Subject: the political opinion and behavior of the adolescents and/or immigrants
Aim: understand how the political internet memes being non traditional forms of political participation, are able to express and influence the political opinion of voters.
New social media are tools that allow us to reduce the price of the individual participation of discussion and action in political life, as well as strengthen the capacity of feedback. They do this by facilitating the transition from private to public segment of the information space. Social media allows people to express themselves sitting at home, thinking that nobody know about this.
Thus, social networks and forums are a modern version of the Greek agoras and they provide researchers with recorded data of such discussions for an extensive analysis of the political sentiments. In addition, users of social networks have reported a lot of information about themselves, thus allowing to carry out quite correct sociological analysis of the public opinion on the political issues. However, the potential of such analysis is limited by the fact that such analysis in social networks and forums is not a trivial task. For example, the content analysis requires making a preliminary list of key items for the main step of analysis. This list should adequate represent the problems and subjects are being studied, as far as it is used as a basis for categorization and analyze of relevant messages. If the groups discussions consist of hundreds of thousands of posts, comments, primarily a problem of data volume arises. Even for a familiar cultural and political space, an adequate selection of relevant key units for analysis is highly intellectual task. Transferring the space of analysis to unfamiliar, specific groups such as immigrants or members of youth cultures, pensioners, repeatedly actuates and enhances all existing problems of such analysis. Mentality features, cultural norms, language and vocabulary of these groups will be superimposed on the internal features of Internet communication (such as digispeaking or special slang). Most of these new slang words arises in response to the events of real life and is a reflection of people's attitudes to events what are happening. In the migrant's circles, this process often bases on the national languages, which further complicates the analysis.
Therefore, the development of formal approaches that could facilitate the analysis of the posts or comments of certain social groups in social networks is actual now. Such approaches should help researches to search the key units for content analysis and would not require too deep acquaintance of researchers with all aspects of discourse of studied groups. The basis of such formal approach can be found in the qualitative and quantitative analysis of special Photoshop images (so called in Ukranian "photo-zhaby") with political and humorous content that are one of the modern form of Internet memes.