This website uses cookies to ensure you have the best experience. Learn more

The Role Of Electronic Channels In Distributing The Tourism Product

3097 words - 12 pages

"The role of electronic channels in distributing the tourism product"Firstly I would like to say that electronic distribution channels are vital to any business who want to thrive in today's market as we rely so much on technology. As a twenty one year old college student I am all too aware that I am part of a generation who relies on technology to function in everyday life. I can safely say I check my phone at least every twenty minutes depending on the situation I am in. Businesses are aware that they are part of the 'social media era' and therefore must spend vast amounts of time and money trying to stay up to date with today's technology. Tourism suppliers are of no exception, in fact "a new report on holiday shopping found that 65 percent of Internet shoppers plan to browse items online and then head to a store to make their purchases." (, 2013) Secondly, I want to make the point that we are trying to recuperate from a recession which is affecting everyone. All businesses, big and small, in every sector have had to make drastic efforts to stay afloat. Several companies reported large and sudden reductions in customer orders and have never really recovered. Reading articles online I came across a quote that I feel sums up the recession, the author who I tried but unfortunately could not find said, 'we saw a situation where there was a hole in the ground that we were shovelling money into and we didn't know how deep the hole was. We said to ourselves all we can do now is act on what we know today, we don't know how long this is going to go on for'. (Unknown, 2013)In reading, Professor Dimitrios Buhalis' - eTourism Trends and challenges in Social Media era I have learned a lot on the subject. ETourism, also known as the application of 'information communication technology' or ICTs for short, has had a drastic effect on the management, both strategic and operational, of tourism organisations as well as destinations. If we go back to 1995, the year the internet, World Wide Web first went live, and then in 2005, when the social media revolution began, we can see this is when the larger companies i.e. hotels and airlines took full advantage of this new avenue. They saw an opportunity to expand their target audience, it was here that tourism marketing was revolutionized. All of a sudden the tourism sector could advertise to a global market, their customer base grew rapidly while at the same time stayed cost effective. It was not only large chains who took advantage of this opportunities, we seen small companies e.g. independent travel agents grow 'virtually' in size. A customer in Cork for example could book a holiday with a travel agent in Longford using their online facilities, something that before the internet was nothing short of impossible unless they came to the branch personally.If we look at companies such a Ryanair, The Hilton, British Airways, The Marriott etc. these companies all capitalized these new methods early, early...

Find Another Essay On The role of electronic channels in distributing the tourism product

Blood and Blood Product Safety and the Role of Government

2642 words - 11 pages One million people in the U.S. are living with HIV. 1 in 6 of those people are not aware that they are infected. About 8,000 hemophiliacs in the 1980s where infected with HIV and Hepatitis due to contaminated blood supplies. The Food and Drug Administration (FDA), the Center for Disease Control (CDC), the government, the National Hemophilia Foundation (NHF), and the companies distributing the medicine used to control the clotting of a

Impact of Tourism in the Caribbean

2086 words - 8 pages in sustaining capitalism” (444). Furthermore, the articles mentioned in this paper help to provide an insight into the tourism industry in the Caribbean and also help to demonstrate capitalism’s role within it. In the book New Perspectives in Caribbean Tourism, Brooks’ chapter: ‘A Squatter in My Own Country! Spatial Manifestations of Social Exclusion in a Jamaican Tourist Resort Town’, presents a qualitative study on the effects of tourism

Instead of small-scale of tourism, we need to develop more large resorts. Critically evaluate this assertion, focusing upon the role of tourism in economic development in your answer

1330 words - 5 pages view, by analysing the role of government in tourism management, the economic advantage of large tourism resource development and the multiple effects of tourism, to evaluate the significance of developing tourism with large resorts.2 GOVERNMENT PARTICIPATION IN TOURISM DEVELOPMENTOne of the most vital differences between large and small-scale tourism is the extent of government participation in tourism management and planning. The economic role

The South China Sea Channels

982 words - 4 pages The South China Sea channels a third of the world’s shipping and is rich with fisheries, oil and gas deposits. It is also one of the most disputed areas in Southeast Asia and there have been scuffles between countries in recent years. Seven sovereign states, namely Brunei, China, Taiwan, Indonesia, Malaysia, Philippines and Vietnam, have been contending over territory within the region of the South China Sea for centuries. Examples of these

