This website uses cookies to ensure you have the best experience. Learn more

The Media Students Book Essay

1952 words - 8 pages

Media is a very important aspect in today’s society. It has a distinctive role in society which can change the views of an individual whenever and is now needed to help society function. Globalisation is also more relevant in today’s society then in the past, globalisation is when an institution develops internationally. Almost anything can become global businesses to culture. However the one major institute that is most definitely global is the media. Global media is a major topic of debate many sociologists have different arguments and views about global media many perceive is in a positive way and others a negative.

There are two main types of approaches to globalised media, micro and the other macro. Micro means looking at the smaller picture, in terms of looking at the global media the approaches that are micro look at the individuals (the public) and the effects of globalised media towards them. Macro is the opposite of micro it involves looking at the bigger picture, theoretical approaches which are macro tend to look at how the media influences society and the world as a whole.

One approach to globalised media is of Marshall McLuhan, he’s view takes up the macro approach towards examining globalised media. McLuhan discussed the benefits of the media he alleged that media is increasing globalisation which consecutively produces a ‘global village’ (Branston and Stafford, 2010: 144). A global village is when the world and people around the world are all part of one community, and according to McLuhan it is the media that is producing this, the media has so many features a story from one country can be told to the whole world by the next day, certain aspect like the news are very good at connecting the world and creating a global village. The media is producing products and services which are all over the world, the public is ‘sharing the same imagery and products’ it is bringing people together creating a form of connection, all countries are very different and the people who live within those countries are also very different to each other, thus causing separation, which therefore means divisions in the world, but the media reduces this by providing such products which allow this barrier between people to dissolve. In the text it is stated that McLuhan’s argument suggests that ‘global is the same as universal’ (Branston and Stafford, 2010: 144) the media is everywhere, in all countries in all languages, there are media owners of all kinds. The problem with McLuhan’s approach is he fails to see that the main providers of the media is from the western world so everything that people are sharing is more likely to be something popular amongst the western world. Global media is encouraging westernisation and is leading to destroy traditional beliefs.

On the other hand there many negative effects of globalised media, another perspective which too adopts the macro approach is by Herbert Schiller, he argued on the basis of cultural...

Find Another Essay On The Media Students Book

Technology in the Classroom Essay

830 words - 3 pages until they come to school. School is a place where the students do not see much of the electronic media; instead they see books, pencils and paper. These are not objects of the students everyday world once they leave school. Instead they will go home and start using and looking at whatever electronic media that they have access to. That is why it is now so important for the teachers to use this knowledge of electronic media. With this knowledge

Tablets: A New Force Taking Over the Classroom

1200 words - 5 pages The number one issue with allowing more technology in classrooms are the distractions. Social media may interest students in the classroom, but it can influence them to use it during lessons. Studies have shown that 96% of college students use social media on a daily basis, Facebook is the number one site these students go to. These students are typically called heavy social media users. In a study done by NBCNew.com, these heavy social media

Negative Effects of Social Media

894 words - 4 pages Facebook, Myspace, Twitter and other social networking sites may be an angle sent from above to teenage students who are trying to keep in touch, but what are the negative effects of social media sites on teenagers. Teenagers of this day and age have constant access to social media sites through the modern day convenience Smartphones, Tablets, and wireless internet connections. However, with any positive effects there are always negative effects

Social Networks and Politics

917 words - 4 pages altered the communication mode between government and citizen, on the other hand, in order to monitor, contemporary policy start to establish more policies for the new media in the seventh chapter. First of all, the main point in the first chapter in the book is ‘interactivity-new media, politics and society’ is media industry and life of citizen has been changed in the digital age. The traditional media industry has been experienced

Report on Music Teacher Observation

741 words - 3 pages focused on singing songs and getting the students to move around the room. Since the teacher is an Orff Media Specialist, he focused his lessons more on speech, song, instruments and movement than on hand movements such as solfege. After the warm-up, he read a book to the students about baseball. The students listened to him sing the song in the book before singing the song out loud with him. Once the students learned the song, the teacher had

Social media good or nawww?

