As the publishing industry is on the verge of collapse and NOOK sales jump, I as a book self-professed bibliophile cry myself to sleep. The future of printed media is inevitably becoming digital. Everybody knows this, but I still cling to my print media conventions. I try to convince myself that it is somehow better, and I hold on with the dire grip of preemptive nostalgia. Jack Schafer, the former editor to the online magazine “Slate”, shares my nostalgic view of printed media. In his article titled, “Print vs. Online: The ways in which old-fashioned newspapers still trump online newspapers”, he explains how he cancelled his subscription to the New York Times and replaced it with the online version of the newspaper. In less than a year after his cancelation of the Times he reinstated his subscription to the printed form.
This article was published within the Media Criticism section of Slate online magazine. The articles genre could be classified as a media analysis article and an opinion editorial, since it was specifically placed under the criticism section. Also, its subtitle “The ways in which old-fashioned newspapers still trump online newspapers,” suggests that it will be reporting on the weaknesses of online newspapers. Due to this article’s placement in the Media criticism section and its title, Schafer’s primary purpose seems to be to inform his audience of how print media is significantly different then online media, and the current trend of news consumers preferring online articles. He informs the reader of the general conditions and changes that are occurring in news delivery, and notes the relationship between delivery method and memory retention. Shafer quotes Bill Hills essay, “The Magic of Reading” as well refereeing to the findings in the paper, “ Medium Matters: News Readers’ Recall and Engagement With Online and Print Newspapers” by Arthur D. Santana. (Further exploration into these areas will be discussed in the Rhetorical Appeals section.)
Shafer adheres to an informal writing style that makes the reader feel comfortable with the author. The text of the editorial is clear and easy to understand, there were no complicated or difficult parts. The overall sentence structure was simple and straightforward. Additionally, the resource materials, and Shafer’s personality appear to address his various tastes without losing focus or the key audience. Shafer’s article also seeks to entertain its readers by remarking on personal anecdotes, such as missing the New York Times blue bag on his lawn. While Shafer maintains a simple, personal tone, the presentation of the subject has an inherent value about the superiority of print over digital media
Schafer elicits a range of positive emotions throughout his editorial. He does this with the use of personal stories and stylistic writing. Jack Schafer also used different levels of style, which correlate with his different ethos, pathos and...