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The Number One Show On Television: The Blacklist

2430 words - 10 pages

The Blacklist is a crime drama television program that airs on NBC. It is an American television series that stars Megan Boone, James Spader and Harry Lennix. The idea behind it is that an ingenious, criminal mastermind, for some apparent reason, starts to assist the FBI in catching the world’s most wanted criminals, some of which they did not know existed. Yet, Raymond “Red” Reddington surrenders to the authorities under the condition that he will only cooperate with a rookie FBI profiler, Elizabeth Keen. NBC ordered for a nine episode first run on October 4, 2013, and in December 2013, they renewed the show by ordering a twenty two episode second season as an early indication for future success. But, what were the reasons for the show’s early success? After examining various trade journals and articles on the subject, I am asserting that The Blacklist is the number one new television from last Fall’s list of pilots based on its specific marketing, distribution, audience, timeslot, critical reception, and potential revenue.
Positioning and Marketing In the Marketplace
The Blacklist has been able to utilize its marketing strengths to better position itself in the industry. In entertainment, particularly the film and series sector, marketing is a challenging and dynamic function of business. Fortunately, the issue of marketing and positioning was not challenging for The Blacklist because of the brilliance of the actors, scriptwriters and producers of the show. The series is able to capture the attention of its audience, by casting its popular actors. Other audiences that have been and will continue to be crucial to The Blacklist’s success are the fans that each cast member has brought with them from their previous work. For instance the star power and sly wit of the lead actor Mr. James Spader has helped The Blacklist to become a top rated new television crime and drama show. You may remember him from his eccentrics in such films as Pretty in Pink, Crash, and Stargate. Not only that, Spader also appears as Robert California in the The Office, and as attorney Alan Shore in Boston Legal, “for which he won three Emmy Awards”, according to imdb.com. Spader brings with him to The Blacklist fans of comedy, legal procedure, science fiction, and of course drama. Because most of his work is from the 1980’s and 1990’s he is able to draw in the older fans, whereas co-star Megan Boone does the same for the younger generations. Yet, I think that the starring role combination of Megan Boone as Elizabeth “Lizzie” Keen and James Spader as Raymond “Red” Reddington together capture more female and male viewers than they would in solo roles .
Now let us turn to the show’s slot in NBC’s schedule, immediately following The Voice. By previewing the show, the hip new chair-turning vocal competition, was able to consistently pull in twelve million viewers for The Blacklist to retain as a result they did not have a problem looking for a new audience. Spader and Boone...

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