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The Mission Of Southwest Airlines Essay

2050 words - 8 pages

SOUTHWEST AIRLINES

The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Key People
§ Herbert (Herb) D. Kelleher: Chairman of the Board, Chairman of the Executive Committee, former CEO and co-founder of Southwest Airlines

§ James (Jim) F. Parker: Vice Chairman of the Board and CEO

§ Colleen C. Barrett: President, Chief Operating Officer, and Director of Operations

§ Gary C. Kelly: Chief Financial Officer and E.V.P.

§ All employees: The Southwest culture depicts all their employees as the foremost most important aspect of their company.

Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers, they had to fight competitors in the court system for nearly three and a half years.
In 1966, Fortune Magazine states, “A San Antonio lawyer, Herb Kelleher, founded Southwest with one of his clients (now a Board member) over drinks at a local bar” (62). Southwest was started in a bar on a cocktail napkin. Fortune Magazine quoted Mr. Kelleher, “it was at the St. Anthony’s Club in San Antonio, Texas that Rollin King came to me with the idea of starting a low-fare airline in Texas” (64).
Southwest did not make its maiden voyage until 1971 – From a napkin to the airways with their runway in the Court system. When Texas Aeronautics Commission authorized Southwest to fly, their competitors grounded them within the Court system with continuous litigation for three and a half years. The litigation went as high as the Supreme Court.
Finally, on June 18, 1971, Southwest Airlines took off, with President Lamar Muse, offering flights to Dallas, San Antonio and Houston. The dream of a low-fare, no-frills, customer oriented airlines had finally been realized. They have had some turbulence, but it has grown and expanded ever since. In 1973, Southwest Airlines stated they had their first profitable year. Southwest has not looked back since. They have built a reputation for doing business their own way, not the normal way of doing things.
Today Southwest has grown to the fourth largest airline in the United States. Southwest’s Home Page on the Internet states “Southwest has one of the newest fleets in the airline industry.” Since 1973, Southwest has done something...

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