This website uses cookies to ensure you have the best experience. Learn more

The Major Marketing Strategies Essay

3214 words - 13 pages

The Major Marketing Strategies

Most of the major marketing strategies can be classified into one of
the following four categories:

* Product
* Place
* Price
* Promotion

These four categories are known as the marketing mix or the four P’s
of marketing. These are variables that the marketing managers have to
control in order to satisfy their customers. Below is a diagram of how
the marketing mix comprises.

Product: looks at the physical product or service offered to the
consumer, it also refers to the service or the conveniences that are
part of the offering.

Product decisions include aspects such as: function appearance,
packaging, service, warranty and any other elements related with the

Price: Pricing decisions should take into account profit margins and
the probable pricing response of competitors.

Pricing does not only take into account the list price but also looks
at: discount, financing and other options such as leasing.

Place: The place or placement serves as the channels of distribution
for getting the product to the consumer.

Distribution takes into account: Availability, types of outlets and
market coverage and the location of the business.

Promotion: These decisions are those related to communicating and
selling the product to the consumer. Promotions need to take into
account the value of the customer as promotions can become quite
expensive and therefore you need to consider whether your customers
are really worth the cost of acquiring them.

Promotion decisions include: advertising, public relations, media
types, publicity and image.

The following table summarises the marketing mix decisions

In regards to Hayes pool the marketing mix had been used to create
their marketing strategy by looking at the four P’s and linking them
to the consumer. Hayes pool would be looking to use a market
penetration scheme as their main target consumers would be those
people interested in using the swimming facility. In this case Hayes
pool knows that the demand is likely to be elastic because of the fact
that so many leisure centres and gym facilities are constantly

The product of Hayes pool is mainly the swimming complex that they
have and as a subsidiary business they have involved a gym facility.

The product side of the marketing mix has not been used very
effectively; the appearance is very poor as the building seems quite
old and has not much design ergonomics or aesthetics towards it. The
brand can be related to in terms of ‘Hayes Pool,’ although Hayes pool
is well known around the Hayes radius it does not appear with the big
names such as: ‘fitness first,’ ‘Gold’s gym,’ and other big names. I
believe the only positive side to the ‘Product’ is that the
service/support as the staff is very friendly and there is always
someone to help. There is also a gym facility which does not cost much
and upstairs there is a seating area which incorporates a cafeteria

The ‘price’ is quite low the standard rates of using the...

Find Another Essay On The Major Marketing Strategies

Tracing The Dark Knight 's Marketing,Promotional, and Distribution Strategies

2640 words - 11 pages unparalleled promotion techniques the movie launched itself into movie making history. Although, the Dark Knight utilized uncountable strategies in promoting itself, its most original and unique strategies that contributed to its success were the use of viral marketing, theatrical screenings, and the IMAX medium.The Dark Knight used numerous marketing strategies to promote its release. One specific example is how the promotions team sponsored the

CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing

1344 words - 5 pages Just because Internet access is available in almost all parts of the world, it doesn't mean that your organisation's Web site will reach all potential international customers. Just like any market or community, each country needs to be targeted strategically. For an organisation to go global on the Internet really means going local in each geographic area because people respond to marketing messages through their own cultures. Marketers need to

Pharmsim Simulation Paper. This paper shows, how to implement the marketing strategies in Pharmsim simulation

2401 words - 10 pages striving to produce cutting edge remedies for the common cold and allergy symptoms, while maintaining the highest market share, with opportunities and beneficial work with a satisfying yield of return.II. Marketing ObjectivesThe objective of the All-star marketing plan in the upcoming 12 months is to:Invest in adding products such as Alright.Increase Sales Force from 174 to over 200.Maintain promotional allowance since Brand Awareness is high

Case Study: Swatch And The Global Watch Industry International Business, Repositioning Strategies, Marketing, Management Issues, And Recommendations For Growth

1734 words - 7 pages similar demise in the early 1990's and successfully repositioned itself and became a major profit driver for the group. It achieved this by carefully selecting its marketing programs and drastically trimming its product line from 2,500 to 130. This strategy needs to be applied to Swatch, which focuses on the basic and middle-priced market. This is supported by the fact that the number of resellers dropped from 3,000 in the early 1990's to 1,200 in

Members of an enterprise's marketing channel can be eliminated or substituted as a different channel strategies are implemented, yet the five generic functions performed by channel members remain

2044 words - 8 pages A Marketing Channel can be defined as a "set of organizations involved in the process of making a product available for use or consumption by the end user" (McColl - Kennedy, Kiel, Lusch, 1994). The marketing channel overcomes the major time, place and possession gaps that separate goods and services from those who would use them. Most producers use intermediaries, in order to provide their target markets, products and/or services they need

Part A Compare and contrast standardization with customization of international marketing strategies. Part B Is one approach better than the other?

