations use research and development laboratories to create new incremental innovations. Toyota has been able to use such labs to build and create new car manufacturing processes. Innovation in one of the world leading car manufacturers has been a vital part of the organisations success. “However, fewer people know that Toyota began with a strong sprit of innovation when engineers had no choice to be innovative” (Morgan & Liker, 2006) Innovation strategy varies from business to business and there is no one simple formula that all businesses can adopt. “Because innovation so complex, market/resource interactions so numerous, no single road to success will apply to all companies at all times in all markets”, (West, 1992). This does not mean firms should move away from the subject. It does mean businesses need to design appropriate innovation strategies for their business model. Business leaders need to also manage their innovation strategy accordingly to changes in the market. Failure to do so will allow the other businesses to win more market share through simply being competitive. Business leaders need to think strategically to look at external factors when making new innovation strategies.

Innovation has been closely related to a firm’s ability to also be creative. “In fact creativity is an essential building block for innovation”, (Stamm, 2008) Creativity then is another element off being innovative. Business leaders then can drive innovation in order to be effective in the market they operate in. If business leaders can install a strategy in a firm...

Find Another Essay On The Innovation of Google

Google And The Government Of China

1745 words - 7 pages Google and the Government of China: A case study in Cross-Cultural Negotiations Develop a negotiations planning document using the Kellogg format in Exhibit 11 Issue Google Chinese government Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic gaining Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely

Google Inc., the definition of Sustainability

1481 words - 6 pages In todays day and age, what do people do when they need answers to a question they don't know? They Google it. In 2012, on average, there are 5,134,000,000 Google searches a day (Google Official History, comScore). Google Inc. (GOOG) was started in 1996 by two PhD students at Stanford University, Larry Page and Sergey Brin. The first funding they ever received was a net worth of 100,000 dollars given by Andy Bechtolsheim. The company has grown

The Decline of British Military Innovation

1416 words - 6 pages World War I was perhaps the greatest catalyst for military innovation in modern history. The speed in which the doctrinal, technical and tactical changes were developed and implemented was astounding. At the end of World War I, Britain was at the forefront of doctrinal and technological innovation in the field of armor and aircraft warfare. The factors which caused Britain to lose their innovative edge in these areas prior to World

Innovation and Change of the Ipod

2415 words - 10 pages Innovation and Change of the Ipod INTRODUCTION This report on innovation and change examines how Apple's iPod is the first entry into the marketplace that addresses the needs of the portable digital music market segment. It explains how it is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the shortcomings of other portable MP3 music devices. It also looks at how market segmentation has been one of the

Most Significant Three Innovation of the 1920s

1822 words - 8 pages underestimated. It was perhaps the most important electronic technological innovation of the 20th century … It reconfigured notions of public and private, helped usher in a new form of the consumer economy, played a large role in the creation of the star system in the entertainment industry, gave the country the first mass-media superstar in popular music…” (Taylor 425) The radio was keeping everyone informed and entertained, connecting people from all over

Google Glass: The Beginning of the Future for Interactive Technology

1369 words - 6 pages Google Glass Introduction Google Glass (Glass) is a small, wearable computer developed by Google. The display is attached to a glass that allows the user to make phone calls, text, obtain information, take pictures/videos, etc. like a smart phone but now hands free and front facing using voice command and a touch pad located on the side of the glasses. Whereas the idea was first developed in 2005, and non-consumer version released in 2012/13

Comcast, Google, and the Control of American Media

1367 words - 5 pages Steve Chen,Chad Hurley and Jawed Karim. The three men sold youtube to google for 1.65 billion dollars. If you search on youtube for a TV show or Movie you will be sent to that show or production companies youtube page. How did a website that once hosted viral videos become a money making venture? The answer lies with Google. Google is a lot more than just a search engine. Google is more than the owner of Youtube. According to Headline News .Com

The Increased Involvement of the End User in Innovation Process

1877 words - 8 pages User According to the innovation based research, has been found to play a significant role in determining the success of new product research (O'heocha and Conboy, 2010). Users and consumers have been believed to play an overriding role in innovation process across wide range of industries. Literature has highlighted the varying role of user involvement related to different sectors. Slow moving sectors involve a great user involvement contrary

Leadership: Creativity and Innovation Leaders know in their gut that creativity and innovation are the life blood of their organization.

8610 words - 34 pages Leadership: Creativity and InnovationLeaders know in their gut that creativity and innovation are the life blood of their organization. New ideas can lead to programs that are superior to those that are already going on or planned in the organization and which would have been divested or never initiated had a better idea or program come along. So, the mission of every leader should be to search continually for ideas and programs that are

Google To Go Public? a discuss of the search engine King

758 words - 3 pages if they do not try to match Google's offer. Currently Yahoo! offers 10 times less storage for about 50$ a year. Those paying users would certainly be attracted by Google.Nobody knows for sure how much Google is really worth. The latest frenzy is the possibility of Google going public. A Google IPO is believed to boost the technology sector to another "tech boom" it would "revive the tech sector and facilitate the continuation of innovation and

Comparison of Google and Apple: Two Giants in the Business World

1455 words - 6 pages Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google

Similar Essays

The Power Of Google Essay

1105 words - 4 pages product or support the idea. They have no idea why. That is a successful advertisement. Though there are thousands of examples of brilliant commercial advertisements, some stand out above others. One such commercial advertisement is the Google ad from 2010’s Super Bowl commercial line up. The spot originally aired in three months prior to the Super Bowl on Youtube. Finally giving to what CEO Eric Schmidt has labeled the “last bastion of

Innovation Of The Telephone Essay

6278 words - 25 pages expressed a desire to ?call up someone? and speak over long distances using the human voice before the service became available. The nineteenth century innovation of the telephone revolutionized the entire world, and its fascinating story is one of contrasts. It is a story of innovation by both precise determination and by good fortune, and evolved from interests in telegraphy, acoustics and the physiology of human speech. Often described as ?the most

The Stuart Model Of Innovation Essay

1324 words - 5 pages From compiling information, theory’s, and models from previous papers and research, I constructed the Stuart model of innovation. This model will incorporate a couple other models such as systems thinking, theory Y model, and some elements from both leadership ethics along with innovation team building. This paper will examine the most basic component of any business or organization, an innovative plan. Because an organization cannot even begin

Glasses Of The Future: Google Glass

1589 words - 7 pages public very positively in November 2012 the Google Glass was named “Best invention of the year 2012” along with the Curiosity Rover by Time Magazine. This shows that this invention was nationally recognized for its innovation and usefulness. This isn’t the only accolade that this product has received praise from a Wolfson College Professor who compared it to the achievements of hardware and networking pioneer Douglas Engelbar. This is a major