The purpose of the website is to make the company money and ensure that a large profit is made. It does this by selling items such as clothing, footwear and accessories. JD sports is not just an online business, it also operates as a high street shop as well. The website runs alongside the high-street shops to help makes sales. The reason it has a website is because this offers a worldwide option and means that anyone over the world can buy products form JD increasing the profit massively. Having a website also means that there are less overheads and staff then in one of the high street shops. The website has more than one purpose. Another purpose is to ensure that the customer keeps on using the website. This is called ‘retaining’ the customer. The website does meet these objectives successfully as the company is still running and is a very wealthy company so it is obviously making a good profit. JD sports is a very well known company around the world any many people buy products form JD time and time again so they are very successful in retaining their customers.
The JD sports website is structured so that it is quick and easy to find any item that is available. There is a search option in the top right hand of the screen and also a list of every brand that has items on the JD sports website. The website has not currently got a site map so I cannot fully understand the site structure.
JD sports offer a range of goods from men’s jackets to women’s footwear. JD specialises in clothing and footwear and they make clothing for men, women and juniors. Big brands such as Adidas, Nike and Fred Perry sell their goods to JD and then JD sell on the goods to the public. This is a good thing as all of the biggest brands are available on one website.
The product information provided is excellent on this website. For each product there is a detailed paragraph on what the product includes the design of the product and also what materials the product is made of and what percentages of each material. This is a great part of the website because if someone likes a certain product then they can get a detailed idea of what the product is like. There are also pictures showing the product from more than one angle.
The main transaction to make is to buy a product off the website and have it delivered. There is a ‘bag’ that you can add the products you want to buy to very easily and then at the end you can ‘checkout’. The products can then be paid for via credit/debit card. JD accepts a range of cards such as Visa and MasterCard. One other transaction used is the transaction of personal details. This includes details such as names and addresses. The reason this is needed is so JD can confirm that card holder matches the details given.
JD also ensures that the customer buying an item has to fill out details such as there name, address and credit/debit card details. If the customer wants to purchase this item then they will have to complete these details....