The Marketing Principles Of Fruit Winder

1232 words - 5 pages

The Marketing Principles of Fruit Winder

There are 5 main principles of marketing. They are

* Understanding customer needs.

* Co-ordinating functions to achieve marketing aims.

* Adopting a marketing approach.

* Effective customer communications.

* Constraints.

UNDERSTANDING CUSTOMER NEEDS – Kellogg’s need to identify and
understand the needs of both their existing customers, as well as any
new potential customers. They will need to adapt their marketing
approach to meet the need of these customers. If companies continually
review all aspects of their products, making sure they still meet the
requirements of the customers using the 4 P's, it will help to
increase the number of repeat purchases/orders. Repeat purchases and
orders go towards showing how successful the product is, and how
successfully it is meeting the expectations of the customers.

Based on this principle, we would carry out market research before
choosing the marketing strategy we would use. We would then use the
results from the market research to identify and understand the ways
in which I could improve the product in order for it to meet customer
expectations.

CO-ORDINATING FUNCTIONS TO ACHIEVE MARKETING AIMS – Kellogg’s will
need to make sure all the different functions within the organisation
work fine together, to help them achieve their marketing aims. Sole
traders will have to do the marketing for their products themselves,
along with all the other functions of the business, for example
finance production, purchasing etc.

Larger organisations will most likely have their own separate
marketing department that will take the whole workload for marketing.
No matter how a marketing department is organised, it must be well
co-ordinated and managed, so that people know what is going on and who
is doing what. There must also be well-defined lines of communication
with other departments throughout the company.

As Kellogg’s is a large organisation, they have a separate marketing
department. It will co-ordinate activities with the other departments
of the business so that each marketing task will be met. For example,
the marketing department will have to work with the Finance function
to organise the funds available, and the funds needed to carry out any
marketing activities. They will also need to work with the Human
Resources department to provide the correct number of properly trained
staff necessary to complete the different tasks required.

ADOPTING A MARKETING APPROACH - There are two main marketing
approaches that businesses use; Product Oriented and Customer
Oriented. The product-oriented approach focuses on the product and not
the market. It does not take into consideration the views/opinions of
the customers. The company may believe that their product is the best
on the...

Find Another Essay On The Marketing Principles of Fruit Winder

The Principles of Justice Essay

1546 words - 6 pages Justice is seen as a concept that is balanced between law and morality. The laws that support social harmony are considered just. Rawls states that justice is the first virtue of social institutions; this means that a good society is one structured according to principles of justice. The significance of principles of justice is to provide a way of assigning rights and duties in the basic institutions of the society and defining the appropriate

Case Study On Sony: Battling the Economy of Marketplace - mmu college - principles of marketing - Assignment

1595 words - 7 pages Company Case Chapter 3. Sony: Battling the Marketing Environment’s “Perfect Storm” 18. What microenvironmental factors have affected Sony’s performance since 2000? A few years ago, the market leader of consumer electronics was monopolized by Sony Corporation. Every consumer had at least one of Sony devices. But today, the market changed, but Sony didn’t. Embracing their rigid conventional technologies culture, competitors undertook Sony with a

The Importance of Storage in Fresh Fruit and Vegetables Logistics

2116 words - 9 pages Introduction The fresh fruit and vegetable is important and remarkable point in supply chain. The fresh fruit and vegetable supply chain is characterized by many national and international small and medium-sized enterprises at the production stage. And also the consumer demand for fresh fruits and vegetables all over the year is a special challenge of this chain and this chain strongly impacts all of the particularities. Therefore, the

Modelling the mass of banana fruit by geometrical attributes

1595 words - 6 pages in order to predict the mass of the banana fruit. Similarly, a relationship was developed between mass, length and width in Model 4. In order to predict, model 4 and model 6 can employed, however measuring length and width is easy and less time consuming than measuring three parameters vis length, width and thickness [1] .Hence the model 4 is more appropriate to predict mass of the banana fruit. M=K1L+ K2 W +K (R2=0.82) (12) Mass can be

Investigating the Browning of a Fruit or Vegetable

3669 words - 15 pages Investigating the Browning of a Fruit or Vegetable Aim: To design, carry out and report on an experiment which investigates the browning of red delicious, pink lady, granny smith, braeburn and royal gala apples with regard to temperature and pH levels. Hypothesis: It is expected that each apple will brown at a faster rate at warmer temperatures and at an optimal pH level. The degree and speed at which each apple

