The Nike Essay

948 words - 4 pages

The Nike

A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products in her name to push new levels of achievement in athletes worldwide. The Swoosh logo at the side of each shoe is intended to represent the wing of the Greek Goddess Nike. The vibrant spirit of this ancient goddess has bridged the gap between ancient mythology and modern technology, and manifested itself through the most successful shoe company of all time.

The Nike of Samothrace captures the essence of the goddess in a dramatic pose. Her body leans forward as her robust wings heave upwards, creating a magnificent balance and sense of motion. Recovered in the Sanctuary of the Great Gods by a French explorer in 1863, the statue stands 8 feet tall. The deep lines and contrasting textures of the feathers, fabric, and skin allude to the elegance of past Greek style. Of all similar remains from ancient Greek art, this famous Hellenistic sculpture best reflects the sense of pride, honor, and victory associated with the goddess.

The Swoosh logo was created by Caroline Davidson in 1971. Davidson was asked by Phil Knight, co-founder of Nike, to create a logo that could be placed on the side of the shoe. She gave him the Swoosh, and he in return gave her $35.00. When the Swoosh is inverted and placed next to the wing of The Nike of Samothorace, one can see the correlation. This logo was designed to embody the spirit of the Nike in a simple but effective form. The first shoe with the Nike Swoosh was introduced in 1972, and with it an ancient flame was rekindled. This started what would become the most popular and well known brand name in the history of the shoe industry, and did justice to the ancient goddess of victory for which it stands.

The association with this Greek goddess went much deeper. The Greeks inspired athleticism and personal prowess by shifting political confrontation to physical competition. The Greeks gathered an assembly of top athletes around the world, in a competition we now know as the Olympic games. During the Greek times, athletes gathered on sacred land, namely the Sanctuary of Zeus and Hera near Olympia, Greece, to celebrate and pay homage to their supreme god. To attain victory in these games was a matter of great prestige. The Swoosh was designed to not only embody the wing of Nike and symbolize personal victory, but also to celebrate the spirit and inspiration of the entire Greek civilization and its competitive...

Find Another Essay On The Nike

Nike: The Sweatshop Debate Essay

1825 words - 7 pages Should Nike be held responsible for working conditions in foreign factories that it does not own but where subcontractors make products for Nike? In many ways, it seems obvious to me that Nike should be held responsible for working conditions in foreign companies where products for Nike are made. In my opinion a company is not only responsible for itsʼ own employees but also for the employees that produce for them even though theyʼre not in

Nike: The Power of Exploitation Essay

2558 words - 10 pages Nike: The Power of Exploitation Outline I. INTRODUCTION Paragraph No. A. Nike Described + Thesis: Many people can prove that Nike is a company 1 that continues to push the boundaries of design and performance, promoting freedom and choice, but these same people leave out the obvious facts that show how this company exploits third world countries by

The Temple of Athena Nike

1099 words - 4 pages The Temple of Athena Nike exemplifies the early Greek belief that the gods, specifically Athena, held divine providence over government and victory in war. It was built as part of the same project as the Parthenon, one of the greatest achievements of Mycenaean Greece. Lasting from 1300-1000 B.C.E, Mycenaean Greece bordered Epirus, Macedonia, Phrace, Phryapa, Mysia, Caria, and Lydia. Encompassing this time span, Ancient Greece lasted from 8000 to

Case Study: The Nike Sweatshop Debate

867 words - 3 pages Case Study: The Nike Sweatshop Debate PAGE \* Arabic 1 Case Study: The Nike Sweatshop DebateEstablished in 1972 by former University of Oregon track star Phil Knight, Nike is one of the leading global designers and marketers of athletic shoes and apparel. The organizations "swoosh" logo and "Just Do It!" marketing phrase are among the most recognizable logos in history. Nike has annual revenues of $15 billion and sells its products in over 140

Strategic Analysis of the Firm, Nike INC

5893 words - 24 pages Strategic Analysis of Nike, Inc.Submitted to: Fuad May 15, 2007Submitted by: Nargiz Akbarova Gunel Rafiyeva Nadi GhulamTABLE OF CONTENTSIntroductionIndustry analysisFirm Analysis a) History and Background b) SWOT AnalysisCompetition AnalysisMarket PositionResources and CapabilitiesCurrent StrategyConclusionReferencesIntroductionNike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our

Report on the Case Study Nike

2216 words - 9 pages Report on the Case Study Nike This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary =========== The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image

Nike Carroway in the Great Gatsby

721 words - 3 pages In today society, many people like to follow thecurrent. They want to catch the wave. Which mean, it does notmatter if things were good or bad, right or wrong, they justfollow and do them without any thinking. Therefore, there arenot too many people would like to be a normal, thoughtful norneutral person. However, in the novel, The Great Gatsby, byScott Fitzgerald, one of the character name is Nike Carroway, hewas the good and neutral narrator

Winged Victory: The Nike of Samothrace

1593 words - 6 pages Winged Victory: The Nike of Samothrace The Nike of Samothrace (fig. 1) Charles Champoiseau uncovered pieces of masterfully worked Parian marble in April of 1863.1 On Samothraki, the island from which Poseidon is said to have watched the fall of Troy, these segments of stone came together to form four main sections: a torso, a headless bust, a section of drapery, and a wing.2 The sections were shaped to be assembled though

Nike- The Biggest Training Shoe Company

1024 words - 4 pages Nike- The Biggest Training Shoe CompanySports has become a widespread interest after World War One as a pursuit of physical health development and new found past time interest. Various trainers shoes were invented back in the 1870s by several companies and the launched of rubber shoes became a new revenue stream for basic product in United States.There was a sudden demand of sports shoes after World War Two where basketball as a sport became an

Nike Sprints Ahead of the Competition

2621 words - 10 pages 1)The question "Should Nike switch from a focus on celebrities to a focus on its products in its advertising" is a classic example of a management decision problem where a particular problem confronting the management of a company (Nike in this case) and they are then required to make a decision of what course of action to pursue.Clearly in this case it is a very important decision and it may determine the continued future success of the company

Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

2314 words - 9 pages Of all the major fads and trends surging through popular culture, none is more prevalent than flashy footwear. Mainly with athletic sneakers, the footwear industry has experienced a major influx in the demand for the output of iconic shoes. The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, and New Balance, takes place all over the globe. With the industry experiencing severe

Similar Essays

The Nike Co. Essay

3208 words - 13 pages NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ø DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like

The Success Of Nike. Essay

1928 words - 8 pages Nike. Inc was ranked 204 in the 2002 Fortune 500 with over 9 billion in annual revenues. The founders went from selling shoes from the back of a van to 10,000 Nike stores all over the world. That is a success story. Each and every athlete has a different way of performing and Nike provides a variety of products (make, model and body style) allowing athletes to perform to their fullest and best performance. I strongly agree that the success of

Nike: The Sweatshop Debate Essay

696 words - 3 pages Nike: The Sweatshop Debate analyzes the legal, cultural and ethical challenges confronted by global business and will also examine the roles that host governments have played while summarizing the strategic and operational challenges facing global managers at Nike. Having standards in place will protect the organization from a major crisis like the one formally faced by Nike.Philip Knight and Bill Bowerman created the world's largest sportswear

Nike, Hitting The Wall Essay

3845 words - 15 pages Nike has built up their brand name through marketing; the result is one of the world's best known corporate trademarks. However since it was founded 19631 the company has become a symbol both of the benefits and risk that lie in globalization. The success of Nike is unchallenged, however since the beginning of the 1980s Nike has confronted several conflicts where it was criticized for its international labour practices. The strategy of