I agree with the above statement that media, culture and society within the world we live in today and as to how they are inseparable and cannot live without the other. This essay focuses on the key issues relating to the role and impact of the media in the everyday lives of people and on the structure of society and the nature of culture is emphasised. This essay focuses on how the media influences culture and society as well as it explores the issues relating to the media and how the media benefits individuals and the world. However this essay also criticizes the media as it has various negative effects on the world.
It’s almost impossible these days to have a conversation that doesn’t involve the world of social media. In the world of today, media has become as necessary as food and water as it plays a crucial role in strengthening society. Media Studies is a programme that pursues to comprehend how the world can be shaped by media industries and practitioners (Purvis, T. 2006). The role of the media is to give the public all the relevant information and incidences that are occurring around the world as well as it is the responsibility of the media to inform, educate and entertain the people of the world. In the media, the social, political, cultural and personal dimensions of life, intervene and are therefore central to the interpretation of how local and international societies function in the twenty-first century (Purvis, T. 2006).
The rise of the media and mass communication in the early twentieth century, focuses on the power of the media to impact individuals and society, which is by what became known as ‘mass society theory’, which implies that the mass media is any medium that is used to convey and transmit mass communication. The media is considered as the general condition of modernity that is undermining and weakening the traditional bonds, keeping society together and making individuals vulnerable to propoganda. This implies that early media theory has passed down the perception of the media, as a powerful and persuasive influence over individuals and society (Williams, K. 2001)
Furthermore, media analysts and theorists must work with audiences because all media takes the audience for granted and therefore it is essential to understand the audience as those groups who consume the media, make the media (Purvis, T. 2006). The purpose of the media is to inform and update people about current news as well as to tell them about the latest fashion trends and gossip. It is the media that keeps people updated and notified about what is proceeding around them. The role of the media has become a method of trading and marketing products, as media analysis is concerned with quantity and quality, suggesting that quantitative research of the media supports the aims of marketing, Public Relations as well as it evaluates the relation between the media and politics, human behaviour and society. Qualitative research is concerned with people’s...