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The Movie Industry And Western Cultural Values

1110 words - 5 pages

It is evident that Western Cultural values are diffused worldwide through the movie industry. The films are controlled by western funding and reflect Western perspectives vividly. Between the lines in the scripts, filmgoers are urged to link the Western culture and “whiteness” with positive-hence legitimate-values and accept whites dominant position. Film is a powerful medium, thus movies were created with emotional designs on the individual audience in order to control his or her mind hence Hollywood serve as the functional means for establishing the concept of white supremacy. Hollywood movies are therefore the main instruments for establishing the whit supremacy mind-set that ...view middle of the document...

The Africans are forced in some sense to betray their own people, with the idea that they are in control when in fact they are just doing the dirty work for the whites, hence Instead of the westerners coming in and controlling an entire different culture of people, they would allow a select few who they would give “power” to control and torment their own people. In Blood Diamond the hegemonic ideology is evident as Domination is not simply imposed from above, but has to be won through the subordinated groups' spontaneous consent to the cultural domination which they believe will serve their interests because it is ‘common sense’ however this is not so In the Heat of the Night. Blood Diamond however gives a different perspective to the hegemonic concept of the supremacy of one group over the other. For example during the movie this difference in perspective in the hegemonic concept is seen in the scene where the one African tribe had the minority group of Africans kids lined up and were initiating them into the militia lifestyle to kill their own people. This scene shows how much power they had over their own people and even though it was their people they were torturing, it didn’t matter to them as long as they had a sense of domination and power. The most important component and overall idea in this movie was the pursuit of power. They would rather take it upon themselves to control their people instead of allowing someone else to do so in this case the whites, even though they themselves were being controlled by industries in the west who provided them with weapons which they used in the process of dominating their own. In essence they thought they were in control when infact they were not. Another example where whites represent power and supremacy in blood diamond is the scene where Danny Archer pulls strings to help the black character Solomon Vandy find his family in doing so reffering to his knowledge of white people who are in a position to help Solomon Vandy “another black man in Africa”. The black characters in the movie are...

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