The Political Principles of Thoreau

918 words - 4 pages The Political Principles of Thoreau Henry David Thoreau was, in many ways, ahead of his time in his political beliefs. During his brief life, he lectured occasionally and struggled to get his writings published. Gaining very little recognition during his lifetime, his death in 1862 went virtually unnoticed, and his true genius as a social philosopher and writer was not fully recognized until the twentieth century. Ironically

The Essential Principles of Freedom

1275 words - 6 pages Freedom – it is one of the most essential, ever-present, and controversial themes in both literature, and throughout the world. Every day we exercise our freedoms without giving a thought as to how lucky we are to have the freedoms that we do. So what is freedom really? Equality, rights, democracy . . . these are all ideas that come to mind. But what are the essential principles of true freedom? True freedom is constituted by safety, the

The Ethical Principles of Islam

2279 words - 9 pages The Ethical Principles of Islam Most religions have similar ethical principles and beliefs on the value and nature of human life; however this essay will be focusing on one religion in particular, Islam. Islam’s main principles about the human life are quite similar to the other religions, and the fact that life is sacred. This underpins all issues dealing with medical ethics such as Abortion and Euthanasia

The Ten Principles of Conservatism

2307 words - 9 pages Conservatives believe communities can provide structure for the natural change that they believe should be the real way of progress and that communities are capable of providing a counter force against the concentrated power within the government (Dunn, iii). Thus, community must be near the top in a list of fundamental conservative tenets, and community is the third in this list of ten principles of conservatism (Dunn, iii). Conservatives

The Principles of Te Whaariki

1469 words - 6 pages has shown that the curriculum is made up of three parts: The overt curriculum which is the curriculum that is planned by the teachers, the hidden curriculum is made up of the children’s experiences which are unplanned and undocumented by the teachers, and the null curriculum includes any programme content that is systematically excluded from the children’s experience. Te Whāriki has four principles that relate to the five strands. The first is

The Principles of Police Leadership

2922 words - 12 pages enforcement responsibilities. Operational principles are used to structure the organization. Operational principles regulate authority, delegate responsibilities, and maintain accountability (Cordner & Scarborough, 2010). Operational principles include the chain of command, unity of command, span of control, authority and responsibility. A general order from the Beaverton Oregon Police Department states: Supervision can generally be

Similar Essays

Principles Of Marketing Essay

2015 words - 9 pages . Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. 10. Learnmarketing.net. 2013. Three levels of a product (augmented product, onion diagram). [Online] Available at: http://www.learnmarketing.net/threelevelsofaproduct.htm [Accessed: 3 Dec 2013]. 11. Open.edu. 2013. Retail marketing: 2.1 the retail marketing mix - OpenLearn - Open University. [Online] Available at: http://www.open.edu/openlearn/money-management/management/business-studies/retail-marketing/content-section-2.1 [Accessed: 16 Dec 2013].

Principles Of Marketing Essay

1453 words - 6 pages Principles of Marketing The Marketing Mix 1: Products, Brands & Their Distribution Question 1: Explain what Fournier means by “having a relationship” with a brand. Establishing a relationship with a product brand sounds like a strange thing, we often have numerous relationships with the brands of products we purchase without even knowing why we do. The article by Fournier plainly defines that for a relationship with a brand to exist there

Principles Of Logistics And Marketing: The Marketing Mix

1345 words - 5 pages Discuss why Place, or Distribution, can become the element of the marketing mix that causes the biggest headache to the manufacturer.A Marketing Channel is a channel of distribution, or group of interrelated intermediaries which direct products to consumers Dibb & Simkin 1994A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to

The Genetics Of Drosophila Fruit Flies

753 words - 3 pages The Genetics of Drosophila Fruit FliesIntroductionThe Drosophila Melanogaster, typically known as the fruit fly, is a widespread species used in genetic laboratory studies. Using fruit flies have many advantages for this type of study. Drosophila fruit fly lays hundreds of eggs after just one mating, and has a generation time of two weeks. The fruit flies also mature quickly and don't require too much space. The life cycle of fruit flies has