The Lego Group Essay

1833 words - 8 pages

History of Lego
In 1932, Ole Kirk Kristiansen founded the LEGO Group. The name “LEGO” is inspired by two word “leg godt” which means “play well” in Danish.
Actually, since 1916, Ole Kirk Kristiansen has begun his business at his own carpentry workshop which manufactured furniture in Billund, Denmark. His workshop started producing small wooden toys in 1920s. In 1932, his son, Godtfred, started working in business with him at the age of 12. Godtfred worked hard and played an active role in his father’s company. He started creating models when he was 17 years old.
In 1947, the Lego Group bought a plastic injection molding machine and produced some plastic toys. Ole Kirk and Godtfred obtained samples of interlocking plastic bricks produced by the company Kiddicraft. Two years later, Lego began making similar bricks, then developed them, in order to make these brick be able to stick together, but not so tightly that they could not be pulled apart. These produce has been called “Lego Mursten”, or "Lego Bricks” since 1953.
Godtfred Kirk Christiansen was appointed Junior Vice President at the age of 30, when there was around 50 employees worked for the firm at that time. In 1954, Godtfred became the junior managing director of Lego, and he got the idea for a new play platform called “Lego System” including many sets, vehicles and supplementary elements.
In 1958, Lego developed and patented a design that improves the locking ability and versatility of the bricks. Ole Kirk Christiansen passed away that same year, and his son became head of the company.
In 1960, a warehouse fire destroyed almost wooden toys of Lego. Godtfred decided to lead the company to focus on manufacturing plastic toys and removed the wooden line. At that time, more than 450 people worked for the Lego Group.
The 1960s and 1970s years witnessed a dramatic grown of Lego. During this time, the companies continued developing their materials (CA, ABS plastic…), creating new product lines (train system, Duplo system…) and even building several Legoland Parks in some countries around the world. The companies opened branches in many nations.
However, the giant faced troubles at the end of the 20th century, the appearance of computer games made the business of the company become harder. The company nearly bankrupted in the beginning of 2000s.
In 2004, Kjeld, the grandchild of Lego’s founder, appointed Jorgen Vig Knudstorp to become the first CEO that is not belong to the Kristiansen family to run the company. After 2 years, under the management of Jorgen, the company returned profit and continued growing. Jorgen has been playing the role of CEO of the Lego Group until now. Today, Lego is a global company and has more than 9,000 employees around the world.

Strategic design
Strategic of grouping:

Figure 1: Functional structure of the Lego Group
Source: “The LEGO Group - A short presentation 2011”
As can be seen from the Figure 1, the structure of the Lego Group is hierarchical organization...

Find Another Essay On The Lego Group

Why Learning Computer Programing is a Worthwhile Skill

1100 words - 5 pages , computers, tablets and almost every piece of electrical hardware work. Even things like calculators or microwaves use it in some way. Writing code is a skill that allows anyone to create their own applications or games in the same way that a child can build a race car out of Lego. With programming, you can do anything to the limits of your imagination (and of course your skill level). I’m not saying that you can remake your favourite game

Robotics in Education Essay

1286 words - 5 pages older. This concept gives a need for a method to teach children, rather than adults, the skills to work as engineers. If children can have these skills and use them all through life, their abilities later in research should be much stronger than those of today. The Lego Company has recently developed a tool seemingly very useful to this situation. The Lego MINDSTORM robotics set is a collection of mechanical and electrical blocks capable of

omega diet

1105 words - 4 pages seating in classrooms, psychotherapy, LEGO play and imaginative play therapies. Each intervention was conducted on a small group of children with different levels of autism.One study that showed very positive results was conducted by Schilling and Schwartz (2004). Their research was on therapeutic balls as alternative seating in classrooms for children with autism. The study included four boys with autism from the ages of 3 years and 11 months to

Toys

863 words - 4 pages should do all you can to encourage them in this activity. Children who read every day are also good learners at school and make excellent academic progress. Tween toys can be fun and often follow their fantasy interest. For boys (especially), Minecraft has probably captured their imagination. If so, consider a Lego construction kit. These are small LEGO's that require thoughtful engagement in order to piece together the projects. Working

report to the finance director on markeing - sandwell college - essay

3833 words - 16 pages relevant method of qualitative research would be for Pizza Esame to organise a focus group, as it would enable most or all of Pizza Esame’s customers and potential customers to sit and discuss issues and topics regarding Pizza Esame, such as different ways to market their pizza business. They are also useful for obtaining detailed information about the group’s opinions and perceptions which will help give an insight to Pizza Esame on how they’re

