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The Media Destroys The Lives Of Women

1630 words - 7 pages

Media is everywhere. From T.V commercials to popular magazines, media exist. It has created norms that people have adopted in their everyday lives. Women have been forced to believe that they are inferior to men and are incompetent individuals. Society has given women the short end of the stick. Woman have been led to a corner of insecurity and despondency due to the reprehensible effect of the media. There are many aspects that the media tries to alter about women, however, the media’s effect on women’s body image is greatly recognized. According to a statistic made by the journalist Ella Marsh, “Four out of five women in the U.S. are unhappy with their appearance.”(Marsh) How does media continue to control the body image of a woman? Is the true mirror reflection of a woman formed by the media’s ascendency?

In magazines, models are discretely displayed. They demonstrate concrete beauty and body perfection that is not ideal. However, magazine companies still advertise their products with these models. According to Cate Berring, a feminist journalist, “There has been a progression towards thinner and thinner models in ads and magazines: twenty years ago, the average model weighed 8 per cent less than the average woman – but today’s models weigh 23 per cent less.”(Berring) Many of the photos people see in magazines of models are altered or photo-shopped before they are displayed to the public. Businesses use this technique of photo alteration to create insecurity decencies for women. In her article, Jamie Sommer states that “advertising is so strongly associated with creating insecurities that when women are shown images of products such as shoes, perfume or deodorant in the context of fictional ads, they are more likely to answer negatively to questions such as "How attractive do you find yourself?" or "How satisfied are you with your body?" than if they saw the same photos in a neutral context. (Sommer) Furthermore, idolizing advertised models, women are persuaded to buy more merchandise, such as expensive clothing and make-up products, to make themselves feel “sexier”. Using the media, advertisement companies gain a tremendous amount of profit, however, they leave behind drastic, pernicious effects to how a woman view’s herself.

The media puts out this image that all women should be slim and have a certain waist size. According to the article How Media Effects a Woman’s Body Image, “a study showed that 75% of women consider themselves overweight when, in reality, only 25% were.” People simply cannot have the exact same body proportions; we are made differently. Why would the media place this idea in someone’s head? Many eating disorders have emerged from women. In a study made by The National Eating Disorder Association, “women account for 90 to 95 percent of those who suffer from eating disorders.”(N.E.D.A) Eating disorders such as anorexia and bulimia nervosa, are common within the female population. Adding on, “20% of...

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