This website uses cookies to ensure you have the best experience. Learn more

The Marlboro Man And Cigarettes Essay

986 words - 4 pages

According to the Webster dictionary advertisement can be defined as, “something that is shown or presented to the public to help sell a product or to make an announcement.” It is also defined as, “a person or thing that shows how good or effective something is.” Both of these definitions help describe the before and after advertisement of the Marlboro cigarette.
Marlboro started out as a woman’s cigarette and then they completely transformed into a man’s cigarette. The cigarette has a red strip on the tip which was consideration as a way to hide woman’s lipstick when they smoked. They got the idea to change their market from woman to men when a man changed his sex to a female. They had to change it from a tea room smoke to a manly cowboy kind of smoke, so they used a cowboy to do this. This was known as the Marlboro man. He even had a special tattoo in some of the ads that made costumers feel like he was dedicated to his smokes. They kept the red tip to attract the woman, but they made the package manlier. The tough packaging alone made people want to buy the cigarette. They used colors for the writing—red, white, and black—which were found to pull in the smoker. This was tested through consumer surveys and the Color Research Institute. Lastly, Marlboro used their image not only on their package, but they also put their logo on things such as clothes, beach towels, and baseball caps. This happened after advertisement of cigarettes was banned. Marlboro cigarettes were able to completely transform their name; however, I’m not sure they should be considered the best.
Twitchell believes that Marlboro would win if there was an award for the perfect campaign, but I don’t believe he has proven this point. Before reading the article, I had never even heard of Marlboro cigarettes. If they were that great, I would have heard about them like I have Camel, Pall Malls, or Salem. Granted, cigarette advertisement is banned, but somehow those other brands were still able to make their name known in my life. Even without knowing about this cigarette, I should have still been able to be amazed on their transformation, but I wasn’t. Their transformation seemed insufficient. They wanted to attract man, but by doing so, they lost almost all their woman costumers. Before they attracted young woman, now they attract old man. Why would a company want to attract an age group that has less life to live, especially being a smoker? Even though this would be very cruel, a cigarette company should work on attracting younger customers who have more life to smoke. Plus these teenagers will convince their friends to smoke with them, getting the company more customers. This article did not make me awe in amazement at Marlboro, so...

Find Another Essay On The Marlboro Man and Cigarettes

The production and sale of cigarettes should be made illegal

1155 words - 5 pages Along the history the discussion of made illegal the production and sale of cigarettes has been one of the principal’s topic in our society. It not only has a negative impact in the human health, but also can cause death. That’s why the discussion had grown up through the history between smokers and non-smokers. Obviously non-smokers people are against to the production of the cigarettes, and in the other hand people that like smoke think

The Man And Legend Essay

1205 words - 5 pages all kinds of pressure that otherwise the average human would not be able to stand...you gotta give it to the white man though for usin' his genius to break us down and tryin' to create the illusion that we are weak, but they were only able to do that because they had the marketin' tools to create the illusion. Like how they created pool and made it where the object of the game is to take the white pool ball and once you take the white pool ball and

The Legal and Ethical Implications of Selling E- Cigarettes in the United Kingdom

886 words - 4 pages P4P – Assignment Professional Dilemma, Part 2 – 2013/14 By: Rubanah Rubaseyone SDS Number: 09322942 Mark Allocated: Summarise, under the headings below, the legal and ethical implications for you as the pharmacist in the scenario you researched in part 1 of your assignment. Legal Issues: Electronic cigarettes (e-cigs) sold in the United Kingdom must conform to the requirements of the General Product Safety Regulations 2005 (2001/95/EC

The man and the monster

1457 words - 6 pages Victor’s brother, William, was murdered he could not bear to be around others. “I [Victor] shunned the face of man; all sound of joy or complacency was torture…solitude was my [his] only consolation— deep, dark, deathlike solitude” (Shelley 75). As the quotation above depicts, Victor feels tremendous guilt and responsibility for the death of his brother. The weight on Victor’s shoulders continues to builds with each crime his creation commits. All

The Kennewick Man and NAGPRA

2029 words - 8 pages On July 26, 1996 two individuals were walking along the bank of the Columbia River near Kennewick, Washington, did not expect to find one of the oldest complete skeletal remains in the world. While, Kennewick man has gained considerable notoriety, debates have grown over the application of the Native American Graves Protection and Repatriation Act (NAGPRA) and whether the Native Americans or Archaeologists have the rights to the body. As soon as

