The term "globalization" is commonly used to describe the increased mobility of goods, services, labor, and technology throughout the world. Globalization is a social change; it is really an increase in connections among societies and their elements. Globalization has become identified with a number of trends, most of which developed in the period after World War II. The developments of technology, organizations, legal systems, and infrastructures helped enable this movement to occur, thus leading cultures toward the idea of modernity. The ongoing "globalization debate" confronts the world of social sciences with a series of theoretical and empirical challenges.
One could feasibly determine that the term "globalization" means to make global worldwide, either in scope or by application. Scholars excelling in the varying fields of sociology believe that globalization is not only just a passing trend, but also rather a worldwide phenomenon that has replaced the Cold War system. Concerning "cultural globalization," the two main dimensions that make up this social state are media and communications, as well as religious responses, such as the ideology of fundamentalism. This specific literary work will concentrate on the significant dimension of the media.
The media is acknowledged as one of the most influential social institutions, when referencing to cultural globalization. The mass media generally includes the radio, television, film, the press, and other literary sources, whether they are fictional or not. A majority of the time, film and video are considered to be "representations" of reality in some sense. In terms of documentaries, their key issues are how to represent reality as accurately as possible, thus enabling this dimension of globalization to almost form a "public sphere" of what is accurate and acceptable within the society it is depicting. In return, these "depictions or portrayals" of cultures have ignited heated debates amongst the international communities surrounding the concepts of cultural globalization.
Cultural imperialism also referred to, as "Americanization," or "westernization," is a homogenization that critics insist the mass media is to be blamed for. The cultural imperialism debate becomes highly important shortly after the decolonozation begins to produce dozens of new states in Africa, Asia, and the Pacific (Lechner and Boli: 287). Hence, with the formations of new states, come the births of new cultures.
During this particular time period in history, the "politico-military" can no longer exercise their forces in the same manner as before. Therefore, the neo-colonialists began using symbols and psychological control as a means of force. These individuals carry this process out via global telecommunications systems, especially by the "proliferation" of television.
As previously mentioned, heated international debates stem out of the media's portrayal of societies, as well as new...