This website uses cookies to ensure you have the best experience. Learn more

The Monster Or Beauty Of Advertisement

1633 words - 7 pages

In life, nothing is hardly ever clear, as if there’s never just one side over the other, but more commonly a mix of both. This idea applies to something that appears in almost everyone’s life, advertisements. For every TV owner, laptop user, or shopper, it’s nearly impossible to escape the grasp of advertisements. But a current controversy that catching people’s attention is the idea that advertisements can possibly be manipulative instead of the expected persuasive advertisement. In “Two Ways a Can Get Hurt,” Jean Kilbourne believes that advertisements degrade and possibly even remove women from power. Also, in “With These Words, I Can Sell You Anything,” by William Lutz, the idea that open words, and how companies can use these tactics to misguide consumers into false beliefs. Before being exposed to these articles and ideas, there was a feeling of a bit of ignorance because none of these problems never had seemed apparent to myself or even others. Ignorance is what these companies hope for because it blinds the audience from a possible “true” message, and makes it clearer for the one that the companies had used as a cover up. The printed advertisement provided by Silva Thins Cigarette Company known as “Cigarette Women,” is very provocative, and is degrading but is more persuasive instead.
In the book, “ Everything’s an Argument,” by Andrea A. Lunsford and John J. Ruszkiewicz, there’s a message that there isn’t just one point of view, and that there only seems to be two choices, and a lot of different explanations behind each side; it’s either yes or no, it is or it isn’t, or it’s either wrong or right. So while looking at “Cigarette Women” there would be a clear two ways to look at this advertisement, either persuasive or manipulative. Kilbourne and Lotz are the representation of an increasingly growing side in believing that advertisements, such as the “Cigarette Women,” are more manipulative than persuasive. Kilbourne’s belief is that the models or pictures that these advertisements use, effectively degrade women and provide false hopes. For Kilbourne these two statements is what leads these commercials to be manipulative, instead of persuasive. When looking at Kilbourne’s two premises it is easy to agree with premise one, that commercials do degrade women, but there doesn’t seem to be the connection between women being degraded, to these commercials being manipulative. In the printed ad “Cigarette Women,” there is a small picture with a male and female actress, not very clear, but still noticeable. To the ignorant eye, it would be viewed as harmless, but in the eyes of Kilbourne it speaks so much more. The position of the women in the picture could be seen as helpless and dependent on the man who has a powerful stance. The clothes on these two models could be seen in a similar way with the man being fully clothed in a business, while the woman is in a short white dress. These are two factors that do show this picture to be degrading and...

Find Another Essay On The Monster or Beauty of Advertisement

The Real Monster: Man or Creature?

1554 words - 6 pages The Real Monster: Man or Creature? Mary Wollstonecraft Godwin was born on August 30, 1797 to two renowned authors. Mary’s mother died while giving birth and from this point forward her life was destined for literature. Her father’s wife was cruel so Mary confided in her literature. Mary met her husband Percy Bysshe Shelley at the age of sixteen. While she and Percy sailed they would tell each other ghost stories. Mary, Percy, and some friends

The Loch Ness Monster: Fact or Fiction?

1156 words - 5 pages brood over. The picture was examined by experts the world over. Early verdicts claimed that the photograph didn't appear to be a fake. Nevertheless, it wasn't a clear substantiation that the picture was indeed of an undiscovered sea serpent. After all, it could just as well have been an otter or a tree trunk.In the early 1990s, two members of an expedition looking into the mystery of the Loch Ness monster, David Martin and Alastair Boyd

The Forest of the Monster

965 words - 4 pages The forest of the Monster One day, there was a man, walking through the woods to get back home. The man had quite a way to go to get back home but, it was getting late, and all he had was a flashlight, a small knife, and a video recorder. The man was hearing weirder and weirder noises as he was walking, he was also starting to see weird shapes in the distance, almost as if it was a tall thin man looking at him with tentacle like

The Humanization of a 'Monster'

2028 words - 9 pages or not, but he was moved by the kindness they showed each other when they underwent self sacrifice to help care for one another. He felt guilty when he found out the cottagers situation, and after that point he stopped stealing but he also began helping with things like gathering wood, still in the cover of nightfall though. This portrays the genuineness of the monster very well, especially since he showed the cottagers this kindness without even

