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The Nike Co. Essay

3208 words - 13 pages

NIKE

1.)Description of Nike.
2.)Definition of Total Quality Management and how Nike implements it.
3.)Definition of the Five Elements of Task Environment and how Nike. implements it.

The company: 1-A brief history of the organization
2- Nike’s goals
3- Nike’s objectives
4-Markets
5-Size

Compare theory with what we found
Conclusion

Ø DESCRIPTION

Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the world's number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. Nike doesn't only sell athletic shoes, but a wide variety of sporting goods and clothing; they design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of all ages. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in-store outlets in urban markets. NIKE sells its products to about 19,000 US accounts, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns about 36% of the firm.

Ø TOTAL QUALITY MANAGEMENT

Total quality management represents both a social revolution in the work place and a rigorously effective approach to professionalism and success. Total quality management is a management system that is an integral part of an organization's strategy and is aimed at continually improving products and service quality so as to achieve high levels of customer satisfaction and build strong customer loyalty .In other words, the true Total Quality organization will eliminate all competition other than from other Total Quality giants. Many companies have benefited from an emphasis on TQM; however, it does require a considerable amount of company wide commitment to be successful . The customer doesn't know what is technically or organizationally feasible. So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels higher than those offered by the competition.

We can now see that there are two principal elements to Total Quality: a business strategic element base on customer-related information, aimed at identifying the strengths and weaknesses of the competition; and an organizational improvement element aimed at ensuring a faster rate of performance improvement in all aspects of the business than cant be achieved by any competitor.

The concept of Total Quality doesn't only apply to commercial organizations; it's applicable to any type of organization, even to individuals. Further more, the use of a disciplined and structured approach to project-by-project improvement activities, on a company or organization-wide basis. Project-by-Project improvement...

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