The Name Of The Game Essay

1215 words - 5 pages

The NCAA should pay college athletes because athletic merchandise, ticket sales, and media rights create huge amounts of revenue for the NCAA, and should be distributed to the players who earn it, not the coaches who stand behind the benches. “The main reason coaches are getting paid so much is because the players aren’t getting paid. The coaches are reaping the value driven by the athletes” (Schoettle 3). Average salaries of Division I coaches have risen more than 40 percent in just eight years, and this is happening as tuition rates rise epically, and teacher’s salaries and classroom budgets drop. Although athletics are important, schools may need to redistribute the millions they are ...view middle of the document...

Many of these players are fed up with the lack of provisions for basic needs; they have decided to take matters into their own hands in order to achieve rights to the revenues they earn. “Players from Arizona, Georgia Tech, Kentucky, Purdue and UCLA sent the NCAA President, Mark Emmert, a petition signed by the majority of their teams calling for basic protections for players of all sports” (Huma and Staurowsky 2).
The NCAA does not hesitate to reap every cent of the revenue the athletes they own make. “That year [2012], March Madness generated $1 billion dollars in ad sales. That’s more than the playoff and championship series for the MLB, the NFL, the NBA, and the NHL” (LaFosta 2). March Madness is the increasingly popular college basketball post-season championship tournament. A few short weeks of college basketball generates more money than entire professional leagues do, and yet, players are still not getting paid. “Smart Money reports 80 percent of the NCAA’s total revenue comes from rights fees to its annual basketball tournament” (LeMay 1). The NCAA makes billions off of the rights to the games themselves, and they also make money by selling merchandise such as jerseys, bobble heads, and more. They own a player’s name and number; players can be rendered ineligible for signing autographs for commercial purposes. Offices are set up to prowl eBay, Craigslist, and other resale websites to hunt down players who may be selling their name under the NCAA. This is another fountain of frustration among players. College athletes must not only be dedicated to their studies, but also to their teams. However, they cannot even turn a profit on an autograph without being rendered ineligible for play.
All in all, student athletes maintain two of the hardest jobs known to young adults. These people sacrifice everything for their sports and academics, and receive little to no financial help when they struggle to find money to eat, pay rent, pay tuition, or pay medical bills. The NCAA invests players’ lives into sports, and players have yet to see a cent of return on that investment. This inhumane treatment is taking a toll on the players; they are taking action by signing petitions and starting organizations to speak up for themselves. Although college athletics are a huge part of a college experience, many people still allow athletics to take a backseat to academia. However, combining the two, creating a hybrid student athlete puts an entirely new twist on this mindset. Student athletes do both; they participate in athletics and excel in academics. These exceptional people are working harder...

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