Sustainable tourism in the Maldives

1971 words - 8 pages of the carbon emissions released into the atmosphere by the Maldives, is tourism. Tourism may be damaging the environment for the Maldives, but it is also an important part of the Maldivian economy. The two main sources of money into the Maldivian economy, are tourism and fishing. Tourism is very important to the Maldivian economy, because it makes up 28% of gross domestic product (GDP), which is the total value of the goods produced in the

Tourism in the Lake District

683 words - 3 pages nature around. In this essay I will come to a decision about whether or not tourism should be banned from this area.Firstly, tourism is an advantage for the residents of the Lake District. Tourists bring in lots of money every year. In 2009 £925,700,000 was spent by visitors on souvenirs and more. Also tourists go to shops, hotels, attractions, tours; they use public transport and pay to go to museum's which all means jobs. People have to

The Use of Electronic Cigarettes

1048 words - 5 pages willing to use the product to quit. The United States needs to progress to help prevent the leading preventable cause of death in America, and market the use of an electronic cigarette as the better alternative for smokers to obtain their nicotine dosage. Works Cited Cassidy, S. (2011, October 26). Electronic Cigarettes. . Retrieved May 9, 2014, from innovations/electronic-cigarette1.htm

The History Of Electronic Music

1046 words - 5 pages When you listen to music on the radio in your car or on your iPod, it’s very likely that you’re listening to some form of electronic music. For example, genres such as pop or rap often use electronic sounds. Electronic music plays a part in the majority of what we listen to today. However, you may be asking yourself: where did it come from? What led it to crawl out of humble studios with primitive machinery, to escape from the harsh criticism of

Pros of the Electronic Cigarette

948 words - 4 pages A tobacco cigarette contains six hundred components; therefor, when it burns its process produces over four thousand substances many of which are poisonous and can cause cancer. Electronic cigarettes are battery powered devices that contain liquid nicotine that is dissolved in water and propylene glycol (Leader, 2013). The only substance that electronic cigarettes have in common with the tobacco cigarette is an addictive substance called

The Integration of Electronic Health Record Systems in Healthcare Settings

1836 words - 7 pages The integration of electronic health record systems in healthcare settings has brought forth unfathomable capabilities. Quality patient care, along with decreased medical errors only names a few of the incredible improvements being made. Determining the cost-effectiveness of implementing a health information system in a large, medium, and small scaled facility is analyzed. Ethical issues along with legalities and advantages are discussed in

Barriers on the implementation of Electronic Invoice in Mexico

1051 words - 5 pages Machiavelli stated, changes are not easy. Most of the times people are reluctant to change and they prefer to stay the same. Those brave enough to attempt it will have a hard time in achieving their goal. The use of Information Technologies is something that for most people means to change how they live on an everyday basis. The real problem comes when an electronic invoice systems is enforced to every taxpaying company. This paper tries to find

Similar Essays

The Distribution Strategy Of The Product In The Uk Market And Types Of Distribution Channels Utilized

1599 words - 6 pages The distribution strategy of the product in the UK market and types of distribution channels utilized.Distribution is defined as: "involves company logistics and marketing activities concerned with making and distributing the finished product to customers" (Kotler et al 2007, p106). Distribution simply refers to how you will sell your products to your customers. Depending on what product you are selling will directly influence how you distribute

The Importance Of Ion Channels Essay

1551 words - 6 pages Oculocutaneous albinism is the lack of color in an individual skin hair and eyes. This is a condition that exists from birth. This a The Importance of Ion Channels: An Analysis of the Long QT Syndrome Inheritance method Long QT Syndrome (LQTS) is an uncommon congenital heart condition in which patients affected by this syndrome are at high risks for cardiac arrest and sudden cardiac death due to mutations in cardiac ion channels (Crotti et

The Role Of Electronic Media In The Evolution Of Presenting Literature

1282 words - 5 pages quantities. These books could be found at the local library and checked out. Due to the continual development of electronic media over the past century, the library as we know may have its days numbered. The advent of electronic media began in the late 1800s with the inventions of the phonograph and telephone. With the invention of the phonograph, media could be recorded on a vinyl disc and the played over a loudspeaker. While this invention

Political Ideologies Play A Significant Role In Determining The Direction Of Leisure And Tourism Policy

2181 words - 9 pages "Political Ideologies play a significant role in determining the direction of leisure and tourism policy" DiscussIntroductionFor this essay I want to focus on policies of leisure from an ideological context. I will be looking at policies that have been created over the years and the views of different political ideologies on them. Different ideologies have different views on subjects related to leisure policy and public policy in general