Media, the plural of medium, is a term used for all different types of communication channels through which information is exchanged. It is very broad term and used to describe different ways or channels through which we disseminate or receive information. The popular communication channels are television, radio, newspapers, telephones, computer, internet, fax, books etc. The type of information that is disseminated or received includes news on different aspects, educational information, marketing related messages, public service messages, rules and regulations, to name a few. Collectively, all these communication channels i.e. radio, newspapers, television, internet etc. are known as “mass media”.
Media has evolved into different forms over the years along with the technological developments in the world. Today, media has enabled humans to exchange information to different parts of the world within a matter of nanoseconds. This information can be exchanged in the form of text, audio, visuals, etc. Expansion of media channels and its access to common people across the boundaries has influenced their lives. This impact of media on lives of the people can be regarded as positive and negative.
The positive aspects of media on our lives are numerous. We can access information about any institution, government body, corporate or even another person through internet. Mobile phone has helped the people to communicate with other people in the far-flung areas. Starting with the newspapers, television and radio which are a major source of the news and information about the world affairs, media has emerged into really sophisticated tools such as computer, fax, internet, electronic mail (e-mail) and mobile phone. Internet has revolutionized the lives of the people in 21st century. This era on the basis of such a vast flow of information is known as “information age”.
Electronic mail (e-mail) has enabled the people to send and receive messages over the internet using a computer. The latest development in the world of media is the access and usage of social media websites such as Facebook, Twitter, and LinkedIn etc. These websites offer people to build their virtual profiles and connect with each other over the internet. People can place their photos, videos, messages and share it with other people in the group. So overall these developments have revolutionized the way people used to interact with each other and opened the doors to vast fields of development.
Apart from the positive aspects, media has negative facets as well. Extensive use of media particularly in the form of television, internet and mobile phone is not a healthy activity for the children and teens. The flow of information doesn’t have any barriers and people can access any type of information just with a click. This information like explicit adult scenes, movies showing consumption of alcohol etc. are also accessed by the teens and tweens. Social media has destroyed the personal...