This website uses cookies to ensure you have the best experience. Learn more

The Medias Manipulation Of Friendships Essay

849 words - 4 pages

As a society, we are seduced by the power of advertisements. An advertisement sells more than a product; it sells images, values, concepts of love and sexuality and most importantly normalcy. It conceptualises the world and our role within it.

The media’s misrepresentation of the fluid nature of gender archetypes with rigid, limiting and immutable stereotypes constructs a distorted view of reality.

We all know the idealised characteristics of masculinity and femineity: men are strong, powerful and protective while women are delicate, beautiful and dependent. However, this repetition desensitises us to gender disparity and encourages us to conform to the role dictated by the media.

Thus, the pervasive and reoccurring image of males and females as binary oppositions in advertisements has pronounced gender inequality in society through exerting gender specific social pressure to emulate these constructed stereotypes.

The Power Wheel campaign highlights the underlying construction of the binary oppositions of gender in advertising that is instilled upon children. The Barbie Jammin Jeep advertisement encapsulates the stereotypical attributes of girls to emphasise the socially defined limits of femineity. The advertisement’s safe animated setting with exclusively female characters visually projects a façade of females being valuable, passive and dependent. Additionally, the recurring emotive language of the characters “jammin’ out” as “barbie girls” patronises the fullness of female potential. Conversely, the Monster Traction Truck advertisement highlights the empirically based constructions of masculinity through the recurring theme of adventure. The realistic, exploratory imagery of the ad, reinforced by male characters and narration, personifies men as being dominant, hyperactive and independent. Ultimately, the adjectives used to describe the Power Wheels vehicle epitomises the disparity between male and female representation through the girls’ “glam machine” juxtaposed to the boys’ “monster truck” that’s “ready for action”. These binary oppositions indoctrinate children with rigidly defined stereotypes of masculinity and femininity. Pike and Jennings (2005) established that “the repeated exposure to these images contributes to the development of children’s conceptions of gender and their expected roles as men and women.” This normalisation of opposing gender stereotypes desensitises viewers to the degree that these ideologies penetrate society. Thus, these contrasting distortions of reality exemplify to children not only who they are, but also, who they should be.

The humours “boys verses girls” theme of the Masterchef promotional advertisement normalises gender archetypes through binary oppositions that epitomises gender inequality. The advertisement’s inflammatory label of the “1950s housewife” and emphasis that “women are better at presentation… we are used to grooming ourselves” attributes women’s culinary skills to an archaic...

Find Another Essay On The Medias Manipulation of Friendships

What is the Importance of friendships to personal health?

675 words - 3 pages , physically and mentally strengthening you, without friends people can become depressed and feel that they don't belong on the earth causing mental health. There are many different kind of friendships, such as best friends, close friends and friends, all impact a person in many different ways. It's not about how many friends you have because it only takes one to change you and be there for you. As research shows you could have many friends but have

The Controversy of the Manipulation of Advertising

1411 words - 6 pages The Controversy of the Manipulation of Advertising Is advertising manipulative; can it be controlling, or is it fueling the demand of the American economy? The exhaustive battle of what advertising is and what it’s not is never-ending and both ends of the spectrum can only battle with statistics, words, and opinions on the fact of the matter. Many arguments have arisen since the establishment of the advertising industry and everyone

Analysis of the Intellectual Manipulation of Ads

1115 words - 4 pages improving body image, none of which involve demonizing any form of media (Levine and Smolak). Advertising possesses the elements of artwork and its developing mediums should be expected of the art-form. As “all the definitions [of art] offered over the centuries include some notion of human agency, whether through manual skills … intellectual manipulation … or public or personal expression,” and the three majors categories of art are "form

Manipulation Of The Truth By The Powerful

1038 words - 5 pages : Unidentified false reports presented as fact to make exciting news stories; Disputed events presented as fact for propaganda purposes; Military disinformation. This shows that the manipulation scopes from sensationalism to the more worrying military disinformation. The phrase "A young woman in the bank said to me yesterday: "I've stopped listening to any of the war news. It's all just propaganda."" shows that even 'common' people can see that the media and government are controlling the truth.The public's opinion may be that "It's on TV so it must be true", but for the misrepresentation and distortion of the truth to stop, the public must become aware of what goes on.

Manipulation of desires in The Iliad

835 words - 3 pages Agamemnon, by trying to fulfill his agenda, chooses the right gifts to bribe Achilles, he fails to acknowledge one important factor; Achilles also has an agenda. Gifts may work in achieving someone's sometimes, but if the victim of manipulation is determined to stay on his path, the gifts are worthless.Works ConsultedHomer, The Iliad. Chapman, George. Hertfordshire. Wordsworth Classics, 2003.Roles of Men, Women, and Children in Greece. "" Spring, 1998.

