This website uses cookies to ensure you have the best experience. Learn more

The Marketing Mix Of Exhibition And Shopping Center

684 words - 3 pages

Kano’s model divided the quality of products into three parts.
1. Dissatisfies, this characteristics of quality that customers expect which they can either inform or not inform. However, if this characteristic is missing, customers will become dissatisfied immediately. For example, the quality of the product, wallet should have nice seam with no defect on the leather or TV should have correct manual and all buttons are able to use. All these things are very important to customers. By the way, the operator can check their customers’ complaint through the customer service center or dealers because if the products cannot meet customers’ need, they will complaint immediately.
2. Satisfies, ...view middle of the document...

However, in the future the competitors may develop products that will make these special features become customer standard expectation immediately such as nowadays mobile phone that taking photo and play music become standard feature or standard expectation.
Kano’s model that can divided into three parts which are Dissatisfies, which is a part of product that must not missing, Satisfies, which is a part that need to develop more and more to impress customers, and Delighter, a part that will surprise customers which the designers and developers have to work on to create the outstanding features of the products towards customers which will of course can increase sales and customers.
Kano’s model analysis process is divided into three stages. The first stage is to identifying customer needs by start from voice of customer. In general, customers need could be known by word spoken directly to show what they need. Normally, these customers’ needs would be no order in concepts arrangement or the choice of vocabulary, then the information quite mix and not organize. Sometime the information also...

Find Another Essay On The Marketing Mix of Exhibition and Shopping Center

Sponsorship and the Marketing Mix Throughout Vodafone

2102 words - 8 pages Sponsorship and the Marketing Mix Throughout Vodafone Throughout the course of my investigation, I am going to look at how Vodafone uses the marketing mix and how this is beneficial to them as a company. Also how they get their message of the company across to the public. I intend to use both primary and secondary research throughout my investigation as it will be helpful in gathering my information. I aim to

Marketing Mix - 4Ps of Marketing Mix

1237 words - 5 pages Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different

Marketing Mix of Sainsbury's

3714 words - 15 pages given away over ?8 million worth of free school equipment. This year, the scheme is running from 30 January to 24 April 2002.A.4 PlaceDistribution is about one of the 4"ps?of the marketing mix ?place. A business must get the product to the right place, at the right time. As we already know, the mission of Sainsbury's is to be the customer's first choice for food shopping by providing high-quality products, value for money, excellent service and

Elements of Marketing Mix

1464 words - 6 pages Elements of Marketing Mix "A typical marketing mix includes a product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customer's place" (Perreault & McCarthy, 2004, pg. 36). A company will use the marketing mix in order to control variables in marketing to satisfy a target group. This paper will describe the four elements of the marketing mix; product, place, price, and promotion

The Great Exhibition of 1851

1626 words - 7 pages This essay will discuss how The Great Exhibition of 1851 symbolised a moment of profound change in Victorian Britain. It will look at how British industry helped toward the success of the Exhibition, in form of the Railway and how in turn the Exhibition would also helped improve British industrialization. It will also examine the effect it would have on uniting the British public after the unsettled period of the 1840's and the emergence of the

The Marketing Mix

911 words - 4 pages Marketing and the management of marketing focus on the planning and strategies used by marketers in today?s business world. Marketing strategies focus on the target audience and are directly related to what we call the Marketing Mix. The purpose of this paper is to define and describe what the elements of the marketing mix are. We will also examine what the impacts of marketing mix are on a selected organization.Marketing mix has been defined as

The Marketing Mix

2239 words - 9 pages A war has been emerging in the business world and no organizations are looking to back down. Every company is gathering its tools and its top employees, planning intricate strategies and a marketing mix that will prove successful in battle…the battle for the consumer. Many have heard the term but have no idea of its meaning. The marketing mix is probably the most famous marketing term and includes four variables, or ingredients (product

The Marketing Mix

1523 words - 6 pages The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the

The Marketing Mix

1379 words - 6 pages The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision

The Marketing Mix - 2211 words

2211 words - 9 pages market.The next step would be to make decisions based upon the controllable variables of the marketing mix that is comprised of the four Ps. The four Ps include Product development, Promotional campaign development, Place of distribution, and the Pricing decisions. The four Ps are the parameters that the marketing manager can control. The goal is to make decisions that center the four Ps on the customers in the target market in order to create perceived

The Marketing Mix - 673 words

673 words - 3 pages customers. Together they are called the marketing mix; in detail they are viewed as: product, price, place, and promotion. The marketing mix should be viewed as an integrated and coordinated package of benefits that reflect the characteristics of customers and various targeted publics and satisfy their needs, wants, and expectations (the economist). Note that the elements of the marketing mix should be integrated because each element of the mix

Similar Essays

Principles Of Logistics And Marketing: The Marketing Mix

1345 words - 5 pages Discuss why Place, or Distribution, can become the element of the marketing mix that causes the biggest headache to the manufacturer.A Marketing Channel is a channel of distribution, or group of interrelated intermediaries which direct products to consumers Dibb & Simkin 1994A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to

The Impact Of Marketing Mix Essay

774 words - 3 pages company. Good customer relationship marketing is one of the efforts of marketers emphasise on creating and maintaining long-term relationship with the customers. It is true that satisfied customer will remain loyal and talk favourably about the company and products. However, good customer relationship marketing alone is not enough to differentiate a company from all the other competitors. It is also not enough to create customer satisfaction

The Elements Of The Marketing Mix

1339 words - 5 pages This paper will cover the elements of the marketing mix with an organization which I haveselected that I have been familiar with. The company that I have selected will be UnitedParcel Service. I will breakdown and describe the marketing mix and discuss in detail theproduct, place, price and promotion parts of this mix.Let us first start with what a marketing mix is defined as. A marketing mix is known asone of the most used phrases in the

The Four P's Of The Marketing Mix

1554 words - 7 pages Marketing MixDetermining the proper marketing tactics for a product or service is a process that requires many steps to accomplish successfully. There must be an appropriate 'mix' of ingredients to meet the objective. The four main elements are product, place, promotion, and price. Different businesses and industries require a different mix, depending on the objective for the company. Each product, item or service needs to have the appropriate