1570 words - 6 pages main discrimination between the two approaches is, standardization may not require new investment and allows a firm to achieve manufacturing, distribution, and promotional efficiencies and to maintain simpler and more streamlined operations. Customization allows a firm to gain specific advantages within given markets that might not otherwise be able to achieve.Part BIs one approach better than the other?To compare both marketing strategies of

Social media has been an important part of many firms’ marketing strategies in the past five years, but critics say it has yet to provide any mean

1883 words - 8 pages achieve customers’ satisfaction. Therefore, based on Lay’s new flavour campaign, it can be induced that the main important functionalities of social media are increasing customer engagement, sharing ideas, building groups, creating or reinforcing brand relationships and enhancing brand awareness. Measuring the ROI in social media To avoid any uncertainties, usually managers demand for evidence of potential ROI before allocating budgets to marketing

The Apple Corporation's Clever Marketing Strategies

1490 words - 6 pages “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today. It all started in the garage of a twenty

Modifying Marketing Strategy for Different World Markets: How do Multinational Companies Approach this?

1241 words - 5 pages focus on a specific international company's global marketing strategy.Importance of international marketing strategy.Over the years, many definitions of 'marketing strategy' have been made and developed, a typical definition was made by Quinn (cited in John, Letto-Gillies, Cox and Grimwade, 1997) who describes marketing strategy as:... the pattern or plan that integrates an organisation's major goals, policies and action sequences into a cohesive

Can relationship marketing be applied to all service businesses?

2481 words - 10 pages 1996; Payne 1994). The second perspective is the presumption that relationship marketing forms a part of target marketing. The argument between transactional and relationship marketing is whether relationship marketing is the sole answer for marketing firms. Relationship marketing is definitely more suited to current marketing strategies, however it is not the only strategy. The shift from the marketing mix and the 4 P's may not be a direct

The nature and role of markets and marketing. study notes

1110 words - 4 pages of maximising sales or profit, it must develop and implement an effective marketing plan. - businesses today put a strong emphasis on customer-oriented marketing. The business needs to see itself as a customer-satisfying process rather than a productional process-to achieve a goal of profit the market plan should be the focus of all short term planning for three reasons:1.the marketing plan oulines the strategies to be used to bring the buyer and

Similar Essays

4 Major Characteristics Of Services And The Marketing Strategies Available For The Service Organization

2185 words - 9 pages Qns: Discuss the 4 major characteristics of services and the marketing strategies available for the service organization.Qns: What are the primary differences between product and services? Give examples that highlight these differences between product and services. Give examples that highlight these differences and provide examples of hybrid offer.Qns. Using a service example of your choice, explain how the service company can deal with

Strategies In The Sports Marketing Industry

1320 words - 6 pages will see commercials promoting these teams. The world of sports marketing plays a major role in the U.S. Economy. When trying to gain revenue, sports marketers will use strategies such as specific athlete endorsement and the advancement of technology to maximize profits. Everyone that has a favorite sports team has that one player who’s jersey they own, autograph they have or have even met them on the sidelines at a game. One of the biggest money

The Management And Marketing Strategies Of Cosco

3378 words - 14 pages the management and marketing strategies of COSCO which made it an international giant, and its logo is widely recognized around the world. At the beginning we briefly state the past and present of COSCO. Then, on section 2 the management strategies are analyzed. On section 3 the marketing strategies are discussed through examples found on COSCO's website. The conclusion highlights briefly the most important strategies.LIST OF CONTENTS1.COSCO

Proposed Strategies For Marketing The Program

964 words - 4 pages have ensured the success of the intervention program by keeping all financial costs for the priority populace as well as the faculty staff to a minimum. Place The program will be installed directly into a specific school that is seen to have most need for intervention based on a geographical assessment. Major cities such as Los Angeles, Miami, and New York have higher regards and expectations of outer beauty are likely to be assessed first. The