This website uses cookies to ensure you have the best experience. Learn more

The Limited Inc. Diagnostic Strategic Essay

1118 words - 4 pages

Case Study : The Limited Inc

Limited Brands Overview

Founded in 1963 by Leslie H. Wexner, Limited Brands, Inc. is a specialty retail business in the U.S.

Headquartered in Columbus, Ohio

Sells women's intimate apparel, personal care and beauty products, and women's and men's apparel

3 segments:

Victoria's Secret (women's intimate and other apparel, beauty products, and accessories through retail stores, catalogue, and e-commerce)

Bath & Body Works (personal, care, beauty, and home fragrance products)


Express stores, which offer women's and men's apparel, sportswear, and accessories

Limited stores, a mall-based specialty store retailer of sportswear for women

Key facts (1990)

Sector: Services

Industry: Apparel Stores

Full Time Employees: 18,000 (1989)

3,911 Stores (1990)

Net sales 1991 $8.934M

Operating income $963M


1963 The Limited opens its first store in Kingsdale Mall in Columbus, Ohio

1969 The Limited's first public stock offering is issued over-the-counter. 47,600 shares are offered at $7.25 per share

1982 Victoria's Secret store and catalogue are purchased for $1 million.

1985 One Henri Bendel store is acquired for $10M

1988 25 Abercrombie & Fitch stores and one catalogue are acquired for $46 million

1990 Bath & Body Works opens first store in Boston.

Goals & Objectives

Aggressively sort our portfolio and financially restructure our business through spins, splits, sell-offs, and store closings

With obtained cash from above actions, continue building our brand recognition

Our principle goal - increase shareholders value through a family of the world's best fashion brands

Vision Statement

Build a "family of the world's best fashion brands" (Book, 2004)

To build a Company of powerful and differentiated retail brands that maintain and strengthen our position

What are the four company values?

Doing What is Right
for associates, customers and investors

Being Inclusive
in our thoughts and behaviors

Working for the Greater Good
of the enterprise and the communities in which we operate

Pursuing Excellence
in all we do

External Opportunities and Threats


Current 31M of people ages 12-19 is expected to increase to a record 34M by 2010

Teens ages 12-19 spent approx. $200B in 2002 with 1/3 of this spending in fashion

Female baby boomers needs are not fully satisfied by retailers and manufacturers of women's apparel

General e-commerce sales were up 25% in...

Find Another Essay On THE LIMITED INC. diagnostic strategic

Change Management: Focusing on the Whole Business Process

2628 words - 11 pages costing (Hayes, 2010). Therefore, change management focuses on whole business process and leadership directs the company toward its vision. 2. Significance of leadership and change management The Auto Company is the global leader in manufacturing and distributing the automatic diagnostic solutions to the automobile companies. It was famous for diagnostic solution and target market is limited to particular market segment. In the last two-three years

Dermatophyte fungi: Infections, Diagnosis and Treatment

967 words - 4 pages , obtaining infected hair shafts or hair follicles, scraping from infected nails are the primary procedures for preparing valuable samples to have a successful observation to confirm the presence or absence of dermatophyte fungi. According to previous studies, sensitivity and the specificity of direct KOH microscopy are ~65% and >45% (1, 2, 8, 17, 66, 67). Wood’s lamp test Wood’s lamp tool is a limited diagnostic method which can be used for detecting

Agora Cyber Charter School Benchmarks of Academic Performance

2044 words - 9 pages the needs of the individual student. Works Cited (2011). Performance series diagnostic assessment . (202-568-028 ed.) [Brochure]. Scantron. Retrieved from (2012). Department strategic plan - middle school (6-8). Agora Cyber Charter School. (2013). Aimsweb. (5349 01/13 F01901BR ed.). Pearson Inc. Retrieved from Pssa preparation. (2013). Retrieved from

Marketing Mix

2333 words - 9 pages development strengths (Possis, Inc)." Product Introduction and Development Update Possis Medical recently announced that it has secured exclusive U.S. distribution rights to the Safe Seal (TM) Homeostasis Patch, a topical wound dressing that decreases the time needed to control bleeding from the puncture made into a blood vessel to perform an endovascular procedure. The Safe Seal Patch specifically targets the more than 7 million diagnostic and

Discussion 1

606 words - 3 pages , economic status, social class, and so forth (Laureate Education, Inc., 2007). The Diagnostic and Statistical Manual of Mental Disorders (DSM) provides information and symptoms about 16 diagnostic conditions considered by professionals to constitute abnormal behavior (Ferguson, 2007). According to the American Psychiatric Association, each of these 16 disorders are characterized by a clinically weighty psychological or behavioral pattern exhibited