Parental Manipulation and the Homogenization of Americans

2139 words - 9 pages Parental Manipulation and the Homogenization of Americans Wooden arms and legs jerking, braided hair flailing, and glassy eyes rolling, the ragged dolls parade the cardboard stage. Their lifeless limbs give the appearance of haphazardry, but I know better than to be deceived by this bumbling surface. Behind the curtained stage, a woman deftly maneuvers the puppet figures; each movement is carefully controlled with a small sleight of hand

Friendship in "Lord of the Flies". It describes the characters and the friendships that evolved

683 words - 3 pages what they were doing was.Jack and Ralph are a good example of a brief friendship on the island.They were friends for a short time in the beginning of the novel, but soon becameenemies. Some friendships did last though. Ralph and Piggy formed a trustingfriendship when they were left on their own to survive. They stayed friends until Piggygot hit with the boulder and died. Other friendships that were formed were based on puresavagery. Roger and

The paper discusses the development of friendships, one during the childhood phase and one during adolesence

2150 words - 9 pages someone or something he is caring for loveably. The development of a friendship relationship can be observed in distinct stages. These stages will change according to the age the friendship forms. To understand this better I will discuss two friendships that I had during my life. The first is with my childhood friend Anthony and the second with my best friend Arpita.My childhood was spent growing up in a very small town in Southern New Jersey

Explore Faulks presentation of friendship and how the war affected these friendships.

1169 words - 5 pages In Sebastian Faulks' novel Birdsong there are a number of friendships that are affected by the war. Faulks presents these relationships in a way that allows the reader to explore how much they are affected by the war. Are these friendships a way for the men to cling to some sort of human connection in the midst of something so horrible that they become 'indifferent to death’? Faulks chooses to focus on the very different relationships between

Florence Nightingale’s Theory of Positive Manipulation of the Environment

993 words - 4 pages , a much needed addition to the already existing nursing theories. Nightingale’s theory of environmental manipulation detailed her canons: (a) Health of Houses, (b) Ventilation and Warming, (c) Light, (d) Noise, (e) Variety, (f) Bed and Bedding, (g) Cleanliness of Rooms and Walls, (h) Personal Cleanliness, (i) Nutrition and Taking Food, (j) Chattering Hopes and Advices, (k) Observation of the Sick, and (l) Social Considerations. Today, these

The Masculine Sacrifices of Feminine Manipulation and Critique

2551 words - 11 pages occur between a man and a woman to prove that men sacrifice their future personal growth because of the manipulation and critique involved with love. Looking at Ernest Hemingway’s life we can see that he was affected emotionally by his relationships as a young man. Hemingway goes through history in various relationships, which all contain problems and continue to not satisfy his desires or needs. This leaves him constantly searching for the

Similar Essays

The Influence Of Manipulation Essay

1713 words - 7 pages Control is the name, and manipulation is the game. As human beings, our very nature is egotistic, prioritizing our own wants and needs before all else. We discover ways to compel others into helping us fulfill our desires. As if life is just a show and we are the puppet master, pulling all the strings to run the show; using everybody we meet as a marionette in order to reach the greatest goal of benefitting ourselves. Manipulation can be used

The Manipulation Of Prospero Essay

651 words - 3 pages The Manipulation of Prospero "Manipulation" means "to influence or manage shrewdly or deviously; to tamper with or falsify for personal gain." In William Shakespeare’s play, The Tempest, we meet an interesting, mysterious Prospero, a magician and the true Duke of Milan now living on a deserted island with his daughter Miranda. Prospero has the power to manipulate his own daughter and does this because he wants to protect her from danger

The Development Of Gene Manipulation Essay

1679 words - 7 pages discoveries. An efficient mechanism promising vast improvements to healthcare is the development of gene manipulation. Genetic engineering, also called genetic modification, is the direct manipulation of an organism's genome by using biotechnologies. The process begins with the molecular cloning of genetic materials or by synthesizing the DNA. The finished product is a new DNA sequence that then can be inserted into a host organism. Complete manipulation

The Manipulation Of Natural Resources Essay

1097 words - 4 pages people (Food and Agriculture). Nigeria, home to oil and natural gas, attracts many First World oil companies. These companies hire guerrillas to steal oil from Nigeria’s reservoir. Ethnic minorities claim that foreign companies keep most of the wealth from oil exports, while Nigerians suffer from underpaid labor (Africa: Resources). Core country manipulation of natural resources is unfair and is a cause of extreme poverty in Third World countries