The Marketing Environment: Chrysler Corporation Essay

746 words - 3 pages

The DaimlerChrysler Corporation is a diverse international business that has many subsidiaries all around the world. Since the merger of Daimler-Benz and Chrysler Corporation in mid-November 1998 DaimlerChrysler has had many interesting things happening within their ranks. Between January 20, 1999 and March 5, 2001 DC has been sued by its number 1 shareholder, projected losses in the million to billion dollar areas, made joint ventures with its competitors, become the fourth largest provider of financial services, restructured some of its brands, closed American plants, sold off some of its divisions, and has expanded operations and modernizations in many of its Canadian and American factories.Competitive ForcesNow that the DaimlerChrysler conglomerate has been undone and a private equity firm is set to take over operation of Chrysler, current and would-be owners of new Chrysler products are wondering what it will mean for them. In the short term, the answer is likely to be, "Business as usual." Corporations as large as Chrysler do not change direction quickly and it will take time to see what sort of management changes Cerberus Capital Management LP, which paid $7.4 billion for an 80 percent stake in Chrysler, will make. Looking long term, though, there are some questions that may be on buyers' minds. For example, many of the latest Chrysler vehicles contain parts sourced from Mercedes-Benz. Will the DaimlerChrysler divorce mean those replacement parts could become scarce or more expensive? That's not likely to happen. Manufacturers and their suppliers continue to keep a stock of replacement parts generally for at least 10 years, and because most Chrysler vehicles are built in large numbers, secondary suppliers would likely find it profitable to fill any parts void.Economic ForcesIt is surely good, after a lively economic boom, to have a shake-out so that the best firms survive and thrive, and not to support weaker companies whatever the economic forces against them. That is how the United States has ended up with companies like General Motors and Chrysler. All the same badly run companies with excessive debt levels have to be allowed to fail in order for the fittest to survive. These are the companies that will deliver future economic growth through higher levels of productivity and not by holding out a hand for government cash.Chrysler also has less to worry about in the global economic slump as it can rely on...

Find Another Essay On The Marketing Environment: Chrysler Corporation

"What particular factors within the marketing environment would you take into account in producing a marketing plan for MACLEANS (TOOTHPASTE)"

2114 words - 8 pages IndroductionThe purpose of this paper is to discuss the elements of macroenvironment and microenvironment with respect to their implications on marketing plans. In order to be able to do this we shall first look at a definition of the marketing environment and the marketing plan before analysing those forces within the marketing environment which seem to be relevant for Macleans' marketing plan. Examples from industry will be given to support

What do you understand by the term marketing environment? Describe how a company may control and/or adapt to its marketing environment so as to develop an efficient strategy. Give suitable examples.

1070 words - 4 pages No organisation operates in a vacuum. All businesses are surrounded by laws, pressure groups, customers and competitors. These are part of the marketing environment that the organisation works within. Dealing with this environment is a major part of the marketer's work since marketing is an interface between the organisation and the outside world, meaning that the marketing policy of any firm should be viewed as operating within a rapidly

Explaining the role of 'suppliers' in an organization's microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks.

1003 words - 4 pages Written SummaryQuestion: Explaining the role of 'suppliers' in an organization's microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks.Definition of suppliers: Firms and individuals that provide the resources needed by the company to produce its goods and services (lecture 3, p10). This includes materials and parts, capital items, supplies and service. (Diagram 1.4)The Role of suppliersSuppliers

Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of Marketing Research

1084 words - 4 pages Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of Marketing Research.Desirably, marketing research can be classified or defined as the collection of any facts relevant to a marketing decision. But to be more specific and accurate to the definition, It can be defined that Marketing research is, "The systematic collection, analysis and interpretation

Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of marketing research.

