The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
The media negatively influences the way women are portrayed in modern society and culture. This can severely impact the way a woman views her self worth and beauty.
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.
You can see in the media in almost all occasions women being sexualized. From beer to burger commercials women in the media are portrayed as sexual beings. If they are thin and meet society’s standards of beautiful they are considered marketable. Over the years women have slowly transitioned into being a symbol of fantasy and desire. Commercials have changed becoming more and more provocative. Seeing a Carls Jr. commercial with a women with what is considered to be a “sexy” physique eating a burger in minimal clothing is now the “norm”. Caroline Heldman once said, “...women's bodies are objects for others to usually consume”(Swinson 2). What Caroline was trying to say is that women live in a world where they are seen as mere sex objects and that the media does a wonderful job in advertising women as so. The media’s illustration of women like this has become so common that women believe that they must become what is being advertised. Not only does the media objectify women but they also stereotype them.
Stereotyping in the media has become so common most people do not notice. The media stereotypes women constantly. For example in Forrest Gump, the women are the ones playing the domestic roles like in every other movie. Stereotyping in the media is not just limited to occupation but also to skin color. African American women are depicted as manipulative in various rap videos (Mankiller 2). This sends the audience messages that women are all calculating and scheming,...