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The Journal Of Management Communication Research

798 words - 3 pages

Public relations is known as the management of communication between an organization and the public. Public relations is also a process that have different functions that are divided within the public relations communications department. Also, there are properties that should be followed when working within the public relations, which will be discussed. Public relations is essential to any public organization and must complete certain guidelines in order to be successful, for the organization to be successful.
Arthur W. Page vice president of AT&T in 1927 is credited for setting the properties for public relations. The properties are as follow; tell the truth, it is important that public relations be as honest as possible with the public, but also provide a positive image for the organization. Prove it with action, now the public wants to see what this organization does and now PR must deliver. Listen to the customers; if PR doesn’t listen to what the audience wants, they will lose their support. Anticipate public reaction, expect that not everything will have a positive reaction from the public and be prepared to handle the fallout. The whole company is impacted by public relations, if PR does their job the right way the company will prosper, and if PR fails, the company fails. Finally, keep a sense of humor & stay calm, not everything is going to go the way it is planned, don’t overreact to a situation. These properties are still important today as much as they were when they were created, so that public relations are successful when representing their organization.

Public relations are experts in communication and are expected to meet required functions. These functions include; gathering data, planning and scheduling, problem solving, evaluating, and developing an organizational mission. The most interesting of these functions would have to be problem solving, because anything can happen and if the problem is huge the solution is going to be just as complex to put together. Also, they need to come up with a solution that will make not only the public happy but the organization as well.
The Journal of Public Relations Research article “What Makes People Hot? Applying the Situational Theory of Problem Solving to Hot-Issue Publics” states ‘ Research has shown that hot-issue publics tend to pay...

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