Administrative Services, Inc

1778 words - 7 pages defined as "the process of establishing objectives and courses of action, prior to taking action" (Magretta, J., 1998). The Strategic Plan chart located in Appendix A See Diagram helps give ASI direction as well as let us plan courses of action based on our limited resources. Below is our adjusted plan for the allocation of time, money, people, and capital.Time is going to be our biggest downfall due to the fact the current members of ASI are

Mission,Vision and Values

1018 words - 4 pages this strategic management analysis, the client service department of TradeStation Securities Inc. was lacking a vision. The department was operating with an indirect vision in mind due to the lack of leadership that was present in the department. Approximately six months ago, a new Vice President was brought in to make the changes necessary to bring the level of service provided to clients to the same or even better level then the company's

Radiology and Healthcare

1535 words - 6 pages movement of the industry. There are multiple uses of Radiology. There are many forms of X-ray available. Radiology is a modern specialty. It is modern in that it crosses geographical boundaries (“Guide”). Radiology is used all over the world and is not limited to just North America. Radiologic Technology is dedicated to conserving life and health (“Radiologic Technologist”). It conserves it by eliminating so many surgeries where many of deaths

Merger and Acquisition: Proposed takeover by Primary Health Care of Symbion Health

3455 words - 14 pages Symbion's MINFOS system would also prove to be effectively implemented into numerous Primary pharmacies. An effective point of sale system would enable potential decreases in operating and outsourcing costs, thereby creating a competitive advantage in product pricing strategies.Primary's ability to exploit the benefits of economies of scale, expanded product packages, and a strong referral base for diagnostic service demands will determine the success

Diagnostic Medical Sonography: A Sound Wave Away from Diagnosis

2400 words - 10 pages Diagnostic medical sonography is a profession where sonographers direct high-frequency sound waves into a patient’s body through the use of specific equipment to diagnose or monitor a patient’s medical condition. As described by the Bureau of Labor Statistics, this examination is referred to as an ultrasound, sonogram, or echocardiogram. The high-frequency sound waves emitted from the handheld device, called a transducer, bounce back creating

Particular skills and abilities needed to develop in a department that specializes in strategic technology alliances

1190 words - 5 pages Rationale for strategic alliancesFaced with increasing competition and limited resources, companies are using strategic partnerships to cooperatively bring products to market. While partnerships focus the complementary strengths of two firms on the market, they can be complex arrangements to manage. Today, rather than one firm doing everything itself, large and small firms are combining their resources in strategic partnerships and focusing

Similar Essays

Analysis Of The Limited, Inc

4956 words - 20 pages Analysis of The Limited, Inc. History The Limited, Inc. was founded by Leslie H. Wexner on August 10, 1963, beginning with one store located in Columbus, Ohio. During its first year in operation, this store achieved sales of $157,000. His strategy was to provide a "limited" assortment of quality, fashionable sportswear at medium prices. The "limited" concept worked well and by the late 1970s, Wexner began a twofold strategy of market

Strategic Analysis Of The Firm, Nike Inc

5893 words - 24 pages Strategic Analysis of Nike, Inc.Submitted to: Fuad May 15, 2007Submitted by: Nargiz Akbarova Gunel Rafiyeva Nadi GhulamTABLE OF CONTENTSIntroductionIndustry analysisFirm Analysis a) History and Background b) SWOT AnalysisCompetition AnalysisMarket PositionResources and CapabilitiesCurrent StrategyConclusionReferencesIntroductionNike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our

Qvc Inc Analysis Of The Company. Strategic Business Plan

2028 words - 8 pages QVCEXECUTIVE SUMMARY:Since the company was founded in 1986 QVC Inc. has relied on strategy and innovation to secure a commanding role in the service retail industry. Over the years QVC has forged a solid reputation as being both a model of efficiency and profitability throughout the business world (Biesada 01). The challenge that the company faces is determining a way to remain competitive in a changing economic climate. The business model must

Red Bull Inc And The Country Risk/Strategic Planning For Argentina

3652 words - 15 pages Argentina's repatriation policy and is committed to growing their international business in the country. Furthermore, the percentage of profits anticipated to flow from Argentina is only expected to be approximately 1-2% of their total international profits and therefore Red Bull can afford to manage this risk.Competitive Risk AssessmentThere are limited energy drink companies in Argentina. Aside from Red Bull, a regional favorite is X4, an energy