Discovering Hildegard Peplau

1789 words - 8 pages ). Peplau's theory and the healthcare encounters of survivors of sexual violence. Journal of the American Psychiatric Nurses Association. 14(2),136–143. doi: 10.1177/1078390308315613 Forchuk, C. (2007). Hildegard Peplau Nursing theorist homepage. Retrieved from http:// publish.uwo.ca/~cforchuk/peplau/abotjrn.html Lego, S. (1998). The application of Peplau's theory to group psychotherapy. Journal Of Psychiatric & Mental Health Nursing, 5(3

Study: Is There a Difference Between Normally Developed Children and Children Diagnosed with Autism?

1243 words - 5 pages spatial working memory and attention tracking than normally developed children. Ditcher et al. (2010) used the Dimensional Change Card Sort Task (DCCS) to test set-shifting in children with ASD; they found that ASD group performance was slower and less accurate than normally developed children. These results support the Executive Function (EF) theory which states that having a deficit in executive function will show an impairment in activities

Warner Bros

2067 words - 9 pages , Tweety and Granny, Daffy’s Rhapsody with Daffy Duck and Elmer Fudd and an untitled Wile E. Coyote and Road Runner. On January 2013, Jeff Robinov formed the Warner Animation Group and its purpose is for developing theatrical animated films. The group includes John Requa, Glenn Ficarra, Nicholas Stoller, Phil Lord, Chris Miller and Jared Stern. On February 7 of 2014, Warner Animation Group released their first film The Lego Movie. The film was

The Effects of Media Violence on Children

3344 words - 13 pages apart from said media.             One may, however, make the argument that one's peer group could learn from violent media as a whole. Online video games are quickly becoming the most prevalent social entertainment tool between high school and college students. Services such as Xbox Live and Playstation Network allow users to play video games together with incredible ease; all one needs is a broadband internet connection and, in Xbox Live's case

"Diversification is fundamentally a negative strategy.. Diversifiers are always running away from something." M.L. Kastens - Discuss

2427 words - 10 pages implications with examples from Virgin Empire, British American Tobacco, Philip Morris and Lego, Thirdly, theorist views on diversification and why it is deemed as a poor strategy and concludes with that the success or failure of diversification depends on the prior performance of the company.Companies usually decide within the course of their business which products or services they offer in which market (Macmillan et al 2000).Different matrixes

Violent Video Games: The Negative Effects

959 words - 4 pages one of many tragedies that have taken place due to the influence of video games. Violent video games should not be played by children and teens because they gain early exposure to extreme violence, mature themes, and explicit language. In almost all video games, there are weapons of some sort. Even Lego brand video games feature weapons and a large amount of killing. Many children and teens accept this violence because their characters

Similar Essays

Flat Art Exhibition: Lost But Not Forgotten

1192 words - 5 pages art, as it propels itself to poke fun at lego and its ill-wise choice and formidable growth. The artist did succeed on connecting the audience to this idea in its context. Furthermore, as an ending though; this art piece was very original in the aspect of what the artist was trying to convey along with their attempt to join the group of objective artists. After having the chance to observe the painting by Ben Weiss I have came to the conclusion that is was an absolute delight along with it gives you the chance to see a new way to express your opinions, thank you Ben Weiss.

Certification Standards At Lego Company Essay

1464 words - 6 pages great demands from the new directive. The LEGO group has always had the highest safety measurements for years and even fulfilled international safety standards.the cluster has chosen to refine and expand their approach. In the words of Jørgen Vig Knudstorp, chief operating officer of the LEGO group,“Product safety is our high priority, and that we have invariably been committed to providing merchandise that live up to the strictest necessities

Persuasion In The Architectural Toy Lego's Bionicle Advertisement

1704 words - 7 pages effectiveness of Bionicle ad in persuading its audiences. The ineffectiveness will then be accounted for by the Elaboration Likelihood Model, and in the last part of the paper, two empirical studies will be use to support the arguments on effective and ineffective persuasion.Source Characteristic: Credibility for ExpertiseThe Bionicle is a line of toys manufactured by the Lego Group. The toys are made up of constructible parts that are based from

Management Concepts Essay

937 words - 4 pages During the Lego group exercise, we applied our managerial knowledge that we learned throughout the course to perform the Lego tasks. However there are several weaknesses I found afterward, which cause the failure in our group performance. First let’s examine our team structure and characteristics. Team size is very important aspect for forming a effective team. Generally, the ideal team size would be seven people. A team with too many members