1056 words - 5 pages Social media, who has it? Practically everyone. Most people use social networking sites to communicate to their peers and family. These websites could even help during the school day. Social media sites should be allowed in South Western High School because they enhance writing skills. fillicates students collaboration on projects and assignments, and provides instant communication between the school and the community. First, social media sites

The Social Media Report and Families

945 words - 4 pages playing violent video and computer games instead of solving puzzles or reading a book. And now people engaged in entertainment and/or personal relationships, do not have to leave the comfort of their own home to obtain it. Mass media is a valuable service; however, the influence of mass media is impacting our popular culture some for the better and some for the worst. Popular culture can be identified as “[…] the events, people, fads, and

Education Course Reflection

1028 words - 4 pages Looking back over the course of the semester, I feel that I learned many new and interesting uses for technology within the classroom – both for classrooms that have a lot of technology and for classrooms that are limited with technology. For the majority of the class, we utilized William Kists’ book The Socially Networked Classroom: Teaching in the New Media Age (2010), which provided multiple modes of instruction that both utilized and/or

The Benefits of Teaching Critical Media Literacy

2388 words - 10 pages being unjustly imprisoned, the film provides a visual representation of this theme that might allow students to better understand the book. Emphasizing the interconnectedness of texts enriches the student’s learning experience by making it both enlightening and enjoyable. Teachers must also take great care to emphasize and explain each component of critical media literacy. They should seek to ensure that every student possesses a

Pop Culcture

1280 words - 6 pages instruction across the curriculum. Like Kenway and Bullen, we believe this view of young children's use of media-produced popular culture is too simple and thus unhelpful. Situations such as this suggest to us that any meaningful use students might make of popular culture is not being factored into the teaching-learning scenario. When this approach is implemented, popular culture becomes a pedagogical guise for limiting the pleasures students can take

Social media and success

1116 words - 4 pages during the school day at South Western High School because they enhance writing skills and communication skills, facilitates/enables student collaboration and projects and assignments, and provides instant communication between the school and community. First, social media sites would greatly improve student writing and communication skills. When most students hear the word “essay,” their eyes roll and their minds go blank. The word “essay,” itself

Similar Essays

The Effects Of Social Media On Students

997 words - 4 pages them to view the relationships they share with others differently. Not only does social media affect relationships, it also distracts others from what they are doing.Many people can say that social media is one of the most common ways of a distraction for students. It has an effect that is both harmful to the productivity of students and has been proven to decrease the student's grades academically. Networks such as Instagram, Twitter, or

The Effects Of Social Media Engagement To The Um Cbae Students Study Habit

2908 words - 12 pages This study is conducted in order to determine the “effects of social media engagement to the UM CBAE students study habit and incidence of failing grade”. The definition of social media is “the relationships that exist between network of people” (Walter & Riviera, 2004). In the last ten years, the online world has changed dramatically. Thanks to the invention of social media, young men and women now exchange ideas, feelings, personal information

Body Image Concerns In Adolescents: The Impact And Influence Of Social Media On Students’ Body Images And Its Remedies

1661 words - 7 pages Body Image Concerns in Adolescents: The Impact and Influence of Social Media on Students’ Body Images and Its Remedies As the mass media and the social media have become the essential tools to become socialized with people, body image concerns in adolescents have become critical problems regarding eating disorders such as anorexia nervosa or bulimia nervosa, or body dissatisfaction. The mass media and the social media provide a gateway for

A Media Essay On The Film Verison Of The Book 'of Mice And Man' By John Steinbeck. References To The Book Inculded

4556 words - 18 pages Film Review!The book 'Of Mice and Men' is a gripping tale by John Steinbeck and has been adapted for the cinema. Clinging to each other, the two characters are drifters working their way from place to place. Their destination is a ranch in the Salinas Valley. This gripping film has you on the edge of your seat from start to finish. The whole film right to the finish is ominous (destined, fated, threatening, imminent, overhanging, impending). The