This website uses cookies to ensure you have the best experience. Learn more

The Role Of The Mass Media In American Politics Today.

2325 words - 9 pages

The mass media today play a vital role in American politics and possess a vast amount of power with reference to the political process. A role is defined as characteristic and expected social behaviour and the function, position or actions taken by a required person or group. (web reference 1) Politics as we know it is inconceivable without the mass media. They are the central forums of political communication in modern liberal democracies and are known today as the 'fourth estate'. This essay will argue the role the mass media play in American politics by examining ideas of political propaganda; dominant ideologies presented in the media, polysemic meanings conveyed, political party campaigns, journalistic bias and their positions as gatekeepers. The mass media of the United States of America are effective and powerful ideological institutions that carry out a system-supportive propaganda function.Governments everywhere are aware of the political importance of the media. Governments therefore have developed philosophies about the political role to be played by the media in their societies and ways to control the impact of the media on government activities. The Latin definition of media is "middle" (O'Shaughnessy, 1999:2) as they are the middle chain of communication from the sender and the receiver of information. In society today, the media are situated in a pluralist model of liberal democracy and are often seen as fulfilling the vitally important role of 'fourth estate' being the guardians of democracy and defenders of the public interest. (web reference 2) The mass media in American politics are known as the fourth branch of government in addition to the main three of the President, executive and judiciary branches.Within contemporary society today, the media transmit political propaganda from the political to the public sphere. Propaganda is information or material spread for the specific purpose of promoting a doctrine or cause which reflects the views and interests of those advocating or opposing it. (web reference 1) Journalists and their editors tend to frame political news in ways, which emphasise rivalries between leaders and, to a lesser extent, the contest between government and Opposition front benchers. Tiffen's position on the power of the media throughout politics is:The political role of news tend to picture news content as a deliberate exercise of power - the expression of propaganda to further the interests and attitudes of those producing it (2000:184)To an extent, news today is a form of popular entertainment and neglects to inform people in a reliable way. Hartley claims:News is not the newsworthy event itself, but rather the report or account of an event. It is a discourse made into a meaningful story in the same way as speech is made up out of elements of language. (1982:11)People are independent of television news as a reliable source of information compared with newspapers. (Lodziak, 1986:64) Television news, current...

Find Another Essay On The role of the mass media in American politics today.

Explain what you understand by the concept of 'globalisation' and, with reference to relevant examples, assess the role and impact of the mass media in this process

2471 words - 10 pages '. The Iranian government went so far as to ban American satellite television, but many Iranian people access it in secret, with typically American programmes such as 'Baywatch' proving popular[8]. This is an example of media globalisation; globalisation and 'Americanism' conveyed through the use of the media, something which strongly traditional countries fear will harm their culture. Yet this is not restricted to heavily religious eastern

With particular reference to television news, assess the role that the mass media have in shaping "reality"

1759 words - 7 pages "The mass media serve as a system for communicating messages and symbols to the general populace." (Herman and Chomsky, 1994: 1). From surfing the worldwide web to picking up a newspaper in the morning, from watching the nighttime news to switching on our mobile phones mass media is all around us, in everything we do and we can't escape it. We are in a period of media saturation. Television is the best media example to use because, "watching

The Role of Jews in American Politics

1744 words - 7 pages politics. Jews have become a more active part of American politics due to Senator Lieberman’s candidacy for Vice President. However, Jew’s role in American politics has progressed over the years. In the early years of our nations history Jews were not as actively involved in political positions. Senator Lieberman suggested that one reason, why Jews did not enter active politics during the start of the twentieth century was because of anti-Semitism

The Role of Faith in American Government Today

1876 words - 8 pages The role of religion and faith in politics is topic few want to discuss. As a person that has worked in sales and customer service his entire career it has been drilled into me to avoid the topics of both religion and politics. Combining the two is a recipe for trouble. However, I believe that religious and faith based groups need to be active in forming political parties, electing people that reflect their faith, and in the process affect the

