“Small wonder our national spirit is husk empty. We have more information but less knowledge. More communication but less community. More goods but less goodwill. More of virtually everything save that which the human spirit requires. So distracted have we become sating this new need or that material appetite, we hardly noticed the departure of happiness”
― Randall Robinson
I love Happy Meals. Opening the house-shaped box, getting my free toy; it’s one of the best things about being a kid. And who hasn’t begged their parents to stay an extra fifteen minutes to play in the playground or laughed at a commercial with Ronald McDonald and the Hamburgler? McDonald’s is a part of childhood, and it’s a part of life. There are McDonalds’ all over the world and on most street corners all over America. But McDonald’s has an impact beyond just the fast food arena.
The term “McDonaldization” refers to the widespread influence McDonald’s business model has had on various aspects of life and society; the health system, shopping centers, media, and …the education system. It seems a bit far-fetched. When I first read about it, I was pretty surprised. How does McDonald’s, home of the Big Mac and super sized fries, affect how I am educated? But through reading Ritzer’s The McDonaldization of Society, I realized how McDonaldization and its ideals of efficiency, calculability, predictability, and control have revolutionized the university system.
Testing has felt tremendous influence from the emphasis on efficiency. University examinations have moved from individual testing by professors to nowadays where most exams are machine graded, text-book given multiple choice tests. Thus, with the infiltration of McDonaldization into the educational system, test taking has become extremely efficient for the professor.
McDonaldization has also...