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The Introduction Of The Internet In The 1990s

778 words - 4 pages

The introduction of the internet in the 1990s, comprising near-instant messaging solutions (email), instant messaging solutions (IM) and the World Wide Web, changed the nature of both commercial and social interactions. The invention of Web 2.0 (McAfee 2006) technology, which allows for two way method of communi-cation, interoperability and user generated contents (UGC), has enabled enterprises to create virtual communities and a collaborative environment to host web-based communities as a foundation for value creation. Social networking sites (SNS), like Facebook, Google+ and Twitter, are just few examples; such sites provide space both for better collaboration and for a large amount of ...view middle of the document...

Growth in usage of Web 2.0, especially in view of the social networking revolution and potential use of social network sites, by employees made many business think-ers consider using such technologies within the workplace to replace expensive, complex and inefficient email solutions. Research by consulting firm McKinsey showed that workers are spending 13 hours a week just on reading, writing and re-contextualisation of their emails (McKinsey Quarterly 2012).
Social media, and in general Web 2.0 technology, allows users to communicate more freely and they can send and receive messages in a more collaborative man-ner. Outside of the workplace, many users are replacing their email accounts with membership of social network sites like Facebook. Many Large enterprises are cre-ating in-house collaborative tools, for instance SNS, to harness the benefits of social networks within workplace (Leftheriotis & Giannakos 2014), Examples include IT-PLC “PLC-ESN”, GE “Colab”, IBM “Beehive” and HP “Watercooler” . Weinberg (2013) argues that organisational structure needs to be complemented by a collaborative community in response to market demands. Moreover, companies could save from $900bn to $1.3tn each year by using enterprise social technologies (McKinsey 2012),
The present research addresses the main questions around what is the best strategy for implementation of enterprise social network (ESN) (Leftheriotis & Giannakos year?) within the...

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