The Role of Special Interest Groups in American Politics

1360 words - 5 pages narrow range of policies;" and unlike the goals of political parties, their intentions are to "influence the content of public policy rather than the results of elections." Nevertheless, it is a realized fact that special interest groups with a mass membership are considered to be congregations with enough power to affect election results and "pressure party leaders, legislators, and others in official position to act in accord with their wishes

The Role of Media Bias in American Society

2545 words - 10 pages The Role of Media Bias in American Society One of the major problems in the American media today is non-objective reporting which is also known as bias. This has been a trend since the early 1980?s and is very alarming for American citizens who watch the news for truth and honest reporting. Not only has bias been a problem in the broadcast media of ABC, NBC, and CBS, but it has also been a problem in mainstream newspapers such as The New

The Role of Social Media in American Society

1095 words - 4 pages When analyzing the role of social media in American society, several questions come to mind. What is social media and are these social media and networking sites helpful to the people of America; can these sites be used to enhance or do they intrude in the relationships people have with others, and can they be integrated into their daily lives successfully. As the world becomes more and more technology friendly, the internet has transformed into

The Image of Women in Mass-Media

1336 words - 6 pages Socialization of people has been occurring through family, public education and peer groups. However in recent years, the mass-media has become the biggest contributor to the socialization process, especially in the ‘gender’ sector. The mass-media culture, as influential as it has become, plays the most significant role in the reproduction process of gender role stereotypes and patriarchal values. It is true that a family model of nowadays is

The Power of the Media in Politics

1608 words - 6 pages The Power of the Media in Politics      The mass media possesses a great deal of influence in society and politics in the United States.  Newspapers, radio, magazines and television are able to use their own judgment when reporting current events.  The power of the mass media is an asset to the government in some instances and a stumbling block in others.  Recent technology and regulations related to the media have improved

The Roles of Social Media in Politics

1648 words - 7 pages Twitter and Facebook, the conversation was much more critical of Mitt Romney than it was of Barack Obama. And when the criticism of one candidate and praise of another are combined, the conversation on Twitter leaned Obama's way” (Pew). It was the first time in history social media had a role in the process and called the presidential election correctly. Since it worked for the election President Obama has taken to social media again this time

The World of Mass Media

1138 words - 5 pages The world of Mass Media is a complicated place as told by former TV and Radio reporter, Al Meyers. “You never know what you’re going to be doing, but then there’s the ability to be able to do it and to share that with the people who are listening.” Meyers, who is retired, gave me the pleasure of sitting down and talking to me about the world of Mass Media Communication, then and now. Most of what we hear about in the world today comes to us as

Similar Essays

The Imporatnt Role Of Mass Media

1433 words - 6 pages The important role of mass media Mass Media play an important role in the society life. Mass media refers to a various methods of data and information on a global scale (Mujtaba, 2011). Without the role of mass media, societies cannot retrieve or know about the news around the world. When people being connected with the mass media, means that the people connected around the world. Mass media can transfer information through a media and can

The Ruins Of America Via Popular Culture In Mass Media And Politics

1319 words - 6 pages makes you more money than the average CEO. With the focus on the nontrivial things in life, it’s no wonder that popular culture has ruined American society, media, and politics. Popular culture is a lucrative business for celebrities, and it is a part of everyday living for American society. David Schwab of Octagon First Call, who represents celebrities, says that Miley Cyrus name automatically gets a brand media coverage. She has been labeled

Critically Evaluate The Role Of The Mass Media In Contemporary British Society

1109 words - 4 pages role in society today, affecting and influencing peoples views and beliefs on matters such as race, sex, violence and politics. In order to evaluate the role of the mass media in contemporary British society it is essential to look at the different theories and the different ways in which the media affects society.Perhaps the most well known theory that relates to this case is the Marxist theory. Marxists see the mass media as "tools for creating a

Politics And Businesses Control Over The Mass Media

1074 words - 4 pages media is not as reliable as it pretends to be in the eyes of the common people. This paper will prove some conspiracies associated with the Vietnam War, the 9/11 attack in the USA and the Iraq War. There is a group of powerful political leaders or some wealthiest families in the world who controls the knowledge of the truth by the mass media and other major social structures as the high level government officials, private organizations for