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The Music Industry Essay

6981 words - 28 pages

Table of Contents

1
        INTRODUCTION
        3
1.1
        A quick look at the past
        3
1.2
        Area of research
        4
1.3
        Research Methods
        4
1.3.1
        Primary research
        4
1.3.1.1
        Qualitative Research
        5
1.3.1.2
        Quantitative Research
        5
1.3.2
        Secondary research
        6
2
        LITERATURE REVIEW
        8
2.1
        Theoretical underpinning
        8
2.2
        Attitudes
        9
2.2.1
        The ABC Model of Attitudes
        10
2.2.1.1
        Affective Component
        11
2.2.1.2
        Behavioural Component
        12
2.2.1.3
        Cognitive Component
        12
2.2.2
        Attitude Component Consistency
        12
2.2.3
        Measurement of attitudinal components
        13
2.2.3.1
        The Fishbein model
        14
2.3
        Review of the music industry
        17
2.3.1
        The business model
        17
2.3.2
        Company activities
        18
2.3.3
        Legal music services
        19
2.3.4
        Controversial music services
        19
2.3.5
        Attitudes about paying for music
        20
2.3.6
        Downloading habits
        20
2.3.7
        Effect on CD sales
        21
2.3.8
        Future projections
        22
3
        FINDINGS OF THE RESEARCH
        23
3.1
        Quantitative findings
        23
3.2
        Qualitative findings
        24
4
        CONCLUSION AND RECOMMENDATIONS
        26
4.1
        Consumer image
        26
4.3
        Music industry
        27
REFERENCES
        28
APPENDIX A - QUESTIONNAIRE
        29
APPENDIX B - INTERVIEW GUIDE
        31

1
        Introduction

Opinions differ extensively on how downloading capabilities and Peer to Peer file sharing affect the CD sales. The old topic of piracy has emerged once again as technological advancements continue at a high pace.

This assignment looks into the major changes within the music industry and investigates the attitudes of the music consumers and the music industry.

An image of the music consumer is developed and a pattern of buying behaviour is established, through qualitative and quantitative research, to determine the effects on sales of CDs.

1.1
        A quick look at the past

The music industry has a long history throughout the 20th century of struggle against new threatening technologies. The radio, the jukebox and especially the cassette players used to be the big threats earlier. Today it is the cable TV and the internet services that are the aim of numerous lawsuits.

The movement from analogue to digital sound began in the beginning of the 1980's when the CD was...

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