The Creator of a Monster

730 words - 3 pages In the book, Frankenstein, by Mary Shelley, she creates very unique characters in the story. She does what no one had done before and writes something that would influence books and movies for years. One specific character, whose name is Victor Frankenstein, is questioned if he is a hero or not. Victor Frankenstein is the creator of the Monster. Victor Frankenstein is not a hero because he is irresponsible throughout the whole story and it

The Benevolence of Frankestein's Monster

975 words - 4 pages debate, proponents of the nature theory believe that a person is unchanging and that one’s experiences do not affect that person’s behavior. If this were true, the monster would not change as a result of his interactions with humans. It is undeniable that the creature does immoral things, but when Frankenstein’s monster saves a little girl from drowning, Mary Shelley takes a clear stance that the creature was naturally noble but became monstrous as

The Effect of Frankenstein's Monster

1587 words - 7 pages will not tell anyone. The effects that were left as a result of Frankenstein’s monster were disastrous and harmful to anybody that he came in contact with and effected many lives. With Frankenstein’s creation lives were destroyed and ended by the hands of beast created by one single person. He killed many people because of the hatred that everyone had shown him when he came into contact with them. All the outcomes in this novel were negative because he never once had an effect that was either good or positive towards anyone throughout the novel.

The Monster Inside of Me

1331 words - 6 pages My stomach clenched. It was the middle of the night when I first felt it and as I dragged my limp body to the toilet my thoughts went straight to it. “What if I have it?” I questioned myself over and over. My body curled over with pain, I thought about what my kids would have to go through if they didn’t have a mother or my husband without a wife. I tried to push these thoughts to the back of my head, but they seemed to stay. It had been

The Definition of Beauty

1235 words - 5 pages Advertising has changed in many ways over the years, growing and maturing to show us what we should be. Because our own self-esteem is not enough, we rely on advertising to tell us what is beautiful and what is not. Whether we realize it or not, beauty is ultimately defined for us. Products are advertised all around us, telling us that something in our life is missing because we do not have a certain product in our possession. Ranging from make

The Concept of Beauty

971 words - 4 pages period of time influenced beauty. During that time Plato, a great philosopher during that time, thought beauty to be established around the basic principles of proportion and the essence of unity. Whether he was expressing the beauty of art or physical human beauty his ideologies about beauty were prevalent in the concept of beauty. In the sculptures goddesses their features were rounded and proportionate and were expressed evenly. Additionally

The Definition of Beauty

1013 words - 5 pages , however, had to be perfect. The Renaissance woman needed a high hairline to be considered an object of beauty. To achieve this look, women would pluck away hairs or use quick-lime which would painfully remove skin as well as the hair. After the Renaissance, the idea of finding beauty in the natural curves of a woman evolved into large breasts being considered too seductive. Women would create an illusion of being flat-chested by wearing

Similar Essays

Creature Or Monster? How Does Shelley's Presentation Of The Creature

1855 words - 7 pages Creature or Monster? How does Shelley's presentation of the Creature and Frankenstein create sympathy or horror at different stages of the novel? Who is the real monster? The novel "Frankenstein" was written by Mary Shelley as a teenager during the 19th century. It was set in Germany in the 18th century, as this was a time of exploration and discovery with scientists and astrologists challenging the accepted order of things and breaking

Monster Of The Sea Essay

803 words - 4 pages hard as stone. Rebecca Driver (1997) states in her article Tales of unknown creatures make sense in a biblical frame work of history that many historians and scholars think that the Leviathan is a giant crocodile. Crocodiles are not found in the deep sea as mentioned the Leviathan is a great sea monster, and their natural habitat is inland in swamps, lakes and rivers not the deep sea. Driver (1997) also mentions that the Leviathan is such a

The Monster Of Imperialism Essay

954 words - 4 pages , published in 1899, Marlow meets both a sycophantic manager seeking to advance up the corporate ladder and a vicious Kurtz willing to murder indiscriminately. Yet despite Kurtz’s paramount evilness, Marlow gives his loyalties to Kurtz instead of to the company manager since Kurtz always remains conscious about the atrocities he commits. While the manager may not seem very powerful or evil, Marlow feels disgust over his fawning and almost useless

The Art Of Advertisement Essay

2908 words - 12 pages actually never happened to them, which causes them to be able to relate to the advertisement better and become more interested in the product or place that is being advertised. Advertisers play off consumer’s memories because it allows them to capture the consumer in a vulnerable state. The aim of this advertising is to have consumers focus more on the memories they had (or potentially made up) with the product instead of the rational