1335 words - 5 pages Nowadays business environment has caused various kinds of changes that lead management decision makers to reorganize their marketing research analysis and restructure their marketing research process. Marketing research has been played an important role in all the organization to guide the organization to the way of success. Marketing department in a company is not only responsible in doing the marketing mix which includes price, place

Compaq Corporation, The intention of this project is to demonstrate the function of production planning in a non- artificial environment

2078 words - 8 pages The intention of this project is to demonstrate the function of production planning in a non - artificial environment. Through this simulation we are able to forecast, with a degree of certainty the monthly requirements for end products, subassemblies, parts and raw materials. We are supplied with information that we are to base our decisions on. The manufacturer depicted in this simulation was actually a General Electric facility that produced

The Marketing Environment: Delivering services in telecommunication segments which are switching, transmissions, mobile, access, PABX, Datacom.

2156 words - 9 pages looking not to acquire new customers, but to increase the level of revenue generated by each customer, and to increase their proportion of higher value pay-monthly customers.This report looks at the recent changes in telecommunication market, analysis the environment and competitors, and then gives recommendations to the company.Executive SummaryThe explosive growth of mobile business was mainly due to pre-pay sector. It made the number of mobile

Daimler-Chrysler Case

607 words - 2 pages Daimler-Chrysler CaseBackgroundIn 1998, German Daimler-Benz and American Chrysler Corporation merged into what was referred to (by Business Week) as "a marriage made in automotive heaven... (that) is set to transform the way the auto industry operates worldwide.". The two companies announced it as a "merger of equals".This fusion of two of the world's most profitable auto manufacturers was the largest industrial merger in history. The new


837 words - 4 pages    The Chrysler corporation was founded by Walter Chrysler in 1925. Chrysler is one of the Big Three American automobile manufactures. The Big Three is when used in relation to the America automotive industry, most generally refers to the three major US automotive companies: General Motors, Chrysler,and Ford. The team are also sometimes used in relation to the Three major automakers of other countries. Chrysler greatly expanded in 1928, when it

Daimler-Chrysler: Merger of Equals or Global Fender Bender?

1111 words - 4 pages national cultures, into the new corporation. The national culture of a company is an integral part of a company's overall corporate culture.The corporate culture clash prevented Daimler-Chrysler from achieving the promised synergies. Cultural differences created great tension; 1. The Germans wanted to put unpopular issues on the table from the beginning; thereby expediting the integration of the two companies. The Americans wanted to ease into

How Chrysler handled the 2007 recession in regard to their international strategies

1139 words - 5 pages base. As Bob Nardelli said, it brought Chrysler strategic advantages, including enter into the dealers’ network outside North America and saved cost in designing, engineering, manufacturing, purchasing, marketing and sales. And there is also a kind of view that the purpose of investment is earning. Thus, the shareholders will strongly promote the company pass through its lowest point and sell at the higher benefit. As for the aspect of technology

Similar Essays

Lee Iacocca And His Work For The Chrysler Corporation

993 words - 4 pages production of one vehicle the 'Pinto'. After Ford was able to settle law suits over the compact car for explosive reasons, (the Pinto was noted for exploding from rear end collisions), they recalled over a million and a half Pintos. This was June of 1978, one month before Lee was fired.In 1979 Lee Iacocca was employed with the Chrsler Corporation. Within his first few month there he had seen Chrysler cancel production of over sixty thousand cars

Discuss The Marketing Environment Essay

1581 words - 6 pages The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization's ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a

The Uk Marketing Environment For The I Phone

2971 words - 12 pages The UK Marketing Environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the

The Impact Of The Marketing Environment

9591 words - 38 pages ???????????????? Task 3 : Conclusion 11 ???????????????? Task 4 : Competitive Analysis 12 ???????????????? Task 4 : Conclusion THE MARKETING ENVIRONMENT ASSIGNMENT TASK ONE - CHAPTERS 1-6 CHAPTER 1 Task 1 - Introduction Fashion Trak is part of the TNS global market research company and is based in London. TNS is a public limited company, which means that capital can be raised from a number of sources such as employees via shares. The division began in 1995