The Film 'love Actually' By Bridget Jones

2349 words - 9 pages

The Film 'Love Actually' by Bridget Jones

Love Actually Essay

The film trailers designed to promote the film Love Actually represent
a particular view of modern love and relationships. Explore this idea
within a media analysis framework.

From the makers of Bridget Jones’s Diary and Notting Hill, the film
Love Actually is a romantic comedy about igniting laughter, wrecking
havoc, breaking hearts, daring commitment and forcing choices. The
film is of a typical romantic comedy genre, which is targeted at
teenagers and adults. The key ingredients of a romantic comedy are
that it is optimistic and it has humour combined with love and
friendship. Usually, the genre has a universal appeal, which widens
the range of target audience. The notions of love and relationships in
modern society that the film trailers portray are realistic in some
relationships, but the main outcome is not. The film was released in
November 2003, which also coincided with the timing of Christmas. The
film was probably released at this auspicious time of the year, as it
is a time of joy when families get together. The DVD was released on
mother’s day, which is another significant day of the year.

As part of this media unit, we concentrated on the two commercial film
trailers of Love Actually. The main purposes of these trailers were to
give an insight into the film and to be used as a promotional tool to
attract viewers. Despite the two trailers promoting the same film,
they portray a different view of love and target at different age
groups and gender. In this essay, I will be discussing the different
ways the film trailers are designed to promote the film and the way in
which they represent the concept of modern love and relationships.
Trailers are the most effective way of advertising a film because they
are moving images. This means that they are more attention grabbing as
there is more instant information given along with appealing images.

Love and relationships in modern society means a strong positive
emotion of regard and affection. In my views, it is an intense
affectionate concern or an intense sexual desire for another person.
It is a term of endearment and a strong fondness or enthusiasm for
something. A stereotypical view of contemporary love exists, which is
based principally on gender, social class and race. In Love Actually,
Huge Grant, who is the prime minister, falls in love with his
secretary; Martine McCutcheon. This contrasts with the stereotype
regarding social background, as Huge Grant is of a much higher status
than Martine McCutcheon in the film. The title of the film
automatically reveals various types of love, with the emphasis on
actually. I think this suggests that the views of love and
relationships portrayed in the film are the views of contemporary
love. In the title of...

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