The Old Man and Values

776 words - 4 pages The Old Man and the Sea is an epic novel by the great American writer Ernest Hemingway. The novel describes an old man by the name of Santiago, and his partner and protege Manolin, who are fishermen. They go out into the briny deep daily, searching for fish in their nets. One day, they haul in... Nothing. They catch zero fish, and are devastated by it. They know that no fish means no money which means no food, but keep going back out to sea

Old Man And The Sea

636 words - 3 pages Old Man And The Sea Out of every single book that is in the ninth grade curriculum there is only one that is worth keeping. This one novel is The Old Man and the Sea. Other books students have read throughout the course of the year include; Death Be Not Proud, To Kill A Mocking Bird, Romeo and Juliet, and finally The Odyssey. These books were extremely tedious, hard to follow, and most of the time something students see as a "chore." Reading

The Rich Man and Lazarus

763 words - 3 pages The heat surrounding a man intensifies. The suffering blazes throughout this dimension. He longs for a way to cool his tongue of the scorching burns as he looks up to what would be paradise. He is not allowed though, as he has already received his reward on Earth. Sound familiar? The world today is blind from helping others. People care about riches and material possessions rather than helping others. This form of sin is known as idolatry

Monstrousness and the Invisible Man

1548 words - 7 pages In the novel The Invisible Man by H.G. Wells, and in the 1933 film adaptation of the same name, much attention is devoted to the question of the Invisible Man's humanity. Each work sees the the Invisible Man differently: as a monstrous being and a cynical, misunderstood man. H.G. Wells creates a sympathetic Griffin who is not a monster except in the imagination. The cinematic version, however, is a monstrous individual. In order to determine

Old Man and the Sea

1228 words - 5 pages Ernest Hemingway wrote The Old Man and the Sea to show how you can push through the hardest of times and still not be defeated. The story shows how an old fisherman overcame an unlucky slump with the support from a young boy that loved and helped Santiago named Manolin. Santiago fought through the discrimination of the other old fisherman and refused to give up. Through Santiago’s struggles when trying to catch the great marlin, he kept

Man and the 18th Century

1294 words - 5 pages his time. Today, the definition of nature is barely different, even in the context examples given (dictionary.com). Many other writers of the time produced works concerning nature, mostly focused on the nature of man and his place in nature.Alexander Pope's philosophical poem (Norton, 2000), "An Essay on Man", in which he states that "the proper study of mankind is Man." (Norton, 2000), is highly representational of a specific line of thought in

Similar Essays

The Marlboro Man Campaign Analysis

793 words - 4 pages order to attract their targeted audience, Leo Burnett took the initiative to design the new brand image in which they use an American symbol, the cowboy. The Marlboro Man campaign was not successful merely because of the cigarettes that it advertised but instead, “Marlboro Man” represented the ways in which white males defined their status in American society. The “Marlboro Man” transformed from an advertising campaign to a representation of

The Negative Effects Of Cigarettes And E Cigarettes

2809 words - 11 pages Society of all ages are drowning in tar like substances many call cigarettes. According to the U.S. national library of medicine the cigarette is the deadliest artefact in the history of human civilization. Cigarettes have been affecting all of society since the early 1500’s. (Proctor, 2013) Even though cigarettes take the edge off from reality; cigarettes are destructive to the smoker and peers surrounding because cigarettes are filled with

E Cigarettes: Nicotine Without The Chemicals And The Smoke

1971 words - 8 pages harmful than a traditional cigarette. However, Mary was unaware of the fact that e-cigarettes were also destructive to the body. As e-cigarettes became more widespread, the nicotine liquid used in conjunction with the vapor had been studied and was considered to be extremely dangerous. Unfortunely, that didn’t concern Mary since she had been smoking fifteen to twenty cigarettes a day. After purchasing and using an e-cigarette the number of cigarettes

Making The Production And Selling Of Cigarettes Illegal

1400 words - 6 pages A cigarette meaning "small cigar" is a cylinder wrapped tightly around tobacco leaves with thin paper used for smoking. The cigarette is lighted and allowed to smolder while inhaled at the other end. The cigarette is held in or placed in the mouth and in some cases a cigarette holder may be used as well. Most modern manufactured cigarettes are filtered and include other additives and regulated tobacco. Cigarettes carry many health concerns, more